An Open Letter to All Health Organizations Currently Handling COVID-19 Awareness Measures

Open letter to the World Health Organization, the Red Cross ministries of health and all health agencies currently handling COVID-19 awareness measures COVID-19 is now the biggest global news story of the year. When a global pandemic is sweeping across nations, disinformation can be deadly. Genuine, informed medical advice needs to reach people, without risk … Read more

Advertising to the Quarantine Crowd: How to Connect with Users in a Time of Crisis

The Coronavirus outbreak is having a strong effect on marketing and sales in all verticals. On one hand, the dense cloud of uncertainty and economic recession limit the disposable income consumers are ready to spend. On the other hand, the pandemic outbreak and social distancing change the buying behavior and user motivation. What marketing actions … Read more