How to Design a Landing Page that Converts

In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more

Black Friday Campaign: Creativity Saves the Day

From the customer’s perspective, Black Friday is an enjoyable shopping marathon; it is a great opportunity to buy holiday presents at a huge bargain. For the business world, it is the busiest season of the year, when marketing uses all the magic it has to increase profit, engage new audiences, and to awaken inactive customers. … Read more

Moscow Affiliate Conference 2017: Autumn Edition

The Moscow Affiliate Conference is notorious for its crazy parties and good time. It’s also one of the best places for networking and learning the latest news in the digital advertising space before the bubbly starts pouring! The MGID team was there and aside from sharing information about the latest company innovations at our booth, … Read more