Top 3 Reasons Publishers & Advertisers Should Both Go Native

Native advertising has become increasingly popular and effective, as all sorts of businesses and brands are utilizing this relatively new advertising tactic to better engage their target audiences while maintaining user-friendly online experiences.  While publishers and advertisers have different advertising needs and goals, native ad platforms have proven useful for both sides, unlike its traditional … Read more

6 Essential Elements Of Successful Video Content

You already know that video marketing is important, but if you’re new to the game then it can be confusing to know what kind of content to produce. Regardless of industry, successful video content usually has one or more characteristics in common. If you know what people want out of video content ahead of time, … Read more

6 Ways To Improve Your Millennial Content Marketing Strategy

Millennials are one of the most important consumer audiences to any business marketing strategy, with a total of 75 million individuals in the U.S. alone belonging to this target demographic. While this tech-savvy generation is just coming into their purchasing prime, they still have an estimated buying power of over $600 billion. But engaging millennials … Read more

5 Easy Ways Publishers Can Understand Their Target Audience Better

Digital marketing is no different than traditional marketing in that you need to find the best way to connect with your target market. Fortunately, there are a variety of digital marketing tools and tricks that can help you understand your desired audience so that you can highlight the right products for the appropriate audiences. Constant collecting, … Read more

15 Creative Ways to Promote Your App

Advertising campaigns are an effective and scalable way of acquiring new leads for your app, but the costs can leave you with little to invest in other marketing channels – especially if you’re an independent developer or emerging startup. Fortunately, there’s a multitude of ways to generate buzz and garner new users that won’t have … Read more

MGID’s Ultimate Guide: How to Promote Your Website

Are you looking to further promote your website and user engagement? MGID has identified key trends and industry tactics in this ultimate guide to website promotion and functionality so that you can up your advertising and marketing game quickly. Here are 9 of the most effective marketing channels you can utilize to increase your web … Read more

MGID at Affiliate Summit East 2017

MGID’s team can’t wait for the end of July to spend 3 days in New York at Affiliate Summit East 2017 with you. ASE is the global event for the marketing industry which gathers more than 5,500 digital marketers from over 70 countries at the New York Marriott Marquis July 30th – August 1st. Come … Read more

9 Elements All Successful Landing Pages Contain

While learning the tactics of creating landing pages, you may find a few common threads between the most successful designs. Whether its color scheme or the style of copy, the best marketers know that the details of a landing page can make all the difference customer engagement and profit. Below are 9 elements that all … Read more

7 Landing Page Mistakes Sabotaging Your Conversions

Of the mistakes made by marketers, seven of them are repeat offenses. Many of these are obvious and sometimes simply forgotten when creating a landing page, but still not excusable given the digital age we live in. Luckily, you can significantly boost your chances of attracting the right audiences by becoming aware of these common … Read more

5 Game Changing Trends Of Content Marketing In 2017

As swiftly as digital spaces and online platforms are changing, the way we display content online is changing as well. There was an explosion of innovative shifts in content marketing in the last year, and the following five trends are promising to significantly influence advertising in 2017. Email automation Although the concept of automated emails … Read more