Pushing Landing Pages 101: Doing It Like a Pro

During the last century, humanity has faced the rapid development of two worlds: advertising and technology. The intersection of the two dimensions has had an immense impact on how people react to information. Sophisticated and picky, consumers across the globe demand much more than a decade ago; they want their needs, preferences, and expectations to … Read more

How to Create a Well-performing Push Campaign

Historically brands have been ‘pushing’ customers in many different ways: TV and radio ads, roadside billboards, or catalogs, to name a few. With the advent of the digital age, our devices and smartphones have become a sponge for information. Given that humanity has embraced a mobile lifestyle, companies make huge investments in creating mobile applications … Read more

Push Traffic Campaigns: Case Studies for Publishers

There are a wide variety of channels that help publishers reach their audience. But the main question remains the same: how do you effectively engage an audience that is already familiar with the website’s content? Social media has helped tremendously. Yet, the reliance on other platforms to engage with your own subscribers raise a whole … Read more

Run Engaging Push Notification Campaigns with MGID

It’s been almost three months since MGID started working with push traffic. We collaborated with our top advertisers, ran tests and collected feedback. As this ad format outperformed the expected results, we came up with a new efficient solution to accommodate the advertisers’ needs. From now on you can run push traffic campaigns in a … Read more

Reach More Users and Higher Conversions with Push Notifications

There are many channels that help advertisers reach their audience. But there is one allowing them to effectively re-engage users with customized content in real time – push notifications. What Are Push Notifications? Push notifications are clickable messages that pop up from an app or website. They provide convenience and value to customers. Users can … Read more