MGID Now Has webP: How It Can Help Publishers

In order to appear at the forefront of Google search results, a website has to meet a lot of requirements. The complex mathematical algorithm encompasses over 200 factors. Page optimization, content quality, uniqueness and load speed pretty much define ranking outcomes. Speaking of the latter, the issue of a slow website can be tackled via … Read more

How to Design a Landing Page that Converts

In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more

How to Effectively Monetize Your Website’s Inventory

The term monetization refers to the process of earning money from your content whether it exists on a website, app, blog, or anything in between. We have discussed in our previous blog posts that people will not buy from you until they feel something; the audience does not inherently want to purchase a product or … Read more

MGID Wins Two Silver Stevie® Awards in 2019 Asia-Pacific Stevie® Awards

Singapore – April 24, 2019 – MGID was named the winner of two Silver Stevie® Awards in the sixth annual Asia-Pacific Stevie® Awards. MGID won the Silver Stevie® Award for Innovation in Technology Development (Other Service Industries division) and the Silver Stevie® Award for Excellence in Innovation in Business Product & Service Industries (More than … Read more

Brand vs Performance Marketing: Still Appropriate Rhetoric?

Any company striving for success realizes the place of building their brand — it is their top priority. Performance marketing has been regarded as the ability to target the right customer at the perfect time and place. Historically, marketers and advertisers have crossed the thick line between brand and performance marketing, deeming them to be … Read more

MGID Partners with Jagran New Media, Expanding Its Reach in India

NEW DELHI – MGID, a global native advertising platform, announces its exclusive partnership with Jagran New Media – India’s leading digital media group with a reach of over 40.2 million users. With Jagran onboard, MGID platform now serves over one billion content recommendations daily. This collaboration connects MGID’s advertisers with new relevant audiences of Jagran.com, … Read more

Fraud Traffic: Predictions and Resolutions for 2019

Advertisers across the globe expect that all online content is consumed by real people — potential clients ready to buy a product or service. Unfortunately, this is not always the case. The reality is quite saddening: the digital advertising industry is actually contaminated with growing levels of illicit activities, aka traffic fraud. The scope of … Read more

Programmatic Native Advertising Explained

The development of native advertising units began around 2012 when digital media professionals felt the need to rethink and reinvent the manner in which ads are displayed. This is when huge players such as Twitter and Facebook started moving away from the traditional banner ads in another direction — to customized units, which are finely … Read more

How Сhanges to Social Media in 2018 Will Affect Marketers in 2019

As far as the first quarter of 2018 is concerned Facebook introduced over a dozen changes that have influenced marketing results and costs for companies — Dynamic creative, Dynamic language optimization, and Ad manager updates to name a few. Instagram added hashtag following, and regramming (using hashtag #regram in reposts in order to acknowledge the … Read more

Video Advertising Trends to Look for in 2019

If we trace the transformations within video content history we can outline the following milestones: 2016 was the year when video advertising saw a surge in popularity, beyond being simply one of the content marketing formats. In 2017, video confidently moved to the top of the marketing tactics list. And 2018 was a truly triumphant … Read more