What 2020 Will Bring to the Digital Advertising Market

2020 will expand upon many of the developments we saw emerge in 2019. Consumer approaches and raw technological power will be some of the most dynamic changes, so prepare for them by establishing a customer-centric approach.  Read on for elements that will help your 2020 privacy, brand experiences and standardization practices.  1. Cookie Lesson-Learning One … Read more

The Top AdTech Trends Rounding Out 2019

Digital advertising has been growing exponentially since its inception, with 2019 proving to be no different. In fact, we’ve seen first-hand just how eventful this year has been.  MGID has been at the forefront of every step along the way. Programmatic practices have expanded to new frontiers, cookie-based tracking techniques are now more restricted, and … Read more

Native Advertising Days 2019: Formats, Scaling, and Emerging Channels

Native Advertising Days once again descended upon Berlin, with the 2019 edition held on November 11-13th. The entire native advertising community, which spans across more than 45 countries, met and mingled to discuss the topics of the day. MGID was engaged the entire time, presenting and hosting round tables on the most prevalent discussion points. … Read more

MGID Pixel Tag Is Added to Community Template Gallery for Google Tag Manager to Secure Transparent Campaigns Performance Tracking

MGID, the global pioneer in native advertising, became one of the first platforms to adopt the new Google Tag Manager solution – the MGID pixel tag has been added to the Community Template Gallery. This initiative aims to make the tagging and campaign performance tracking processes easier and safer.  Community Template Gallery is an open … Read more

Succeeding in Dating Vertical: Tips, Hints and Recommendations

It’s been twenty-four years since the creation of the first dating site in 1995, and currently there are around 2,000 dating services in the USA and approximately 8,000 around the world (Dating sites reviews). The future of the dating industry is highly promising — 70% of single people will meet their sweethearts via dating apps … Read more

MGID Wins “Best Digital Ad Network” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World LOS ANGELES, Aug 7, 2019: MGID, a global ad network specializing in native advertising, today announced that it has been selected as the winner of the “Best Digital Ad Network” award by MarTech Breakthrough – a leading market intelligence organization that … Read more

MGID Adds sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency

MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering New York, July 16, 2019: MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file … Read more

The Secrets to Working with Nutra Vertical

A large percentage of people try their best to be fit and healthy, which is why the nutra vertical is so lucrative. This vertical encompasses a large area of products such as skincare, brain pills, vitamins, weight-loss products, testosterone and performance boosters — just a short list of products being offered and sold. It definitely … Read more

How to Design a Landing Page that Converts

In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more

How to Effectively Monetize Your Website’s Inventory

The term monetization refers to the process of earning money from your content whether it exists on a website, app, blog, or anything in between. We have discussed in our previous blog posts that people will not buy from you until they feel something; the audience does not inherently want to purchase a product or … Read more