5 Game Changing Trends Of Content Marketing In 2017

As swiftly as digital spaces and online platforms are changing, the way we display content online is changing as well. There was an explosion of innovative shifts in content marketing in the last year, and the following five trends are promising to significantly influence advertising in 2017. Email automation Although the concept of automated emails … Read more

What Dating Brands Can Teach You About Native Advertising

Match.com, eHarmony, PlentyOfFish – what do they all have in common? Well, besides helping users find their ideal matches, they all likely employ native advertising in one form or another. At its core, native advertising can be defined as digital ads that match the environment of a website or an app, and offer a logical … Read more

20 Surprising Celebrities Driving Native Advertising

By Lindsay Bennett When you think of a “clickable” celebrity, the Kardashian clan comes to mind, but native advertising business MGID has found it’s not only the Kim and Khloe’s of the world stirring up interest with consumers, but rather a surprising mix of Hollywood stars.By analyzing hundreds of websites and more than 450,000,000 clicks, MGID … Read more

MGID is shortlisted for 2016 Native Advertising Award

October 11, 2016 – The Native Advertising Institute just announced MGID Inc. has been shortlisted for a 2016 Native Advertising Award for Native Advertising Platform/Network of the Year.  The Native Advertising Awards acknowledges the best native advertising in the world and will be awarded for the first time this year at Native Advertising DAYS 2016 in Berlin on … Read more

Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire

Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most … Read more

Top 7 Deadly Sins of Native Advertising

Native advertising has come a long way since Hallmark greeting cards. Check if you’re committing any of these 7 deadly sins of native advertising. For many, the brand Hallmark evokes images of sentimental cards, saccharine made-for-TV-movies and keepsake holiday ornaments. However, what isn’t commonly known is that grandma’s favorite spot to score Precious Moments figurines … Read more

Advertising’s Walking Dead? Not Native!

Native advertising has won, according to MediaPost’s Josh Engroff, who says many brands are still attached to static banners, 30-second spots and other examples of what he calls “advertising’s walking dead.” Engroff, an op-ed contributor for the online pub, says a new marketing stack, built upon user-centric models of communication and commerce, is replacing “legacy … Read more

HBO’s John Oliver laments rise of internet content and fall of American Journalism

While this is not directly related to Ad Blocking, I want to recommend a recent segment of HBO’s “Last Week Tonight” focused on the slow-motion death of American newspapers. Host John Oliver noted that between 2004 and 2014 newspaper print adverting fell $30 billion with the $1.5 billion in new digital advertising not nearly offsetting … Read more

We’re On Their Side: Facebook Works to Stop Ad Blocking

Three cheers for Facebook, which this week took aim at ad blockers working against its desktop web application. The company also created new ad preferences for users, seen as an attempt to ease the sting of desktop ad blocking that presumably has now stopped working. Predictably, some say this will escalate the battle between Facebook … Read more

MGID Speaks Google

It’s official — MGID native advertising platform is now written in Google’s Go language…why? Basic foundation of any meaningful conversation is common language. Better yet – native language. Human languages change and evolve over time, changing the dynamic of dialect and common communication structure. Programming languages evolve as well, at a much more rapid pace. … Read more