MGID Now Has webP: How It Can Help Publishers

In order to appear at the forefront of Google search results, a website has to meet a lot of requirements. The complex mathematical algorithm encompasses over 200 factors. Page optimization, content quality, uniqueness and load speed pretty much define ranking outcomes. Speaking of the latter, the issue of a slow website can be tackled via … Read more

How to Effectively Monetize Your Website’s Inventory

The term monetization refers to the process of earning money from your content whether it exists on a website, app, blog, or anything in between. We have discussed in our previous blog posts that people will not buy from you until they feel something; the audience does not inherently want to purchase a product or … Read more

Video Advertising Trends to Look for in 2019

If we trace the transformations within video content history we can outline the following milestones: 2016 was the year when video advertising saw a surge in popularity, beyond being simply one of the content marketing formats. In 2017, video confidently moved to the top of the marketing tactics list. And 2018 was a truly triumphant … Read more

Still Not Using Ads.txt? Here Is Why You Should Do It

In the digital era, fraudulent activity is the plague disrupting the healthy environment of many industries. Adtech is no exception. Traffic fraud is pervasive, its scope is massive. Digital advertising demanded serious countermeasures be taken, as we are talking about losses worth billions every year. The Interactive Advertising Bureau, known as IAB (responsible for ensuring high … Read more

Key Monetisation Trends for Pubs in 2019

Looking back at 2018, it was a year of significant changes for the online publishing industry. The ad tech field underwent the adoption and implementation of serious business transformations: publishers of different scopes were challenged to embrace a number of technological advancements. Digital ad rates hit an all-time high and regulatory framework has put even … Read more

New Chrome 71 Brings New Opportunities for the Digital Market Players

Stepping up its fight against the internet’s abusive ads problem, Google announced a new ad-blocking version of Chrome 71, which is coming to us this December. But worry not, dear publishers! It’s not that scary after all! In fact, it brings the industry one step closer towards a more positive online experience by eliminating the … Read more

The Low-Down On Revenue Guarantees: Helpful or Harmful?

It is tough being a publisher these days… The line between user experience and revenue generation continues to shrink and as publishers try to strike a balance between the two, ad network competition for their business continually increases due to innovation and market newcomers entering the race. As a publisher, the most powerful indicator of … Read more

4 MGID Tools Vital To Keeping Your Ad Content Facebook Compliant

MGID ad categories

Cycling through our Facebook content compliance series, MGID has given tips on how to improve the quality of copy content and ad placement. Now, we’ve come full circle, bringing us to one of the most integral aspects of Facebook’s new content policies: the ads themselves. MGID has spent several years developing tools to control advertising … Read more

How to start getting payments in MGID through Payoneer

MGID - Publishers payouts through Payoneer

For publishers who wish to receive payments through Payoneer Prepaid Card and Payoneer Bank Transfer, here are the instructions on how to sign up for this payment method. Log in to your account on the MGID dashboard and go to the Payouts page, there сlick on the button “ADD NEW PAYMENT METHOD”. You will see … Read more

6 Do’s And Don’ts Of Proper Ad Placement

As previously outlined in our article on Facebook’s new quality content policies, Facebook is cracking down on not only publishers’ ads on its platform, but also on the websites these ads link to. We will dive into each of these policies, thoroughly explaining how you can stay on the compliant side of these strict guidelines. … Read more