Push Traffic Campaigns: Case Studies for Publishers

There are a wide variety of channels that help publishers reach their audience. But the main question remains the same: how do you effectively engage an audience that is already familiar with the website’s content? Social media has helped tremendously. Yet, the reliance on other platforms to engage with your own subscribers raise a whole … Read more

Back to School Shopping Season: a Newsbreak to Take Advantage of

Classes are about to start and poor parents are hectically doing their last-minute shopping: school uniforms, stationary, books. Luckily, the life-saving Internet simplifies this process greatly. All a parent needs to do is to type their school-related request into a search line and order an item online. This is where native ads join the game. … Read more

Google Chrome Adopts New Ad Standards

We all know that advertising revenue helps support diverse types of free content, credible journalism, and close-knit social connections that span across the world. As the web has grown, and inventories have expanded – ad saturation has increased to the point of negatively impacting user experience. Disruptive ads can lead to all ads being indiscriminately blocked, and once they are, every publisher will suffer financial consequence.

Ads that interrupt, like pop ups; disruptive ads obstructing flow of navigation, ads that distract or ads that clutter and slow down the user experience have jointly contributed to the widespread use of ad-blocking technology. Around 11% of internet users worldwide install ad-blockers, with numbers increasing annually at a rapid 30% rate (according to the PageFair 2017 Adblock Report.)

Inevitably, leading international trade associations and companies have united to improve the online user experience. New research was conducted to develop and implement data-driven global standards for online advertising. Primary offenders are ad types such as pop-up ads, interstitials, sticky ads, and auto-play (with sound) video ads were identified. The full list of intrusive ads you may find are here.

MGID has diligently been on the frontline of supporting and developing non-intrusive ad formats, contributing to better overall user experience. As an active member of IAB, we have supported early and ongoing efforts and initiatives, improving digital ecosystem.

One of the most anticipated responses to the situation is the Google’s upcoming Chrome release. Beginning February 2018, Chrome will enforce all the recent standards, put forward by the Better Ads Coalition on the browser level by blocking unacceptable ad formats.

To ensure that none of your monetization components are affected by these changes, you will need to proactively bring your site into compliance with the Better Ads Standards. Violations of the standards will be reported to sites via the Ad Experience Report. This report will help you easily identify unacceptable ads and take corrective actions. The Ad Experience Report is a part of Google Search Console. You will need to verify your website ownership or have your webmaster add you as a user.

Once the issues are resolved, you can re-submit your website for a subsequent review.

We highly recommend that all publishers examine any ads that could violate the new standards before February 15, 2018. To get more information on how to prepare your website(s), or choose the most cohesive ad formats, please contact your personal account manager or our client support team: client.support@mgid.com.

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Psychographics 101 For Native Advertisers

AdWeek recently observed that as native advertising continues to evolve, publishers and marketers are shifting focus from the use of demographic data to that of psychographic data. What exactly is psychographics, and what’s its role in native advertising? Let’s start with a comparison. Most advertisers are intimately familiar with demographic data, which is easily quantifiable. … Read more

How To Stay On Facebook & Google’s Good Side

Every business owner and marketer knows that a solid online presence is necessary to remain top-of-mind in today’s internet-dominated society. Having an up-to-date and user-friendly website is a must for all businesses regardless of size and, though it may be impossible to market on every social media platform available, most business owners should have a … Read more

Content Safety: How Brands Can Avoid Creating More Clutter

Brand safety is a hot topic right now. It started with the YouTube controversy earlier this year when AT&T and Verizon pulled all their ads from the video platform after advertisers found their ads showing up alongside offensive content. In the aftermath of the fiasco, marketers lost no time taking steps to ensure that they … Read more

How to Use Content to Improve Your Advertising Campaign

The appeal of content marketing both to consumers and marketers is obvious. For consumers, content is a medium for engaging with companies and learning about new products and services – on their own terms. For marketers, content has proven itself an effective means of attracting prospects and converting them into repeat customers. We typically think … Read more

Understanding Performance Metrics In Digital Advertising

We’ve posted before about how important it is to understand your audience. Your content strategy is always defined by them, and based on their behaviors, you can foresee the potential actions of future visitors as well as create additional content that works. But how do you effectively analyze your content’s performance with metrics that make … Read more

Top 3 Reasons Publishers & Advertisers Should Both Go Native

Native advertising has become increasingly popular and effective, as all sorts of businesses and brands are utilizing this relatively new advertising tactic to better engage their target audiences while maintaining user-friendly online experiences.  While publishers and advertisers have different advertising needs and goals, native ad platforms have proven useful for both sides, unlike its traditional … Read more