MGID Is Exhibiting at the Affiliate Summit East 2015!

So if you are planning to go, stop by table #211, if not — maybe you should consider! The summit has been the “go to” destination for affiliate marketing for 12 years now and it’s a great chance to network and share best practices. The world’s leading affiliate marketing industry conference and exhibition is coming … Read more

Emma Stone and Steve Carell MGID’s Most Clickable Oscar® Nominees

Global Native Advertising Platform Finds Carell and Stone Have the Best “Click Factor” for Online Ads Less than a month from the big day, native advertising pioneer MGID announced the most clickable nominees for the 87th Academy Awards®. Emma Stone, nominated for best actress in a supporting role for her performance in Birdman and Steve … Read more

Miley Cyrus and Jaden Smith MGID’s Most Clickable Celebrities in Native Advertising for 2014

Data from More than 3,000 Online Entertainment Publishers Places Cyrus and Smith as Celebrities with the Best ‘Click Factor’ Pop sensation Miley Cyrus and rapper/Karate Kid Jaden Smith rank as native advertising’s most “clickable” celebrities, from MGID’s more than 3,000 partner entertainment websites. Other notable clickable names included Hayden Panettiere, Chloe Moretz, Jim Parsons and … Read more

Nine Reasons to be Thankful for Native Advertising

Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native ads are what the industry was anticipating. 70% of individuals want to learn about products through content rather than through traditional advertising. And … Read more

New Research From IAB: Consumers’ View on Sponsored Content

IAB has come up with an outstanding research, results of which allow native advertising vendors to rethink their approach and start to bring the consumers of digital content even more value. Research performed by IAB & Edelman Berland sheds light on what consumers really think about sponsored content. You can see the results and conclusions … Read more

MGID Moves U.S. Headquarters to Los Angeles to be Closer to Key Sports, Entertainment, Lifestyle Clients

Native Advertising Pioneer MGID Delivers More than 1 Billion Native Ads Impressions Daily Over a Network of 3,000 Partners. MGID, a pioneering network in native advertising, is moving its U.S. headquarters to Los Angeles to be closer to sports, entertainment and lifestyle clients. Founded in 2008, MGID now delivers more than one billion targeted native … Read more

Native Advertising Playbook by IAB

 In order to establish industry standards, lexicon, evaluation framework & disclosure principles IAB has released a Native Advertising Playbook recently. It provides guidance for publishers, agencies & marketers on successfully leveraging native advertising in campaigns. “Marketers are already embracing native strategies and publishers are looking for a roadmap that will allow them to take full … Read more