Digital Advertising 2019: Trends and Predictions

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”, —   Philip Kotler The digital landscape is a living organism: it evolves constantly, acquiring new characteristics, features, and traits. The Digital World changes people and vice versa — the mutual … Read more

The Power of Digital Ad Campaigns: Learning From the Best

The ongoing growth of digital space has changed the way the audience interacts with brands. With the evolution of consumer behavior, huge pressure is being put on marketers. Companies across the globe allocate millions and even billions of dollars to marketing efforts. Digital advertising campaigns have a strong track record of transmitting targeted messaging to … Read more

Top 3 Reasons Publishers & Advertisers Should Both Go Native

Native advertising has become increasingly popular and effective, as all sorts of businesses and brands are utilizing this relatively new advertising tactic to better engage their target audiences while maintaining user-friendly online experiences.  While publishers and advertisers have different advertising needs and goals, native ad platforms have proven useful for both sides, unlike its traditional … Read more

5 Easy Ways Publishers Can Understand Their Target Audience Better

Digital marketing is no different than traditional marketing in that you need to find the best way to connect with your target market. Fortunately, there are a variety of digital marketing tools and tricks that can help you understand your desired audience so that you can highlight the right products for the appropriate audiences. Constant collecting, … Read more

MGID at Affiliate Summit East 2017

MGID’s team can’t wait for the end of July to spend 3 days in New York at Affiliate Summit East 2017 with you. ASE is the global event for the marketing industry which gathers more than 5,500 digital marketers from over 70 countries at the New York Marriott Marquis July 30th – August 1st. Come … Read more

5 Game Changing Trends Of Content Marketing In 2017

As swiftly as digital spaces and online platforms are changing, the way we display content online is changing as well. There was an explosion of innovative shifts in content marketing in the last year, and the following five trends are promising to significantly influence advertising in 2017. Email automation Although the concept of automated emails … Read more

Google And HTTPS: Here’s Why You Should Switch Your Site To HTTPS Immediately

1. Google Chrome and HTTP To encourage more websites implement HTTPS and to better protect its users, Google Chrome, following Mozilla Firefox is now flagging websites without HTTPS as non-secure. Starting January 2017, if your website doesn’t use HTTPS, potential users will be warned and recommended not to use your site, no matter if they … Read more

MGID Macros Made Simple

Macros simplify complex variable pass-throughs and content for both tracking and client facing ad copy. There are two distinctly different applications and functionalities available when employing a macro: Reporting (URL) macros easily handle reporting parameters relevant to campaign performance. These could be pretty much any common data sets, used by almost all tracking systems – … Read more

MGID Goes To Affiliate World Europe

MGID is excited to participate at the Affiliate World Europe, an annual event known as “The only absolutely must attend global conference,” according to Neil Patel. We are thrilled to be the official networking sponsor of AWE and can’t wait for June 14th-15th to meet you in Berlin. There will be two full days where … Read more