How to Effectively Monetize Your Website’s Inventory

The term monetization refers to the process of earning money from your content whether it exists on a website, app, blog, or anything in between. We have discussed in our previous blog posts that people will not buy from you until they feel something; the audience does not inherently want to purchase a product or … Read more

Fraud Traffic: Predictions and Resolutions for 2019

Advertisers across the globe expect that all online content is consumed by real people — potential clients ready to buy a product or service. Unfortunately, this is not always the case. The reality is quite saddening: the digital advertising industry is actually contaminated with growing levels of illicit activities, aka traffic fraud. The scope of … Read more

MGID Has Achieved the TAG “Certified Against Fraud” Seal

LOS ANGELES – MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group (TAG) has granted MGID the TAG “Certified Against Fraud” Seal, recognizing MGID’s compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A’s), … Read more

Back to School Shopping Season: a Newsbreak to Take Advantage of

Classes are about to start and poor parents are hectically doing their last-minute shopping: school uniforms, stationary, books. Luckily, the life-saving Internet simplifies this process greatly. All a parent needs to do is to type their school-related request into a search line and order an item online. This is where native ads join the game. … Read more

Run Engaging Push Notification Campaigns with MGID

It’s been almost three months since MGID started working with push traffic. We collaborated with our top advertisers, ran tests and collected feedback. As this ad format outperformed the expected results, we came up with a new efficient solution to accommodate the advertisers’ needs. From now on you can run push traffic campaigns in a … Read more

Reach More Users and Higher Conversions with Push Notifications

There are many channels that help advertisers reach their audience. But there is one allowing them to effectively re-engage users with customized content in real time – push notifications. What Are Push Notifications? Push notifications are clickable messages that pop up from an app or website. They provide convenience and value to customers. Users can … Read more

MGID Macros Made Simple

Macros simplify complex variable pass-throughs and content for both tracking and client facing ad copy. There are two distinctly different applications and functionalities available when employing a macro: Reporting (URL) macros easily handle reporting parameters relevant to campaign performance. These could be pretty much any common data sets, used by almost all tracking systems – … Read more

MGID Goes To Affiliate World Europe

MGID is excited to participate at the Affiliate World Europe, an annual event known as “The only absolutely must attend global conference,” according to Neil Patel. We are thrilled to be the official networking sponsor of AWE and can’t wait for June 14th-15th to meet you in Berlin. There will be two full days where … Read more

What Dating Brands Can Teach You About Native Advertising

Match.com, eHarmony, PlentyOfFish – what do they all have in common? Well, besides helping users find their ideal matches, they all likely employ native advertising in one form or another. At its core, native advertising can be defined as digital ads that match the environment of a website or an app, and offer a logical … Read more