History of Content Marketing

Content marketing has come a long way, and one might naturally wonder what forms it took before the arrival of the internet, social media and digitalization era. Let’s walk through the history of content marketing with the help of infographic that highlights the crucial milestones.  lifehacks and approaches for enhancing farming  relationships with customers over … Read more

The Secrets to Working with Nutra Vertical

A large percentage of people try their best to be fit and healthy, which is why the nutra vertical is so lucrative. This vertical encompasses a large area of products such as skincare, brain pills, vitamins, weight-loss products, testosterone and performance boosters — just a short list of products being offered and sold. It definitely … Read more

MGID and GeoEdge: a New Partnership Enabling Security for the Entire Digital Ad Ecosystem

In pursuit of a transparent and fraud-free digital ad space, prominent market players have partnered with GeoEdge. Since brand safety is at the core of MGID, as a business, we needed to provide yet another layer of protection for our clients. Naturally, we needed a credible partner with extensive experience and robust technological framework. MGID … Read more

MGID Partners with GeoEdge: Digital Ad Security Reaches a New Tier

MGID native advertising platform has established a collaboration with GeoEdge, a credible and respected partner who is a provider of ad security and verification solutions. From now on, advertisers and publishers will operate in a safer and more transparent digital ad environment. Digital publishers are responsible for providing an exceptional user experience, and ad safety … Read more

Accelerated Mobile Pages: New Tier of Mobile Experience Everybody Needs

People increasingly use the internet on-the-go. The mobile approach to daily activities, from payments and bookings to education and entertainment, have changed the digital advertising landscape. Marketers have no other option but to adapt. Much attention is paid to app development whereas user-friendly mobile experiences remain neglected. Since the advent of the mobile era, webpage … Read more

MGID Launches a Prebid Adapter, Which Will Help Publishers Increase Their Revenue Streams

MGID, a global native advertising platform, has launched its proprietary header bidding prebid adapter for display ads. It enables publishers to access more than 2000 advertisers — MGID’s direct partners. The header bidding technology emerged a few years ago and is commonly used in the western market. According to the Digiday survey, one-third of publishers … Read more

MGID Now Has webP: How It Can Help Publishers

In order to appear at the forefront of Google search results, a website has to meet a lot of requirements. The complex mathematical algorithm encompasses over 200 factors. Page optimization, content quality, uniqueness and load speed pretty much define ranking outcomes. Speaking of the latter, the issue of a slow website can be tackled via … Read more

How to Design a Landing Page that Converts

In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more

How to Effectively Monetize Your Website’s Inventory

The term monetization refers to the process of earning money from your content whether it exists on a website, app, blog, or anything in between. We have discussed in our previous blog posts that people will not buy from you until they feel something; the audience does not inherently want to purchase a product or … Read more

MGID Wins Two Silver Stevie® Awards in 2019 Asia-Pacific Stevie® Awards

Singapore – April 24, 2019 – MGID was named the winner of two Silver Stevie® Awards in the sixth annual Asia-Pacific Stevie® Awards. MGID won the Silver Stevie® Award for Innovation in Technology Development (Other Service Industries division) and the Silver Stevie® Award for Excellence in Innovation in Business Product & Service Industries (More than … Read more