New Feature: Internal Recirculation – Maximize Content Engagement

Continuing to lead in groundbreaking native advertising trends and techniques, MGID has just released its latest engagement tool, an internal circulation widget geared towards galvanizing traffic recirculation, increased user traction and improving other key performance indicators. Here’s a brief look at this cutting edge technology that publishers around the globe will soon reap the many … Read more

4 Essential Publishing Tips To Meeting Facebook’s New Standards of Content Quality

In an effort to increase content quality and overall user experience, Facebook is cracking down on publishers and the type of content they’re able to share and advertise on the platform. While there were preexisting regulations on low-quality content and ads, Facebook plans to more strongly enforce these policies in the coming months of 2017. … Read more

Google And HTTPS: Here’s Why You Should Switch Your Site To HTTPS Immediately

1. Google Chrome and HTTP To encourage more websites implement HTTPS and to better protect its users, Google Chrome, following Mozilla Firefox is now flagging websites without HTTPS as non-secure. Starting January 2017, if your website doesn’t use HTTPS, potential users will be warned and recommended not to use your site, no matter if they … Read more

Why We Love Native Advertising

MGID works hard at its love affair with publishers and advertisers not only because native is predicted to drive 74% of ad revenue by 2021, but also because we believe in native as the best way to win for your brand and a chance to spread awareness of your product or company. We’re passionate about … Read more

Interview with Michael Korsunsky, Chief Marketing Officer at MGID

       by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number … Read more

For Publishers Looking to Regain Revenue Lost to Ad Blocking – Is Native the Answer?

How can you as a publishers strike the balance between maintaining a revenue stream and offering free content to readers? By Michael Korsunsky Chief Marketing Officer, MGID Santa Monica, US NAI  |  Connect From The New York Times to Business Insider, to most recently, The Atlantic,publishers are sending a message to online readers. In attempts to … Read more

Ad-Blockers: Let’s Call Them What They Are!

Adotas  |  Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for this … Read more

MGID to Present Proprietary Anti-Ad Blocking Technology at IAB Ad Blocking & User Experience Summit

A title sponsor of the summit, MGID offers real-time solutions based on the DEAL concept developed by IAB. SANTA MONICA, CA – (Jun 6, 2016) – MGID, a leading native performance advertising network, will today present its new anti-ad blocking technology at the Interactive Advertising Bureau (IAB) Ad Blocking & User Experience Summit today in … Read more

Best practices for MGID Publishers

View as PDF Ad unit creation Give new widgets at least 30 minutes to load before placing them on the site. By default, all widgets are responsive and will fit given space entirely. “Fixed width” is not recommended. Under article placement tends to show the highest performance possible. It is recommended to keep 3-4 images … Read more