In one of our previous blog posts, we covered the benefits of Accelerated Mobile Pages (AMP). Let’s brush up on those major benefits once again: their loading speed is between 4 and 31 times faster compared to non-AMP web pages; hence, AMP pages are more likely to be ranked higher in a search engine; being … Read more
If you’re a blogger or publisher looking to monetize a website, odds are that you’ll come in contact with Google AdSense at some point soon (if you haven’t already). AdSense wins the popularity contest with other monetization platforms, but it certainly isn’t the only option available to you. In fact, you can achieve even better … Read more
A large percentage of people try their best to be fit and healthy, which is why the nutra vertical is so lucrative. This vertical encompasses a large area of products such as skincare, brain pills, vitamins, weight-loss products, testosterone and performance boosters — just a short list of products being offered and sold. It definitely … Read more
In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more
In the digital era, fraudulent activity is the plague disrupting the healthy environment of many industries. Adtech is no exception. Traffic fraud is pervasive, its scope is massive. Digital advertising demanded serious countermeasures be taken, as we are talking about losses worth billions every year. The Interactive Advertising Bureau, known as IAB (responsible for ensuring high … Read more
Businesses involved in the e-commerce industry, which is a saturated and competitive market, make huge efforts to stand out from the crowd. A certain percentage of the owners realize the power of native advertising and the magic of creativity. Thinking out of the box combined with innovative approaches such as programmatic provide the companies with … Read more
We have noticed a rather curious tendency inside the marketers’ community, and we find it really hard to explain. Surprisingly, there is a trend of leaving email marketing behind in favor of other marketing tools. If you type ’email marketing dead’ in Google search engine you will quickly find over 93 thousand results on that … Read more
The ongoing growth of digital space has changed the way the audience interacts with brands. With the evolution of consumer behavior, huge pressure is being put on marketers. Companies across the globe allocate millions and even billions of dollars to marketing efforts. Digital advertising campaigns have a strong track record of transmitting targeted messaging to … Read more
It may seem surprising and even a bit shocking, but B2B content marketing has a very long history — it is much older than you think. The first prototype of the concept was created by Benjamin Franklin 318 years ago. At that time he owned a publishing business, and even then he realized the importance … Read more
Push notifications are an effective tool for boosting conversions, customer engagement, and sales. Prior to embracing this powerful channel let’s get to the root of push notifications via answering frequently asked questions. What are push notifications? Push notifications are clickable messages that pop up from an app or website. How do they work? When visiting … Read more