Push Traffic Campaigns: Case Studies for Publishers

There are a wide variety of channels that help publishers reach their audience. But the main question remains the same: how do you effectively engage an audience that is already familiar with the website’s content? Social media has helped tremendously. Yet, the reliance on other platforms to engage with your own subscribers raise a whole … Read more

Back to School Shopping Season: a Newsbreak to Take Advantage of

Classes are about to start and poor parents are hectically doing their last-minute shopping: school uniforms, stationary, books. Luckily, the life-saving Internet simplifies this process greatly. All a parent needs to do is to type their school-related request into a search line and order an item online. This is where native ads join the game. … Read more

How to create new MGID mobile ad unit

To create a mobile ad unit for your website, please, log into your personal Dashboard and add a new widget: Add new widget  Choose widget Type  Use default ad layouts (recommended)  to get the code OR Select a custom combination (from 1 to 3) of ad layouts Toaster – ad unit fixed to the bottom … Read more

Best practices for MGID Publishers

View as PDF Ad unit creation Give new widgets at least 30 minutes to load before placing them on the site. By default, all widgets are responsive and will fit given space entirely. “Fixed width” is not recommended. Under article placement tends to show the highest performance possible. It is recommended to keep 3-4 images … Read more

Top 7 Hardest Working Native Advertising Strategies for Publishers

“People pretend not to like grapes when the vines are too high for them to reach.” ― Marguerite de Navarre We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that “publisher’s quality” is the most important component for effective native advertising. Another study by … Read more