Top 3 Reasons Publishers & Advertisers Should Both Go Native

Native advertising has become increasingly popular and effective, as all sorts of businesses and brands are utilizing this relatively new advertising tactic to better engage their target audiences while maintaining user-friendly online experiences.  While publishers and advertisers have different advertising needs and goals, native ad platforms have proven useful for both sides, unlike its traditional … Read more

6 Essential Elements Of Successful Video Content

You already know that video marketing is important, but if you’re new to the game then it can be confusing to know what kind of content to produce. Regardless of industry, successful video content usually has one or more characteristics in common. If you know what people want out of video content ahead of time, … Read more

6 Ways To Improve Your Millennial Content Marketing Strategy

Millennials are one of the most important consumer audiences to any business marketing strategy, with a total of 75 million individuals in the U.S. alone belonging to this target demographic. While this tech-savvy generation is just coming into their purchasing prime, they still have an estimated buying power of over $600 billion. But engaging millennials … Read more

5 Easy Ways Publishers Can Understand Their Target Audience Better

Digital marketing is no different than traditional marketing in that you need to find the best way to connect with your target market. Fortunately, there are a variety of digital marketing tools and tricks that can help you understand your desired audience so that you can highlight the right products for the appropriate audiences. Constant collecting, … Read more

15 Creative Ways to Promote Your App

Advertising campaigns are an effective and scalable way of acquiring new leads for your app, but the costs can leave you with little to invest in other marketing channels – especially if you’re an independent developer or emerging startup. Fortunately, there’s a multitude of ways to generate buzz and garner new users that won’t have … Read more

How to Add MGID Code to Your Blogger or WordPress Website

So, you’ve just received an email confirming that you are registered in the MGID system, meanwhile your account manager is already sending you a customized unit. We’ve created this quick and simple manual so that you can start monetizing immediately. We’ll walk you through the steps to successfully add your codes to your Blogger or … Read more

7 Basic Rules Of Web Content Writing

Content is the most crucial part of any advertiser’s website, and it can either make or break a business. Stunning content is the key to differentiating your brand from the endless list of competitors. Because of this, your web content should be carefully understood and handled with care. A successful website includes clear, relevant and … Read more

What to Read: 5 Affiliate Marketing Blogs You Should Follow

There are millions of pages on the internet about affiliate, native, programmatic, and digital marketing trends. But there are some exceptional publications (Other than the MGID blog of course!) that you can utilize to up your affiliate marketing game and stay on top of the industry’s ever-evolving trends. Strengthen your library of resources by looking … Read more

4 MGID Tools Vital To Keeping Your Ad Content Facebook Compliant

MGID ad categories

Cycling through our Facebook content compliance series, MGID has given tips on how to improve the quality of copy content and ad placement. Now, we’ve come full circle, bringing us to one of the most integral aspects of Facebook’s new content policies: the ads themselves. MGID has spent several years developing tools to control advertising … Read more

MGID’s Ultimate Guide: How to Promote Your Website

Are you looking to further promote your website and user engagement? MGID has identified key trends and industry tactics in this ultimate guide to website promotion and functionality so that you can up your advertising and marketing game quickly. Here are 9 of the most effective marketing channels you can utilize to increase your web … Read more