Accelerated Mobile Pages: New Tier of Mobile Experience Everybody Needs

People increasingly use the internet on-the-go. The mobile approach to daily activities, from payments and bookings to education and entertainment, have changed the digital advertising landscape. Marketers have no other option but to adapt. Much attention is paid to app development whereas user-friendly mobile experiences remain neglected. Since the advent of the mobile era, webpage … Read more

Fraud Traffic: Predictions and Resolutions for 2019

Advertisers across the globe expect that all online content is consumed by real people — potential clients ready to buy a product or service. Unfortunately, this is not always the case. The reality is quite saddening: the digital advertising industry is actually contaminated with growing levels of illicit activities, aka traffic fraud. The scope of … Read more

Video Advertising Trends to Look for in 2019

If we trace the transformations within video content history we can outline the following milestones: 2016 was the year when video advertising saw a surge in popularity, beyond being simply one of the content marketing formats. In 2017, video confidently moved to the top of the marketing tactics list. And 2018 was a truly triumphant … Read more

Key Monetisation Trends for Pubs in 2019

Looking back at 2018, it was a year of significant changes for the online publishing industry. The ad tech field underwent the adoption and implementation of serious business transformations: publishers of different scopes were challenged to embrace a number of technological advancements. Digital ad rates hit an all-time high and regulatory framework has put even … Read more

New Chrome 71 Brings New Opportunities for the Digital Market Players

Stepping up its fight against the internet’s abusive ads problem, Google announced a new ad-blocking version of Chrome 71, which is coming to us this December. But worry not, dear publishers! It’s not that scary after all! In fact, it brings the industry one step closer towards a more positive online experience by eliminating the … Read more

Push Traffic Campaigns: Case Studies for Publishers

There are a wide variety of channels that help publishers reach their audience. But the main question remains the same: how do you effectively engage an audience that is already familiar with the website’s content? Social media has helped tremendously. Yet, the reliance on other platforms to engage with your own subscribers raise a whole … Read more

Back to School Shopping Season: a Newsbreak to Take Advantage of

Classes are about to start and poor parents are hectically doing their last-minute shopping: school uniforms, stationary, books. Luckily, the life-saving Internet simplifies this process greatly. All a parent needs to do is to type their school-related request into a search line and order an item online. This is where native ads join the game. … Read more

How to create new MGID mobile ad unit

To create a mobile ad unit for your website, please, log into your personal Dashboard and add a new widget: Add new widget  Choose widget Type  Use default ad layouts (recommended)  to get the code OR Select a custom combination (from 1 to 3) of ad layouts Toaster – ad unit fixed to the bottom … Read more

Best practices for MGID Publishers

View as PDF Ad unit creation Give new widgets at least 30 minutes to load before placing them on the site. By default, all widgets are responsive and will fit given space entirely. “Fixed width” is not recommended. Under article placement tends to show the highest performance possible. It is recommended to keep 3-4 images … Read more

Top 7 Hardest Working Native Advertising Strategies for Publishers

“People pretend not to like grapes when the vines are too high for them to reach.” ― Marguerite de Navarre We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that “publisher’s quality” is the most important component for effective native advertising. Another study by … Read more