A large percentage of people try their best to be fit and healthy, which is why the nutra vertical is so lucrative. This vertical encompasses a large area of products such as skincare, brain pills, vitamins, weight-loss products, testosterone and performance boosters — just a short list of products being offered and sold. It definitely … Read more
In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more
In the digital era, fraudulent activity is the plague disrupting the healthy environment of many industries. Adtech is no exception. Traffic fraud is pervasive, its scope is massive. Digital advertising demanded serious countermeasures be taken, as we are talking about losses worth billions every year. The Interactive Advertising Bureau, known as IAB (responsible for ensuring high … Read more
Businesses involved in the e-commerce industry, which is a saturated and competitive market, make huge efforts to stand out from the crowd. A certain percentage of the owners realize the power of native advertising and the magic of creativity. Thinking out of the box combined with innovative approaches such as programmatic provide the companies with … Read more
We have noticed a rather curious tendency inside the marketers’ community, and we find it really hard to explain. Surprisingly, there is a trend of leaving email marketing behind in favor of other marketing tools. If you type ’email marketing dead’ in Google search engine you will quickly find over 93 thousand results on that … Read more
The ongoing growth of digital space has changed the way the audience interacts with brands. With the evolution of consumer behavior, huge pressure is being put on marketers. Companies across the globe allocate millions and even billions of dollars to marketing efforts. Digital advertising campaigns have a strong track record of transmitting targeted messaging to … Read more
It may seem surprising and even a bit shocking, but B2B content marketing has a very long history — it is much older than you think. The first prototype of the concept was created by Benjamin Franklin 318 years ago. At that time he owned a publishing business, and even then he realized the importance … Read more
Push notifications are an effective tool for boosting conversions, customer engagement, and sales. Prior to embracing this powerful channel let’s get to the root of push notifications via answering frequently asked questions. What are push notifications? Push notifications are clickable messages that pop up from an app or website. How do they work? When visiting … Read more
It’s been proven that content is king, and it is a powerful tool that bears qualitative and quantitative benefits. Marketers do not go where the wind blows, and content does not tolerate a chaotic approach. Content marketing strategy is not a fun bonus or perk, but a must-have and a requirement. Choosing a content marketing … Read more
During the last century, humanity has faced the rapid development of two worlds: advertising and technology. The intersection of the two dimensions has had an immense impact on how people react to information. Sophisticated and picky, consumers across the globe demand much more than a decade ago; they want their needs, preferences, and expectations to … Read more