MGID at The Hottest Spot of the Digiconomy, DMEXCO September 13-14, 2017

dmexco is the global business and innovation platform of the digital economy. It’s the meeting place for movers and shakers, visionaries, marketing and media professionals, techies, and creative thinkers. The conference is considered one of the most important gatherings for the global digital economy – so MGID will obviously be there! The dmexco “Pure Business” … Read more

MGID at Affiliate Summit East 2017

MGID’s team can’t wait for the end of July to spend 3 days in New York at Affiliate Summit East 2017 with you. ASE is the global event for the marketing industry which gathers more than 5,500 digital marketers from over 70 countries at the New York Marriott Marquis July 30th – August 1st. Come … Read more

New Feature: Internal Recirculation – Maximize Content Engagement

Continuing to lead in groundbreaking native advertising trends and techniques, MGID has just released its latest engagement tool, an internal circulation widget geared towards galvanizing traffic recirculation, increased user traction and improving other key performance indicators. Here’s a brief look at this cutting edge technology that publishers around the globe will soon reap the many … Read more

9 Elements All Successful Landing Pages Contain

While learning the tactics of creating landing pages, you may find a few common threads between the most successful designs. Whether its color scheme or the style of copy, the best marketers know that the details of a landing page can make all the difference customer engagement and profit. Below are 9 elements that all … Read more

6 Do’s And Don’ts Of Proper Ad Placement

As previously outlined in our article on Facebook’s new quality content policies, Facebook is cracking down on not only publishers’ ads on its platform, but also on the websites these ads link to. We will dive into each of these policies, thoroughly explaining how you can stay on the compliant side of these strict guidelines. … Read more

7 Landing Page Mistakes Sabotaging Your Conversions

Of the mistakes made by marketers, seven of them are repeat offenses. Many of these are obvious and sometimes simply forgotten when creating a landing page, but still not excusable given the digital age we live in. Luckily, you can significantly boost your chances of attracting the right audiences by becoming aware of these common … Read more

5 Game Changing Trends Of Content Marketing In 2017

As swiftly as digital spaces and online platforms are changing, the way we display content online is changing as well. There was an explosion of innovative shifts in content marketing in the last year, and the following five trends are promising to significantly influence advertising in 2017. Email automation Although the concept of automated emails … Read more

Why We Love Native Advertising

MGID works hard at its love affair with publishers and advertisers not only because native is predicted to drive 74% of ad revenue by 2021, but also because we believe in native as the best way to win for your brand and a chance to spread awareness of your product or company. We’re passionate about … Read more

MGID Macros Made Simple

Macros simplify complex variable pass-throughs and content for both tracking and client facing ad copy. There are two distinctly different applications and functionalities available when employing a macro: Reporting (URL) macros easily handle reporting parameters relevant to campaign performance. These could be pretty much any common data sets, used by almost all tracking systems – … Read more