Accelerated Mobile Pages: New Tier of Mobile Experience Everybody Needs

People increasingly use the internet on-the-go. The mobile approach to daily activities, from payments and bookings to education and entertainment, have changed the digital advertising landscape. Marketers have no other option but to adapt. Much attention is paid to app development whereas user-friendly mobile experiences remain neglected. Since the advent of the mobile era, webpage … Read more

How to Effectively Monetize Your Website’s Inventory

The term monetization refers to the process of earning money from your content whether it exists on a website, app, blog, or anything in between. We have discussed in our previous blog posts that people will not buy from you until they feel something; the audience does not inherently want to purchase a product or … Read more

Still Not Using Ads.txt? Here Is Why You Should Do It

In the digital era, fraudulent activity is the plague disrupting the healthy environment of many industries. Adtech is no exception. Traffic fraud is pervasive, its scope is massive. Digital advertising demanded serious countermeasures be taken, as we are talking about losses worth billions every year. The Interactive Advertising Bureau, known as IAB (responsible for ensuring high … Read more

Key Monetisation Trends for Pubs in 2019

Looking back at 2018, it was a year of significant changes for the online publishing industry. The ad tech field underwent the adoption and implementation of serious business transformations: publishers of different scopes were challenged to embrace a number of technological advancements. Digital ad rates hit an all-time high and regulatory framework has put even … Read more

New Chrome 71 Brings New Opportunities for the Digital Market Players

Stepping up its fight against the internet’s abusive ads problem, Google announced a new ad-blocking version of Chrome 71, which is coming to us this December. But worry not, dear publishers! It’s not that scary after all! In fact, it brings the industry one step closer towards a more positive online experience by eliminating the … Read more

Push Traffic Campaigns: Case Studies for Publishers

There are a wide variety of channels that help publishers reach their audience. But the main question remains the same: how do you effectively engage an audience that is already familiar with the website’s content? Social media has helped tremendously. Yet, the reliance on other platforms to engage with your own subscribers raise a whole … Read more

Making our industry better. MGID is on track with improved standards

Getting safe and legitimate traffic is always the object for online advertisers and publishers. The latest trends in digital advertising is steadily moving to a programmatic format. These trends were reflected in newly released IAB Tech Lab specifications of ADS.txt. A tool designed to keep counterfeit and unauthorized inventory out of the digital advertising supply … Read more