Any company striving for success realizes the place of building their brand — it is their top priority. Performance marketing has been regarded as the ability to target the right customer at the perfect time and place. Historically, marketers and advertisers have crossed the thick line between brand and performance marketing, deeming them to be … Read more
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”, — Philip Kotler The digital landscape is a living organism: it evolves constantly, acquiring new characteristics, features, and traits. The Digital World changes people and vice versa — the mutual … Read more
Businesses involved in the e-commerce industry, which is a saturated and competitive market, make huge efforts to stand out from the crowd. A certain percentage of the owners realize the power of native advertising and the magic of creativity. Thinking out of the box combined with innovative approaches such as programmatic provide the companies with … Read more
MGID’s next stop along its bustling event schedule is Affiliate World Asia in Bangkok, December 6-7, 2017! Founded by STM Forum, Affiliate World Conferences are the world’s largest two-day global summits for affiliates that take place bi-annually in Asia and Europe. The largest city in Southeast Asia is the modern backdrop for Affiliate World Asia. … Read more
MGID’s team can’t wait for the end of July to spend 3 days in New York at Affiliate Summit East 2017 with you. ASE is the global event for the marketing industry which gathers more than 5,500 digital marketers from over 70 countries at the New York Marriott Marquis July 30th – August 1st. Come … Read more
While learning the tactics of creating landing pages, you may find a few common threads between the most successful designs. Whether its color scheme or the style of copy, the best marketers know that the details of a landing page can make all the difference customer engagement and profit. Below are 9 elements that all … Read more
Macros simplify complex variable pass-throughs and content for both tracking and client facing ad copy. There are two distinctly different applications and functionalities available when employing a macro: Reporting (URL) macros easily handle reporting parameters relevant to campaign performance. These could be pretty much any common data sets, used by almost all tracking systems – … Read more
MGID is excited to participate at the Affiliate World Europe, an annual event known as “The only absolutely must attend global conference,” according to Neil Patel. We are thrilled to be the official networking sponsor of AWE and can’t wait for June 14th-15th to meet you in Berlin. There will be two full days where … Read more
We are honored to be the official sponsor of the Moscow Affiliate Conference March 30, 2017. Top affiliates and leading international affiliate networks gather from all over the world to learn tips and tricks for targeting the Western market. Make sure to check us out at our Gold Stand #6. Our keynote speaker Ivan Doruda will … Read more
By Charles Ngo One of the most important decisions in affiliate marketing is choosing which traffic source to focus on. There are a ton of places to choose from including adult, Facebook, display, Google, mobile, etc. I wanna talk about a type of traffic that has been getting a ton of buzz the past few … Read more