PG13 Creatives: New Format on Our Ranking Scale

In order to make our content and creative processing algorithms more transparent to our advertisers and to provide our publishers with an even higher standard of displayed content, we have decided to expand our ranking scale to one more type: PG13. The new ranking will cover personal blogs and advertorial formats of web pages, whose … Read more

Coronavirus Survival for Different Verticals: Tailoring Your Long-Term Strategy

This period of change proves that flexibility and strategic planning are essential for long-term survival in digital marketing. You cannot always work with the approaches that proved to be fruitful in the past. Currently, the overall market conditions and consumer spending behavior are being disrupted by the coronavirus outbreak, and your next moves will determine … Read more

How to Speed Up the Moderation Flow

All ads that run on the MGID platform have to go through the standard procedures of moderation and control. These processes aim to ensure that users do not use low-quality creative materials, misleading information or scams in ads. At certain times, content moderation takes more time than usual, and there are distinct factors that make … Read more

How to Go Fully Remote: 6 Tips for Efficient Workflow Management from MGID

With the Coronavirus outbreak, many companies are switching to remote work and are encouraging their employees to stay home. In today’s modern age, technology has enabled a vast amount of employees to work from anywhere. And yet, up until the crisis times digital nomadism has not been as nearly pervasive as it could have been. … Read more

An Open Letter to All Health Organizations Currently Handling COVID-19 Awareness Measures

Open letter to the World Health Organization, the Red Cross ministries of health and all health agencies currently handling COVID-19 awareness measures COVID-19 is now the biggest global news story of the year. When a global pandemic is sweeping across nations, disinformation can be deadly. Genuine, informed medical advice needs to reach people, without risk … Read more

Advertising to the Quarantine Crowd: How to Connect with Users in a Time of Crisis

The Coronavirus outbreak is having a strong effect on marketing and sales in all verticals. On one hand, the dense cloud of uncertainty and economic recession limit the disposable income consumers are ready to spend. On the other hand, the pandemic outbreak and social distancing change the buying behavior and user motivation. What marketing actions … Read more

MGID Signs Exclusive Content Recommendation Contract with Newsweek

Newsweek adopts MGID’s innovative all-in-one monetization solution to drive additional revenue and increase user engagement. Los Angeles, January 22, 2020: MGID, the global pioneer in native advertising, has become an exclusive native ad provider for Newsweek – a premier news magazine and website with the monthly readership of more than 30 million visitors that has … Read more

MGID Makes Only 100% Viewable Native Advertisements Billable

MGID, the global pioneer in native advertising, has announced it will only charge buyers for 100% viewable native advertising placements, as well as content recommendation widgets, using the Media Ratings Council (MRC) Viewable Ad Impression Measurement Guidelines as its viewability criteria.    The viewability guidelines are ‘intended to provide guidance for the measurement of viewable … Read more

What 2020 Will Bring to the Digital Advertising Market

2020 will expand upon many of the developments we saw emerge in 2019. Consumer approaches and raw technological power will be some of the most dynamic changes, so prepare for them by establishing a customer-centric approach.  Read on for elements that will help your 2020 privacy, brand experiences and standardization practices.  1. Cookie Lesson-Learning One … Read more

The Top AdTech Trends Rounding Out 2019

Digital advertising has been growing exponentially since its inception, with 2019 proving to be no different. In fact, we’ve seen first-hand just how eventful this year has been.  MGID has been at the forefront of every step along the way. Programmatic practices have expanded to new frontiers, cookie-based tracking techniques are now more restricted, and … Read more