MGID Launches a Prebid Adapter, Which Will Help Publishers Increase Their Revenue Streams

MGID, a global native advertising platform, has launched its proprietary header bidding prebid adapter for display ads. It enables publishers to access more than 2000 advertisers — MGID’s direct partners. The header bidding technology emerged a few years ago and is commonly used in the western market. According to the Digiday survey, one-third of publishers … Read more