5 Easy Ways Publishers Can Understand Their Target Audience Better

Digital marketing is no different than traditional marketing in that you need to find the best way to connect with your target market. Fortunately, there are a variety of digital marketing tools and tricks that can help you understand your desired audience so that you can highlight the right products for the appropriate audiences. Constant collecting, … Read more

We’re On Their Side: Facebook Works to Stop Ad Blocking

Three cheers for Facebook, which this week took aim at ad blockers working against its desktop web application. The company also created new ad preferences for users, seen as an attempt to ease the sting of desktop ad blocking that presumably has now stopped working. Predictably, some say this will escalate the battle between Facebook … Read more