MGID Signs Partnership with Investing.com

Global financial portal, Investing.com, adopts MGID’s smart advertising solutions to enhance user experience. LOS ANGELES – MGID, a global native advertising platform, announces partnership with Investing.com, a well-respected, established digital media brand, delivering global news, business analysis, and insights to readers worldwide. MGID’s innovative technology allows publishers to increase revenue opportunities and enhance its user … Read more

MGID Launches Smart Widget for Accelerated Mobile Pages

Global native advertising platform becomes the first to offer resizable AMP feed to publishers  MGID, the global pioneer in native advertising, has announced that its Smart Widget technology is now available to integrate into accelerated mobile pages (AMP). As the first platform to offer a resizable AMP feed to publishers, the move serves a strong … Read more

MGID Launches a Prebid Adapter, Which Will Help Publishers Increase Their Revenue Streams

MGID, a global native advertising platform, has launched its proprietary header bidding prebid adapter for display ads. It enables publishers to access more than 2000 advertisers — MGID’s direct partners. The header bidding technology emerged a few years ago and is commonly used in the western market. According to the Digiday survey, one-third of publishers … Read more

MGID Partners with Jagran New Media, Expanding Its Reach in India

NEW DELHI – MGID, a global native advertising platform, announces its exclusive partnership with Jagran New Media – India’s leading digital media group with a reach of over 40.2 million users. With Jagran onboard, MGID platform now serves over one billion content recommendations daily. This collaboration connects MGID’s advertisers with new relevant audiences of Jagran.com, … Read more

Still Not Using Ads.txt? Here Is Why You Should Do It

In the digital era, fraudulent activity is the plague disrupting the healthy environment of many industries. Adtech is no exception. Traffic fraud is pervasive, its scope is massive. Digital advertising demanded serious countermeasures be taken, as we are talking about losses worth billions every year. The Interactive Advertising Bureau, known as IAB (responsible for ensuring high … Read more

Key Monetisation Trends for Pubs in 2019

Looking back at 2018, it was a year of significant changes for the online publishing industry. The ad tech field underwent the adoption and implementation of serious business transformations: publishers of different scopes were challenged to embrace a number of technological advancements. Digital ad rates hit an all-time high and regulatory framework has put even … Read more

Back to School Shopping Season: a Newsbreak to Take Advantage of

Classes are about to start and poor parents are hectically doing their last-minute shopping: school uniforms, stationary, books. Luckily, the life-saving Internet simplifies this process greatly. All a parent needs to do is to type their school-related request into a search line and order an item online. This is where native ads join the game. … Read more

The Low-Down On Revenue Guarantees: Helpful or Harmful?

It is tough being a publisher these days… The line between user experience and revenue generation continues to shrink and as publishers try to strike a balance between the two, ad network competition for their business continually increases due to innovation and market newcomers entering the race. As a publisher, the most powerful indicator of … Read more

As GDPR Goes into Effect, MGID Goes into Action

On May 25, 2018 new General Data Protection Regulation (GDPR) will take effect, intending to strengthen and unify data protection for all individuals in the European Union (EU). It will definitely affect the way organizations around the world approach data safety. MGID is proactively working to ensure GDPR-readiness by the effective date. What is GDPR? … Read more

Making our industry better. MGID is on track with improved standards

Getting safe and legitimate traffic is always the object for online advertisers and publishers. The latest trends in digital advertising is steadily moving to a programmatic format. These trends were reflected in newly released IAB Tech Lab specifications of ADS.txt. A tool designed to keep counterfeit and unauthorized inventory out of the digital advertising supply … Read more