Video Advertising Trends to Look for in 2019

If we trace the transformations within video content history we can outline the following milestones: 2016 was the year when video advertising saw a surge in popularity, simply one of the content marketing formats. In 2017 video confidently moved to the top of the marketing tactics list. And 2018 was a truly triumphant year: video … Read more

Predictions for Native Advertising in 2019

Native advertising has been on the radars for the last five years for a good reason: the tool has become an integral part of the business model as well as a business strategy for many publishers. Native ads have progressed along a path from a shiny new format to an essential and tangible ingredient of … Read more

Still Not Using Ads.txt? Here Is Why You Should Do It

In the digital era, fraudulent activity is the plague disrupting the healthy environment of many industries. Adtech is no exception. Traffic fraud is pervasive, its scope is massive. Digital advertising demanded serious countermeasures be taken, as we are talking about losses worth billions every year. The Interactive Advertising Bureau, known as IAB (responsible for ensuring high … Read more

Key Monetisation Trends for Pubs in 2019

Looking back at 2018, it was a year of significant changes for the online publishing industry. The ad tech field underwent the adoption and implementation of serious business transformations: publishers of different scopes were challenged to embrace a number of technological advancements. Digital ad rates hit an all-time high and regulatory framework has put even … Read more

Digital Advertising 2019: Trends and Predictions

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”, —   Philip Kotler The digital landscape is a living organism: it evolves constantly, acquiring new characteristics, features, and traits. The Digital World changes people and vice versa — the mutual … Read more

Performance Marketing Explained

Businesses involved in the e-commerce industry, which is a saturated and competitive market, make huge efforts to stand out from the crowd. A certain percentage of the owners realize the power of native advertising and the magic of creativity. Thinking out of the box combined with innovative approaches such as programmatic provide the companies with … Read more

10 Tactics to Acquire Email Subscribers

We have noticed a rather curious tendency inside the marketers’ community, and we find it really hard to explain. Surprisingly, there is a trend of leaving email marketing behind in favor of other marketing tools. If you type ’email marketing dead’ in Google search engine you will quickly find over 93 thousand results on that … Read more

The Power of Digital Ad Campaigns: Learning From the Best

The ongoing growth of digital space has changed the way the audience interacts with brands. With the evolution of consumer behavior, huge pressure is being put on marketers. Companies across the globe allocate millions and even billions of dollars to marketing efforts. Digital advertising campaigns have a strong track record of transmitting targeted messaging to … Read more

6 B2B Content Marketing Rules to Remember

It may seem surprising and even a bit shocking, but B2B content marketing has a very long history — it is much older than you think. The first prototype of the concept was created by Benjamin Franklin 318 years ago. At that time he owned a publishing business, and even then he realized the importance … Read more

Everything You Need to Know about Push Notifications: Q&A

Push notifications are an effective tool for boosting conversions, customer engagement, and sales. Prior to embracing this powerful channel let’s get to the root of push notifications via answering frequently asked questions. What are push notifications? Push notifications are clickable messages that pop up from an app or website. How do they work? When visiting … Read more