How AR, VR And AI Will Affect Native Advertising

Ever since VR’s 2016 revival, it seems we can’t get away from talk about “futuristic” technologies like Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI). What do these terms really mean and, more importantly, why should advertisers care? Here’s a brief overview of these three developing technologies and how they translate to native … Read more

Join us at Affiliate World Asia 2017!

Meet MGID at AWAsia

MGID’s next stop along its bustling event schedule is Affiliate World Asia in Bangkok, December 6-7, 2017! Founded by STM Forum, Affiliate World Conferences are the world’s largest two-day global summits for affiliates that take place bi-annually in Asia and Europe. The largest city in Southeast Asia is the modern backdrop for Affiliate World Asia. … Read more

Psychographics 101 For Native Advertisers

AdWeek recently observed that as native advertising continues to evolve, publishers and marketers are shifting focus from the use of demographic data to that of psychographic data. What exactly is psychographics, and what’s its role in native advertising? Let’s start with a comparison. Most advertisers are intimately familiar with demographic data, which is easily quantifiable. … Read more

Content Safety: How Brands Can Avoid Creating More Clutter

Brand safety is a hot topic right now. It started with the YouTube controversy earlier this year when AT&T and Verizon pulled all their ads from the video platform after advertisers found their ads showing up alongside offensive content. In the aftermath of the fiasco, marketers lost no time taking steps to ensure that they … Read more

How to Use Content to Improve Your Advertising Campaign

The appeal of content marketing both to consumers and marketers is obvious. For consumers, content is a medium for engaging with companies and learning about new products and services – on their own terms. For marketers, content has proven itself an effective means of attracting prospects and converting them into repeat customers. We typically think … Read more

MaxBounty & MGID Partner Up

MGID is a fast-growing company that is proud to sign dozens of new partnerships every month. We are doing our best to keep you updated with the latest news from our Advertisers and Publishers. And today we are pleased to introduce you to our brand new partner MaxBounty. MaxBounty is a world-leading, performance-based affiliate network that specializes … Read more

How Publishers and Advertisers can Prepare for Chrome’s Upcoming Ad Blocking Feature

Google confirmed in June that the Chrome 64 browser, set for release in January 2018, will ship with a filter that blocks autoplay video with sound by default. Under the new guidelines laid out by Google, autoplay video will only be allowed under specific conditions – for instance, if the video is muted or doesn’t … Read more

Understanding Performance Metrics In Digital Advertising

We’ve posted before about how important it is to understand your audience. Your content strategy is always defined by them, and based on their behaviors, you can foresee the potential actions of future visitors as well as create additional content that works. But how do you effectively analyze your content’s performance with metrics that make … Read more