MGID Wins Two Silver Stevie® Awards in 2019 Asia-Pacific Stevie® Awards

Singapore – April 24, 2019 – MGID was named the winner of two Silver Stevie® Awards in the sixth annual Asia-Pacific Stevie® Awards. MGID won the Silver Stevie® Award for Innovation in Technology Development (Other Service Industries division) and the Silver Stevie® Award for Excellence in Innovation in Business Product & Service Industries (More than … Read more

Predictions for Native Advertising in 2019

Native advertising has been on the radars for the last five years for a good reason: the tool has become an integral part of the business model as well as a business strategy for many publishers. Native ads have progressed along a path from a shiny new format to an essential and tangible ingredient of … Read more

Key Monetisation Trends for Pubs in 2019

Looking back at 2018, it was a year of significant changes for the online publishing industry. The ad tech field underwent the adoption and implementation of serious business transformations: publishers of different scopes were challenged to embrace a number of technological advancements. Digital ad rates hit an all-time high and regulatory framework has put even … Read more

MGID Has Achieved the TAG “Certified Against Fraud” Seal

LOS ANGELES – MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group (TAG) has granted MGID the TAG “Certified Against Fraud” Seal, recognizing MGID’s compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A’s), … Read more

How to Develop a Winning Content Marketing Strategy

It’s been proven that content is king, and it is a powerful tool that bears qualitative and quantitative benefits. Marketers do not go where the wind blows, and content does not tolerate a chaotic approach. Content marketing strategy is not a fun bonus or perk, but a must-have and a requirement. Choosing a content marketing … Read more

Pushing Landing Pages 101: Doing It Like a Pro

During the last century, humanity has faced the rapid development of two worlds: advertising and technology. The intersection of the two dimensions has had an immense impact on how people react to information. Sophisticated and picky, consumers across the globe demand much more than a decade ago; they want their needs, preferences, and expectations to … Read more

How to Create a Well-performing Push Campaign

Historically brands have been ‘pushing’ customers in many different ways: TV and radio ads, roadside billboards, or catalogs, to name a few. With the advent of the digital age, our devices and smartphones have become a sponge for information. Given that humanity has embraced a mobile lifestyle, companies make huge investments in creating mobile applications … Read more

New Chrome 71 Brings New Opportunities for the Digital Market Players

Stepping up its fight against the internet’s abusive ads problem, Google announced a new ad-blocking version of Chrome 71, which is coming to us this December. But worry not, dear publishers! It’s not that scary after all! In fact, it brings the industry one step closer towards a more positive online experience by eliminating the … Read more

Run Engaging Push Notification Campaigns with MGID

It’s been almost three months since MGID started working with push traffic. We collaborated with our top advertisers, ran tests and collected feedback. As this ad format outperformed the expected results, we came up with a new efficient solution to accommodate the advertisers’ needs. From now on you can run push traffic campaigns in a … Read more