As GDPR Goes into Effect, MGID Goes into Action

On May 25, 2018 new General Data Protection Regulation (GDPR) will take effect, intending to strengthen and unify data protection for all individuals in the European Union (EU). It will definitely affect the way organizations around the world approach data safety. MGID is proactively working to ensure GDPR-readiness by the effective date. What is GDPR? … Read more

Jitendra Vaswani Gets Up Close And Personal With MGID CEO Sergey Denisenko

Entrepreneur and Digital Marketer Jitendra Vaswani sat down with MGID CEO Sergey Denisenko at Bangkok AWA 2017. Vaswani dug deep at Denisenko’s twenty-plus years of digital marketing experience and explored what it takes to be successful in today’s market, how to reach high ROIs, and ultimately what MGID has in store for 2018, particularly with … Read more

Google Chrome Adopts New Ad Standards

We all know that advertising revenue helps support diverse types of free content, credible journalism, and close-knit social connections that span across the world. As the web has grown, and inventories have expanded – ad saturation has increased to the point of negatively impacting user experience. Disruptive ads can lead to all ads being indiscriminately blocked, and once they are, every publisher will suffer financial consequence.

Ads that interrupt, like pop ups; disruptive ads obstructing flow of navigation, ads that distract or ads that clutter and slow down the user experience have jointly contributed to the widespread use of ad-blocking technology. Around 11% of internet users worldwide install ad-blockers, with numbers increasing annually at a rapid 30% rate (according to the PageFair 2017 Adblock Report.)

Inevitably, leading international trade associations and companies have united to improve the online user experience. New research was conducted to develop and implement data-driven global standards for online advertising. Primary offenders are ad types such as pop-up ads, interstitials, sticky ads, and auto-play (with sound) video ads were identified. The full list of intrusive ads you may find are here.

MGID has diligently been on the frontline of supporting and developing non-intrusive ad formats, contributing to better overall user experience. As an active member of IAB, we have supported early and ongoing efforts and initiatives, improving digital ecosystem.

One of the most anticipated responses to the situation is the Google’s upcoming Chrome release. Beginning February 2018, Chrome will enforce all the recent standards, put forward by the Better Ads Coalition on the browser level by blocking unacceptable ad formats.

To ensure that none of your monetization components are affected by these changes, you will need to proactively bring your site into compliance with the Better Ads Standards. Violations of the standards will be reported to sites via the Ad Experience Report. This report will help you easily identify unacceptable ads and take corrective actions. The Ad Experience Report is a part of Google Search Console. You will need to verify your website ownership or have your webmaster add you as a user.

Once the issues are resolved, you can re-submit your website for a subsequent review.

We highly recommend that all publishers examine any ads that could violate the new standards before February 15, 2018. To get more information on how to prepare your website(s), or choose the most cohesive ad formats, please contact your personal account manager or our client support team:

For more industry updates, follow us on Facebook, Instagram or Twitter.

MGID At Affiliate Summit Europe 2018!

MGID is heading across the pond to Affiliate Summit Europe February 6-7, 2018 at Intercontinental London- The 02. The exciting two day event has been specially crafted by the new European advisory board made up of the biggest stakeholders in the European affiliate marketing industry. Get ready for some amazing networking opportunities, inspiration, new tools … Read more

MGID GOLD Sponsor of Evento CPA – Cartagena Colombia – Jan 28 to Jan 31 2018 

Founders Al Aviles and Wanda Romero created Evento CPA in 2013 with the goal of offering educational sessions, sharing the latest tips and trends in the industry, and fostering a productive networking environment for CPA publishers and marketers. The highly anticipated event continues to gain popularity, and this year Business Development Manager Lola Lopez will … Read more

Gambling Offers For Australia Will Be Blocked

Dear Clients, In light of the recent Australian Parliament rulings regarding gambling and gambling-related activities across the nation, MGID is adjusting its business policies to comply with those rulings. Effective immediately, the campaigns that run gambling offers for Australia will be blocked once account funds have been depleted. Should the rulings change in the future, … Read more

Join us at Affiliate World Asia 2017!

Meet MGID at AWAsia

MGID’s next stop along its bustling event schedule is Affiliate World Asia in Bangkok, December 6-7, 2017! Founded by STM Forum, Affiliate World Conferences are the world’s largest two-day global summits for affiliates that take place bi-annually in Asia and Europe. The largest city in Southeast Asia is the modern backdrop for Affiliate World Asia. … Read more