Pushing Landing Pages 101: Doing It Like a Pro

During the last century, humanity has faced the rapid development of two worlds: advertising and technology. The intersection of the two dimensions has had an immense impact on how people react to information. Sophisticated and picky, consumers across the globe demand much more than a decade ago; they want their needs, preferences, and expectations to … Read more

How to Create a Well-performing Push Campaign

Historically brands have been ‘pushing’ customers in many different ways: TV and radio ads, roadside billboards, or catalogs, to name a few. With the advent of the digital age, our devices and smartphones have become a sponge for information. Given that humanity has embraced a mobile lifestyle, companies make huge investments in creating mobile applications … Read more

Black Friday Campaign: Creativity Saves the Day

From the customer’s perspective, Black Friday is an enjoyable shopping marathon; it is a great opportunity to buy holiday presents at a huge bargain. For the business world, it is the busiest season of the year, when marketing uses all the magic it has to increase profit, engage new audiences, and to awaken inactive customers. … Read more

Black Friday and Cyber Monday: Getting Your Website Armed to the Teeth

Enthusiastic shoppers are rubbing their hands anticipating the approach of Black Friday and Cyber Monday. The holiday shopping season is a very special time for online retailers. Let’s face the plain facts: according to The Balance article, last year online sales went up 18% as compared to 2016, hitting a record $7,9 billion. At the … Read more

New Chrome 71 Brings New Opportunities for the Digital Market Players

Stepping up its fight against the internet’s abusive ads problem, Google announced a new ad-blocking version of Chrome 71, which is coming to us this December. But worry not, dear publishers! It’s not that scary after all! In fact, it brings the industry one step closer towards a more positive online experience by eliminating the … Read more

Push Traffic Campaigns: Case Studies for Publishers

There are a wide variety of channels that help publishers reach their audience. But the main question remains the same: how do you effectively engage an audience that is already familiar with the website’s content? Social media has helped tremendously. Yet, the reliance on other platforms to engage with your own subscribers raise a whole … Read more

Back to School Shopping Season: a Newsbreak to Take Advantage of

Classes are about to start and poor parents are hectically doing their last-minute shopping: school uniforms, stationary, books. Luckily, the life-saving Internet simplifies this process greatly. All a parent needs to do is to type their school-related request into a search line and order an item online. This is where native ads join the game. … Read more

Run Engaging Push Notification Campaigns with MGID

It’s been almost three months since MGID started working with push traffic. We collaborated with our top advertisers, ran tests and collected feedback. As this ad format outperformed the expected results, we came up with a new efficient solution to accommodate the advertisers’ needs. From now on you can run push traffic campaigns in a … Read more

The Low-Down On Revenue Guarantees: Helpful or Harmful?

It is tough being a publisher these days… The line between user experience and revenue generation continues to shrink and as publishers try to strike a balance between the two, ad network competition for their business continually increases due to innovation and market newcomers entering the race. As a publisher, the most powerful indicator of … Read more