How to Speed Up the Moderation Flow

All ads that run on the MGID platform have to go through the standard procedures of moderation and control. These processes aim to ensure that users do not use low-quality creative materials, misleading information or scams in ads. At certain times, content moderation takes more time than usual, and there are distinct factors that make … Read more

How to Go Fully Remote: 6 Tips for Efficient Workflow Management from MGID

With the Coronavirus outbreak, many companies are switching to remote work and are encouraging their employees to stay home. In today’s modern age, technology has enabled a vast amount of employees to work from anywhere. And yet, up until the crisis times digital nomadism has not been as nearly pervasive as it could have been. … Read more

Advertising to the Quarantine Crowd: How to Connect with Users in a Time of Crisis

The Coronavirus outbreak is having a strong effect on marketing and sales in all verticals. On one hand, the dense cloud of uncertainty and economic recession limit the disposable income consumers are ready to spend. On the other hand, the pandemic outbreak and social distancing change the buying behavior and user motivation. What marketing actions … Read more

History of Content Marketing

Content marketing has come a long way, and one might naturally wonder what forms it took before the arrival of the internet, social media and digitalization era. Let’s walk through the history of content marketing with the help of infographic that highlights the crucial milestones.  lifehacks and approaches for enhancing farming  relationships with customers over … Read more

How to Effectively Monetize Your Website’s Inventory

The term monetization refers to the process of earning money from your content whether it exists on a website, app, blog, or anything in between. We have discussed in our previous blog posts that people will not buy from you until they feel something; the audience does not inherently want to purchase a product or … Read more

Brand vs Performance Marketing: Still Appropriate Rhetoric?

Any company striving for success realizes the place of building their brand — it is their top priority. Performance marketing has been regarded as the ability to target the right customer at the perfect time and place. Historically, marketers and advertisers have crossed the thick line between brand and performance marketing, deeming them to be … Read more

Fraud Traffic: Predictions and Resolutions for 2019

Advertisers across the globe expect that all online content is consumed by real people — potential clients ready to buy a product or service. Unfortunately, this is not always the case. The reality is quite saddening: the digital advertising industry is actually contaminated with growing levels of illicit activities, aka traffic fraud. The scope of … Read more

Programmatic Native Advertising Explained

The development of native advertising units began around 2012 when digital media professionals felt the need to rethink and reinvent the manner in which ads are displayed. This is when huge players such as Twitter and Facebook started moving away from the traditional banner ads in another direction — to customized units, which are finely … Read more

How Сhanges to Social Media in 2018 Will Affect Marketers in 2019

As far as the first quarter of 2018 is concerned Facebook introduced over a dozen changes that have influenced marketing results and costs for companies — Dynamic creative, Dynamic language optimization, and Ad manager updates to name a few. Instagram added hashtag following, and regramming (using hashtag #regram in reposts in order to acknowledge the … Read more

Video Advertising Trends to Look for in 2019

If we trace the transformations within video content history we can outline the following milestones: 2016 was the year when video advertising saw a surge in popularity, beyond being simply one of the content marketing formats. In 2017, video confidently moved to the top of the marketing tactics list. And 2018 was a truly triumphant … Read more