15 Creative Ways to Promote Your App

Advertising campaigns are an effective and scalable way of acquiring new leads for your app, but the costs can leave you with little to invest in other marketing channels – especially if you’re an independent developer or emerging startup. Fortunately, there’s a multitude of ways to generate buzz and garner new users that won’t have … Read more

Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire

Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most … Read more