MGID Now Has webP: How It Can Help Publishers

In order to appear at the forefront of Google search results, a website has to meet a lot of requirements. The complex mathematical algorithm encompasses over 200 factors. Page optimization, content quality, uniqueness and load speed pretty much define ranking outcomes. Speaking of the latter, the issue of a slow website can be tackled via … Read more

How to Design a Landing Page that Converts

In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more

Fraud Traffic: Predictions and Resolutions for 2019

Advertisers across the globe expect that all online content is consumed by real people — potential clients ready to buy a product or service. Unfortunately, this is not always the case. The reality is quite saddening: the digital advertising industry is actually contaminated with growing levels of illicit activities, aka traffic fraud. The scope of … Read more

Programmatic Native Advertising Explained

The development of native advertising units began around 2012 when digital media professionals felt the need to rethink and reinvent the manner in which ads are displayed. This is when huge players such as Twitter and Facebook started moving away from the traditional banner ads in another direction — to customized units, which are finely … Read more

How Сhanges to Social Media in 2018 Will Affect Marketers in 2019

As far as the first quarter of 2018 is concerned Facebook introduced over a dozen changes that have influenced marketing results and costs for companies — Dynamic creative, Dynamic language optimization, and Ad manager updates to name a few. Instagram added hashtag following, and regramming (using hashtag #regram in reposts in order to acknowledge the … Read more

Video Advertising Trends to Look for in 2019

If we trace the transformations within video content history we can outline the following milestones: 2016 was the year when video advertising saw a surge in popularity, beyond being simply one of the content marketing formats. In 2017, video confidently moved to the top of the marketing tactics list. And 2018 was a truly triumphant … Read more

Predictions for Native Advertising in 2019

Native advertising has been on the radars for the last five years for a good reason: the tool has become an integral part of the business model as well as a business strategy for many publishers. Native ads have progressed along a path from a shiny new format to an essential and tangible ingredient of … Read more

Still Not Using Ads.txt? Here Is Why You Should Do It

In the digital era, fraudulent activity is the plague disrupting the healthy environment of many industries. Adtech is no exception. Traffic fraud is pervasive, its scope is massive. Digital advertising demanded serious countermeasures be taken, as we are talking about losses worth billions every year. The Interactive Advertising Bureau, known as IAB (responsible for ensuring high … Read more

Key Monetisation Trends for Pubs in 2019

Looking back at 2018, it was a year of significant changes for the online publishing industry. The ad tech field underwent the adoption and implementation of serious business transformations: publishers of different scopes were challenged to embrace a number of technological advancements. Digital ad rates hit an all-time high and regulatory framework has put even … Read more

Digital Advertising 2019: Trends and Predictions

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”, —   Philip Kotler The digital landscape is a living organism: it evolves constantly, acquiring new characteristics, features, and traits. The Digital World changes people and vice versa — the mutual … Read more