Still Not Using Ads.txt? Here Is Why You Should Do It

In the digital era, fraudulent activity is the plague disrupting the healthy environment of many industries. Adtech is no exception. Traffic fraud is pervasive, its scope is massive. Digital advertising demanded serious countermeasures be taken, as we are talking about losses worth billions every year. The Interactive Advertising Bureau, known as IAB (responsible for ensuring high … Read more

Key Monetisation Trends for Pubs in 2019

Looking back at 2018, it was a year of significant changes for the online publishing industry. The ad tech field underwent the adoption and implementation of serious business transformations: publishers of different scopes were challenged to embrace a number of technological advancements. Digital ad rates hit an all-time high and regulatory framework has put even … Read more

Back to School Shopping Season: a Newsbreak to Take Advantage of

Classes are about to start and poor parents are hectically doing their last-minute shopping: school uniforms, stationary, books. Luckily, the life-saving Internet simplifies this process greatly. All a parent needs to do is to type their school-related request into a search line and order an item online. This is where native ads join the game. … Read more

The Low-Down On Revenue Guarantees: Helpful or Harmful?

It is tough being a publisher these days… The line between user experience and revenue generation continues to shrink and as publishers try to strike a balance between the two, ad network competition for their business continually increases due to innovation and market newcomers entering the race. As a publisher, the most powerful indicator of … Read more

As GDPR Goes into Effect, MGID Goes into Action

On May 25, 2018 new General Data Protection Regulation (GDPR) will take effect, intending to strengthen and unify data protection for all individuals in the European Union (EU). It will definitely affect the way organizations around the world approach data safety. MGID is proactively working to ensure GDPR-readiness by the effective date. What is GDPR? … Read more

Making our industry better. MGID is on track with improved standards

Getting safe and legitimate traffic is always the object for online advertisers and publishers. The latest trends in digital advertising is steadily moving to a programmatic format. These trends were reflected in newly released IAB Tech Lab specifications of ADS.txt. A tool designed to keep counterfeit and unauthorized inventory out of the digital advertising supply … Read more

How to Add MGID Code to Your Blogger or WordPress Website

So, you’ve just received an email confirming that you are registered in the MGID system, meanwhile your account manager is already sending you a customized unit. We’ve created this quick and simple manual so that you can start monetizing immediately. We’ll walk you through the steps to successfully add your codes to your Blogger or … Read more

New Feature: Internal Recirculation – Maximize Content Engagement

Continuing to lead in groundbreaking native advertising trends and techniques, MGID has just released its latest engagement tool, an internal circulation widget geared towards galvanizing traffic recirculation, increased user traction and improving other key performance indicators. Here’s a brief look at this cutting edge technology that publishers around the globe will soon reap the many … Read more

4 Essential Publishing Tips To Meeting Facebook’s New Standards of Content Quality

In an effort to increase content quality and overall user experience, Facebook is cracking down on publishers and the type of content they’re able to share and advertise on the platform. While there were preexisting regulations on low-quality content and ads, Facebook plans to more strongly enforce these policies in the coming months of 2017. … Read more

Google And HTTPS: Here’s Why You Should Switch Your Site To HTTPS Immediately

1. Google Chrome and HTTP To encourage more websites implement HTTPS and to better protect its users, Google Chrome, following Mozilla Firefox is now flagging websites without HTTPS as non-secure. Starting January 2017, if your website doesn’t use HTTPS, potential users will be warned and recommended not to use your site, no matter if they … Read more