History of Content Marketing

Content marketing has come a long way, and one might naturally wonder what forms it took before the arrival of the internet, social media and digitalization era. Let’s walk through the history of content marketing with the help of infographic that highlights the crucial milestones.  lifehacks and approaches for enhancing farming  relationships with customers over … Read more

The Secrets to Working with Nutra Vertical

A large percentage of people try their best to be fit and healthy, which is why the nutra vertical is so lucrative. This vertical encompasses a large area of products such as skincare, brain pills, vitamins, weight-loss products, testosterone and performance boosters — just a short list of products being offered and sold. It definitely … Read more

MGID and GeoEdge: a New Partnership Enabling Security for the Entire Digital Ad Ecosystem

In pursuit of a transparent and fraud-free digital ad space, prominent market players have partnered with GeoEdge. Since brand safety is at the core of MGID, as a business, we needed to provide yet another layer of protection for our clients. Naturally, we needed a credible partner with extensive experience and robust technological framework. MGID … Read more

MGID Partners with GeoEdge: Digital Ad Security Reaches a New Tier

MGID native advertising platform has established a collaboration with GeoEdge, a credible and respected partner who is a provider of ad security and verification solutions. From now on, advertisers and publishers will operate in a safer and more transparent digital ad environment. Digital publishers are responsible for providing an exceptional user experience, and ad safety … Read more

Accelerated Mobile Pages: New Tier of Mobile Experience Everybody Needs

People increasingly use the internet on-the-go. The mobile approach to daily activities, from payments and bookings to education and entertainment, have changed the digital advertising landscape. Marketers have no other option but to adapt. Much attention is paid to app development whereas user-friendly mobile experiences remain neglected. Since the advent of the mobile era, webpage … Read more

MGID Now Has webP: How It Can Help Publishers

In order to appear at the forefront of Google search results, a website has to meet a lot of requirements. The complex mathematical algorithm encompasses over 200 factors. Page optimization, content quality, uniqueness and load speed pretty much define ranking outcomes. Speaking of the latter, the issue of a slow website can be tackled via … Read more

How to Design a Landing Page that Converts

In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more

Fraud Traffic: Predictions and Resolutions for 2019

Advertisers across the globe expect that all online content is consumed by real people — potential clients ready to buy a product or service. Unfortunately, this is not always the case. The reality is quite saddening: the digital advertising industry is actually contaminated with growing levels of illicit activities, aka traffic fraud. The scope of … Read more

Programmatic Native Advertising Explained

The development of native advertising units began around 2012 when digital media professionals felt the need to rethink and reinvent the manner in which ads are displayed. This is when huge players such as Twitter and Facebook started moving away from the traditional banner ads in another direction — to customized units, which are finely … Read more

How Сhanges to Social Media in 2018 Will Affect Marketers in 2019

As far as the first quarter of 2018 is concerned Facebook introduced over a dozen changes that have influenced marketing results and costs for companies — Dynamic creative, Dynamic language optimization, and Ad manager updates to name a few. Instagram added hashtag following, and regramming (using hashtag #regram in reposts in order to acknowledge the … Read more