Ad-Blockers: Let’s Call Them What They Are!

Adotas  |  Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for this … Read more

How to create new MGID mobile ad unit

To create a mobile ad unit for your website, please, log into your personal Dashboard and add a new widget: Add new widget  Choose widget Type  Use default ad layouts (recommended)  to get the code OR Select a custom combination (from 1 to 3) of ad layouts Toaster – ad unit fixed to the bottom … Read more

Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire

Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most … Read more

Research Shows Millennials Want to Keep the Free Internet

A quick search in Google on the topic of ad blocking brings up all kinds of news, research, and overall controversy about the issues at hand. But one fact that stands out is recent data from YouGovUS saying, “65 percent of young people familiar with native ads approve of the practice of native advertising if … Read more

Advertising’s Walking Dead? Not Native!

Native advertising has won, according to MediaPost’s Josh Engroff, who says many brands are still attached to static banners, 30-second spots and other examples of what he calls “advertising’s walking dead.” Engroff, an op-ed contributor for the online pub, says a new marketing stack, built upon user-centric models of communication and commerce, is replacing “legacy … Read more

HBO’s John Oliver laments rise of internet content and fall of American Journalism

While this is not directly related to Ad Blocking, I want to recommend a recent segment of HBO’s “Last Week Tonight” focused on the slow-motion death of American newspapers. Host John Oliver noted that between 2004 and 2014 newspaper print adverting fell $30 billion with the $1.5 billion in new digital advertising not nearly offsetting … Read more

We’re On Their Side: Facebook Works to Stop Ad Blocking

Three cheers for Facebook, which this week took aim at ad blockers working against its desktop web application. The company also created new ad preferences for users, seen as an attempt to ease the sting of desktop ad blocking that presumably has now stopped working. Predictably, some say this will escalate the battle between Facebook … Read more

MGID Speaks Google

It’s official — MGID native advertising platform is now written in Google’s Go language…why? Basic foundation of any meaningful conversation is common language. Better yet – native language. Human languages change and evolve over time, changing the dynamic of dialect and common communication structure. Programming languages evolve as well, at a much more rapid pace. … Read more