What 2020 Will Bring to the Digital Advertising Market

2020 will expand upon many of the developments we saw emerge in 2019. Consumer approaches and raw technological power will be some of the most dynamic changes, so prepare for them by establishing a customer-centric approach.  Read on for elements that will help your 2020 privacy, brand experiences and standardization practices.  1. Cookie Lesson-Learning One … Read more

The Top AdTech Trends Rounding Out 2019

Digital advertising has been growing exponentially since its inception, with 2019 proving to be no different. In fact, we’ve seen first-hand just how eventful this year has been.  MGID has been at the forefront of every step along the way. Programmatic practices have expanded to new frontiers, cookie-based tracking techniques are now more restricted, and … Read more

How to Maximize Revenue with MGID

When using native ads, it could be a daunting task to get comfortable with all of their formats. Questions such as “Which one would perform the best?” and  “How do I keep balance between monetization goals and positive user experience?” appear, followed suit by many others. In this blog post, we’ll go through all of the … Read more

Succeeding in Dating Vertical: Tips, Hints and Recommendations

It’s been twenty-four years since the creation of the first dating site in 1995, and currently there are around 2,000 dating services in the USA and approximately 8,000 around the world (Dating sites reviews). The future of the dating industry is highly promising — 70% of single people will meet their sweethearts via dating apps … Read more

History of Content Marketing

Content marketing has come a long way, and one might naturally wonder what forms it took before the arrival of the internet, social media and digitalization era. Let’s walk through the history of content marketing with the help of infographic that highlights the crucial milestones.  lifehacks and approaches for enhancing farming  relationships with customers over … Read more

The Secrets to Working with Nutra Vertical

A large percentage of people try their best to be fit and healthy, which is why the nutra vertical is so lucrative. This vertical encompasses a large area of products such as skincare, brain pills, vitamins, weight-loss products, testosterone and performance boosters — just a short list of products being offered and sold. It definitely … Read more

MGID and GeoEdge: a New Partnership Enabling Security for the Entire Digital Ad Ecosystem

In pursuit of a transparent and fraud-free digital ad space, prominent market players have partnered with GeoEdge. Since brand safety is at the core of MGID, as a business, we needed to provide yet another layer of protection for our clients. Naturally, we needed a credible partner with extensive experience and robust technological framework. MGID … Read more

MGID Partners with GeoEdge: Digital Ad Security Reaches a New Tier

MGID native advertising platform has established a collaboration with GeoEdge, a credible and respected partner who is a provider of ad security and verification solutions. From now on, advertisers and publishers will operate in a safer and more transparent digital ad environment. Digital publishers are responsible for providing an exceptional user experience, and ad safety … Read more

Accelerated Mobile Pages: New Tier of Mobile Experience Everybody Needs

People increasingly use the internet on-the-go. The mobile approach to daily activities, from payments and bookings to education and entertainment, have changed the digital advertising landscape. Marketers have no other option but to adapt. Much attention is paid to app development whereas user-friendly mobile experiences remain neglected. Since the advent of the mobile era, webpage … Read more

MGID Now Has webP: How It Can Help Publishers

In order to appear at the forefront of Google search results, a website has to meet a lot of requirements. The complex mathematical algorithm encompasses over 200 factors. Page optimization, content quality, uniqueness and load speed pretty much define ranking outcomes. Speaking of the latter, the issue of a slow website can be tackled via … Read more