MGID Adds sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency

MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering New York, July 16, 2019: MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file … Read more

The Secrets to Working with Nutra Vertical

A large percentage of people try their best to be fit and healthy, which is why the nutra vertical is so lucrative. This vertical encompasses a large area of products such as skincare, brain pills, vitamins, weight-loss products, testosterone and performance boosters — just a short list of products being offered and sold. It definitely … Read more

How to Design a Landing Page that Converts

In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more

How to Effectively Monetize Your Website’s Inventory

The term monetization refers to the process of earning money from your content whether it exists on a website, app, blog, or anything in between. We have discussed in our previous blog posts that people will not buy from you until they feel something; the audience does not inherently want to purchase a product or … Read more

Programmatic Native Advertising Explained

The development of native advertising units began around 2012 when digital media professionals felt the need to rethink and reinvent the manner in which ads are displayed. This is when huge players such as Twitter and Facebook started moving away from the traditional banner ads in another direction — to customized units, which are finely … Read more

Predictions for Native Advertising in 2019

Native advertising has been on the radars for the last five years for a good reason: the tool has become an integral part of the business model as well as a business strategy for many publishers. Native ads have progressed along a path from a shiny new format to an essential and tangible ingredient of … Read more

Digital Advertising 2019: Trends and Predictions

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”, —   Philip Kotler The digital landscape is a living organism: it evolves constantly, acquiring new characteristics, features, and traits. The Digital World changes people and vice versa — the mutual … Read more

The Power of Digital Ad Campaigns: Learning From the Best

The ongoing growth of digital space has changed the way the audience interacts with brands. With the evolution of consumer behavior, huge pressure is being put on marketers. Companies across the globe allocate millions and even billions of dollars to marketing efforts. Digital advertising campaigns have a strong track record of transmitting targeted messaging to … Read more

6 B2B Content Marketing Rules to Remember

It may seem surprising and even a bit shocking, but B2B content marketing has a very long history — it is much older than you think. The first prototype of the concept was created by Benjamin Franklin 318 years ago. At that time he owned a publishing business, and even then he realized the importance … Read more

Everything You Need to Know about Push Notifications: Q&A

Push notifications are an effective tool for boosting conversions, customer engagement, and sales. Prior to embracing this powerful channel let’s get to the root of push notifications via answering frequently asked questions. What are push notifications? Push notifications are clickable messages that pop up from an app or website. How do they work? When visiting … Read more