How AR, VR And AI Will Affect Native Advertising

Ever since VR’s 2016 revival, it seems we can’t get away from talk about “futuristic” technologies like Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI). What do these terms really mean and, more importantly, why should advertisers care? Here’s a brief overview of these three developing technologies and how they translate to native … Read more

Join us at Affiliate World Asia 2017!

Meet MGID at AWAsia

MGID’s next stop along its bustling event schedule is Affiliate World Asia in Bangkok, December 6-7, 2017! Founded by STM Forum, Affiliate World Conferences are the world’s largest two-day global summits for affiliates that take place bi-annually in Asia and Europe. The largest city in Southeast Asia is the modern backdrop for Affiliate World Asia. … Read more

Psychographics 101 For Native Advertisers

AdWeek recently observed that as native advertising continues to evolve, publishers and marketers are shifting focus from the use of demographic data to that of psychographic data. What exactly is psychographics, and what’s its role in native advertising? Let’s start with a comparison. Most advertisers are intimately familiar with demographic data, which is easily quantifiable. … Read more

How To Stay On Facebook & Google’s Good Side

Every business owner and marketer knows that a solid online presence is necessary to remain top-of-mind in today’s internet-dominated society. Having an up-to-date and user-friendly website is a must for all businesses regardless of size and, though it may be impossible to market on every social media platform available, most business owners should have a … Read more

MGID’s New Partnership With Leadbit

MGID is pleased to officially announce its partnership with Leadbit. Within the framework of our new partnership, we have released a number of promotional offers that help advertisers and affiliates take advantage of additional benefits and exclusive bonuses during this special preliminary time. First, let us introduce Leadbit: Leadbit Group is a union of worldwide … Read more

#IAS17 MGID Experience

On the 5th-6th of October, MGID was warmly welcomed at the Indian Affiliate Summit held at the luxurious Leela Ambience Gurugram. Initiated by IAMAI, this conference brought  the affiliate marketing community together, and provided learning and interactive sessions on the latest industry issues along with unparalleled networking opportunities for marketers. Two wonderful days of networking and … Read more

Meet MGID at ADdays Chile, November 3-4

ADdays Digital Event Chile is one of the leading “ADdays Digital Marketing” conferences held around the world, bringing industry leaders together to share knowledge, thoughts and innovative ideas on how to make any business more profitable with the help of digital tools. This year the event is held in Chile’s grand capital Santiago, November 3-4. MGID Business Development Manager Lola … Read more

Content Safety: How Brands Can Avoid Creating More Clutter

Brand safety is a hot topic right now. It started with the YouTube controversy earlier this year when AT&T and Verizon pulled all their ads from the video platform after advertisers found their ads showing up alongside offensive content. In the aftermath of the fiasco, marketers lost no time taking steps to ensure that they … Read more

Moscow Affiliate Conference 2017: Autumn Edition

The Moscow Affiliate Conference is notorious for its crazy parties and good time. It’s also one of the best places for networking and learning the latest news in the digital advertising space before the bubbly starts pouring! The MGID team was there and aside from sharing information about the latest company innovations at our booth, … Read more