Digital Advertising 2019: Trends and Predictions

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”, —   Philip Kotler The digital landscape is a living organism: it evolves constantly, acquiring new characteristics, features, and traits. The Digital World changes people and vice versa — the mutual … Read more

Performance Marketing Explained

Businesses involved in the e-commerce industry, which is a saturated and competitive market, make huge efforts to stand out from the crowd. A certain percentage of the owners realize the power of native advertising and the magic of creativity. Thinking out of the box combined with innovative approaches such as programmatic provide the companies with … Read more

The Power of Digital Ad Campaigns: Learning From the Best

The ongoing growth of digital space has changed the way the audience interacts with brands. With the evolution of consumer behavior, huge pressure is being put on marketers. Companies across the globe allocate millions and even billions of dollars to marketing efforts. Digital advertising campaigns have a strong track record of transmitting targeted messaging to … Read more

How to Develop a Winning Content Marketing Strategy

It’s been proven that content is king, and it is a powerful tool that bears qualitative and quantitative benefits. Marketers do not go where the wind blows, and content does not tolerate a chaotic approach. Content marketing strategy is not a fun bonus or perk, but a must-have and a requirement. Choosing a content marketing … Read more

How to Create a Well-performing Push Campaign

Historically brands have been ‘pushing’ customers in many different ways: TV and radio ads, roadside billboards, or catalogs, to name a few. With the advent of the digital age, our devices and smartphones have become a sponge for information. Given that humanity has embraced a mobile lifestyle, companies make huge investments in creating mobile applications … Read more

Black Friday Campaign: Creativity Saves the Day

From the customer’s perspective, Black Friday is an enjoyable shopping marathon; it is a great opportunity to buy holiday presents at a huge bargain. For the business world, it is the busiest season of the year, when marketing uses all the magic it has to increase profit, engage new audiences, and to awaken inactive customers. … Read more

Black Friday and Cyber Monday: Getting Your Website Armed to the Teeth

Enthusiastic shoppers are rubbing their hands anticipating the approach of Black Friday and Cyber Monday. The holiday shopping season is a very special time for online retailers. Let’s face the plain facts: according to The Balance article, last year online sales went up 18% as compared to 2016, hitting a record $7,9 billion. At the … Read more

Top 3 Reasons Publishers & Advertisers Should Both Go Native

Native advertising has become increasingly popular and effective, as all sorts of businesses and brands are utilizing this relatively new advertising tactic to better engage their target audiences while maintaining user-friendly online experiences.  While publishers and advertisers have different advertising needs and goals, native ad platforms have proven useful for both sides, unlike its traditional … Read more