Everything You Need to Know about Push Notifications: Q&A

Push notifications are an effective tool for boosting conversions, customer engagement, and sales. Prior to embracing this powerful channel let’s get to the root of push notifications via answering frequently asked questions. What are push notifications? Push notifications are clickable messages that pop up from an app or website. How do they work? When visiting … Read more

How to Create a Well-performing Push Campaign

Historically brands have been ‘pushing’ customers in many different ways: TV and radio ads, roadside billboards, or catalogs, to name a few. With the advent of the digital age, our devices and smartphones have become a sponge for information. Given that humanity has embraced a mobile lifestyle, companies make huge investments in creating mobile applications … Read more

Black Friday Campaign: Creativity Saves the Day

From the customer’s perspective, Black Friday is an enjoyable shopping marathon; it is a great opportunity to buy holiday presents at a huge bargain. For the business world, it is the busiest season of the year, when marketing uses all the magic it has to increase profit, engage new audiences, and to awaken inactive customers. … Read more

Black Friday and Cyber Monday: Getting Your Website Armed to the Teeth

Enthusiastic shoppers are rubbing their hands anticipating the approach of Black Friday and Cyber Monday. The holiday shopping season is a very special time for online retailers. Let’s face the plain facts: according to The Balance article, last year online sales went up 18% as compared to 2016, hitting a record $7,9 billion. At the … Read more

The Low-Down On Revenue Guarantees: Helpful or Harmful?

It is tough being a publisher these days… The line between user experience and revenue generation continues to shrink and as publishers try to strike a balance between the two, ad network competition for their business continually increases due to innovation and market newcomers entering the race. As a publisher, the most powerful indicator of … Read more

Reach More Users and Higher Conversions with Push Notifications

There are many channels that help advertisers reach their audience. But there is one allowing them to effectively re-engage users with customized content in real time – push notifications. What Are Push Notifications? Push notifications are clickable messages that pop up from an app or website. They provide convenience and value to customers. Users can … Read more

Peerclick Tracker Exclusive deal for MGID Users!

The hot season is coming, isn’t it? Get your hottest discount from our friends – PeerClick Tracker. As MGID client, you can pick up Golden Peerclick plan for free during 30 days! Just Use your Promo code: MGID and start rocking! PeerClick is performance tracker for Affiliate marketers, Media Buying Teams and Performance agencies. It … Read more

MGID at The Hottest Spot of the Digiconomy, DMEXCO September 13-14, 2017

dmexco is the global business and innovation platform of the digital economy. It’s the meeting place for movers and shakers, visionaries, marketing and media professionals, techies, and creative thinkers. The conference is considered one of the most important gatherings for the global digital economy – so MGID will obviously be there! The dmexco “Pure Business” … Read more