MGID Adds sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency

MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering New York, July 16, 2019: MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file … Read more

MGID and GeoEdge: a New Partnership Enabling Security for the Entire Digital Ad Ecosystem

In pursuit of a transparent and fraud-free digital ad space, prominent market players have partnered with GeoEdge. Since brand safety is at the core of MGID, as a business, we needed to provide yet another layer of protection for our clients. Naturally, we needed a credible partner with extensive experience and robust technological framework. MGID … Read more

MGID Partners with GeoEdge: Digital Ad Security Reaches a New Tier

MGID native advertising platform has established a collaboration with GeoEdge, a credible and respected partner who is a provider of ad security and verification solutions. From now on, advertisers and publishers will operate in a safer and more transparent digital ad environment. Digital publishers are responsible for providing an exceptional user experience, and ad safety … Read more

Accelerated Mobile Pages: New Tier of Mobile Experience Everybody Needs

People increasingly use the internet on-the-go. The mobile approach to daily activities, from payments and bookings to education and entertainment, have changed the digital advertising landscape. Marketers have no other option but to adapt. Much attention is paid to app development whereas user-friendly mobile experiences remain neglected. Since the advent of the mobile era, webpage … Read more

MGID Now Has webP: How It Can Help Publishers

In order to appear at the forefront of Google search results, a website has to meet a lot of requirements. The complex mathematical algorithm encompasses over 200 factors. Page optimization, content quality, uniqueness and load speed pretty much define ranking outcomes. Speaking of the latter, the issue of a slow website can be tackled via … Read more

How to Design a Landing Page that Converts

In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more

MGID Wins Two Silver Stevie® Awards in 2019 Asia-Pacific Stevie® Awards

Singapore – April 24, 2019 – MGID was named the winner of two Silver Stevie® Awards in the sixth annual Asia-Pacific Stevie® Awards. MGID won the Silver Stevie® Award for Innovation in Technology Development (Other Service Industries division) and the Silver Stevie® Award for Excellence in Innovation in Business Product & Service Industries (More than … Read more

MGID Partners with Jagran New Media, Expanding Its Reach in India

NEW DELHI – MGID, a global native advertising platform, announces its exclusive partnership with Jagran New Media – India’s leading digital media group with a reach of over 40.2 million users. With Jagran onboard, MGID platform now serves over one billion content recommendations daily. This collaboration connects MGID’s advertisers with new relevant audiences of Jagran.com, … Read more

Fraud Traffic: Predictions and Resolutions for 2019

Advertisers across the globe expect that all online content is consumed by real people — potential clients ready to buy a product or service. Unfortunately, this is not always the case. The reality is quite saddening: the digital advertising industry is actually contaminated with growing levels of illicit activities, aka traffic fraud. The scope of … Read more

6 B2B Content Marketing Rules to Remember

It may seem surprising and even a bit shocking, but B2B content marketing has a very long history — it is much older than you think. The first prototype of the concept was created by Benjamin Franklin 318 years ago. At that time he owned a publishing business, and even then he realized the importance … Read more