10 Tactics to Acquire Email Subscribers

We have noticed a rather curious tendency inside the marketers’ community, and we find it really hard to explain. Surprisingly, there is a trend of leaving email marketing behind in favor of other marketing tools. If you type ’email marketing dead’ in Google search engine you will quickly find over 93 thousand results on that … Read more

The Power of Digital Ad Campaigns: Learning From the Best

The ongoing growth of digital space has changed the way the audience interacts with brands. With the evolution of consumer behavior, huge pressure is being put on marketers. Companies across the globe allocate millions and even billions of dollars to marketing efforts. Digital advertising campaigns have a strong track record of transmitting targeted messaging to … Read more

6 B2B Content Marketing Rules to Remember

It may seem surprising and even a bit shocking, but B2B content marketing has a very long history — it is much older than you think. The first prototype of the concept was created by Benjamin Franklin 318 years ago. At that time he owned a publishing business, and even then he realized the importance … Read more

How to Develop a Winning Content Marketing Strategy

It’s been proven that content is king, and it is a powerful tool that bears qualitative and quantitative benefits. Marketers do not go where the wind blows, and content does not tolerate a chaotic approach. Content marketing strategy is not a fun bonus or perk, but a must-have and a requirement. Choosing a content marketing … Read more

Pushing Landing Pages 101: Doing It Like a Pro

During the last century, humanity has faced the rapid development of two worlds: advertising and technology. The intersection of the two dimensions has had an immense impact on how people react to information. Sophisticated and picky, consumers across the globe demand much more than a decade ago; they want their needs, preferences, and expectations to … Read more

Black Friday Campaign: Creativity Saves the Day

From the customer’s perspective, Black Friday is an enjoyable shopping marathon; it is a great opportunity to buy holiday presents at a huge bargain. For the business world, it is the busiest season of the year, when marketing uses all the magic it has to increase profit, engage new audiences, and to awaken inactive customers. … Read more

Black Friday and Cyber Monday: Getting Your Website Armed to the Teeth

Enthusiastic shoppers are rubbing their hands anticipating the approach of Black Friday and Cyber Monday. The holiday shopping season is a very special time for online retailers. Let’s face the plain facts: according to The Balance article, last year online sales went up 18% as compared to 2016, hitting a record $7,9 billion. At the … Read more

Back to School Shopping Season: a Newsbreak to Take Advantage of

Classes are about to start and poor parents are hectically doing their last-minute shopping: school uniforms, stationary, books. Luckily, the life-saving Internet simplifies this process greatly. All a parent needs to do is to type their school-related request into a search line and order an item online. This is where native ads join the game. … Read more

Google Chrome Adopts New Ad Standards

We all know that advertising revenue helps support diverse types of free content, credible journalism, and close-knit social connections that span across the world. As the web has grown, and inventories have expanded – ad saturation has increased to the point of negatively impacting user experience. Disruptive ads can lead to all ads being indiscriminately blocked, and once they are, every publisher will suffer financial consequence.

Ads that interrupt, like pop ups; disruptive ads obstructing flow of navigation, ads that distract or ads that clutter and slow down the user experience have jointly contributed to the widespread use of ad-blocking technology. Around 11% of internet users worldwide install ad-blockers, with numbers increasing annually at a rapid 30% rate (according to the PageFair 2017 Adblock Report.)

Inevitably, leading international trade associations and companies have united to improve the online user experience. New research was conducted to develop and implement data-driven global standards for online advertising. Primary offenders are ad types such as pop-up ads, interstitials, sticky ads, and auto-play (with sound) video ads were identified. The full list of intrusive ads you may find are here.

MGID has diligently been on the frontline of supporting and developing non-intrusive ad formats, contributing to better overall user experience. As an active member of IAB, we have supported early and ongoing efforts and initiatives, improving digital ecosystem.

One of the most anticipated responses to the situation is the Google’s upcoming Chrome release. Beginning February 2018, Chrome will enforce all the recent standards, put forward by the Better Ads Coalition on the browser level by blocking unacceptable ad formats.

To ensure that none of your monetization components are affected by these changes, you will need to proactively bring your site into compliance with the Better Ads Standards. Violations of the standards will be reported to sites via the Ad Experience Report. This report will help you easily identify unacceptable ads and take corrective actions. The Ad Experience Report is a part of Google Search Console. You will need to verify your website ownership or have your webmaster add you as a user.

Once the issues are resolved, you can re-submit your website for a subsequent review.

We highly recommend that all publishers examine any ads that could violate the new standards before February 15, 2018. To get more information on how to prepare your website(s), or choose the most cohesive ad formats, please contact your personal account manager or our client support team: client.support@mgid.com.

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Psychographics 101 For Native Advertisers

AdWeek recently observed that as native advertising continues to evolve, publishers and marketers are shifting focus from the use of demographic data to that of psychographic data. What exactly is psychographics, and what’s its role in native advertising? Let’s start with a comparison. Most advertisers are intimately familiar with demographic data, which is easily quantifiable. … Read more