Native Advertising Playbook by IAB

 In order to establish industry standards, lexicon, evaluation framework & disclosure principles IAB has released a Native Advertising Playbook recently. It provides guidance for publishers, agencies & marketers on successfully leveraging native advertising in campaigns. “Marketers are already embracing native strategies and publishers are looking for a roadmap that will allow them to take full … Read more

MGID reaches both sides of the Atlantic

One of the most innovative digital advertising companies MGID Inc. has finished gathering the stats concerning its global reach and impact on the world of Internet marketing. Together with comScore, a global leader in measuring the digital world and preferred source of digital business analytics, MGID Inc. was able to get the most accurate and … Read more

MGID Grows Traffic for Sports and Gaming Websites

  Digital media giant MGID Inc. announces the launch of their Sports and Gaming sub-networks. These networks were created for advertisers and publishers who want to attract more high quality and relevant traffic to their websites, increasing their audience in an intelligent way. The new MGID Inc. initiative will cater to the growing Sports and … Read more

Twilight star Kristen Stewart is the world’s most clickable celebrity this summer

10.09.2012 Actress ranks top of MGID’s Click Factor – the top 10 celebs consumers felt compelled to click on. Kristen Stewart – who rose to fame as Bella Swan in the Twilight films – is summer 2012’s most clickable celebrity. Web traffic generator MGID’s Click Factor ranked the American actress as the celebrity consumers felt … Read more

New website design and launch of an OS targeting feature

The largest audience development platform in the world MGID Inc. announces the launch of the new website design. The new website provides improved navigation, simplified support and reflects the new direction of MGID Inc. development.  The redesigned website, presents the company’s core message in a new light with stronger impact. It embodies MGID’s far-seeing vision and commitment … Read more

How to Market Your Brand on Pinterest

With more than 100 million visitors every month, Pinterest is now officially the 3rd largest social media network in the world, with Twitter and Facebook heading up the pack. That’s a huge number of potential customers.  Even more interesting for marketers, according to a recent study, is that an average of  9% of Pinterest follow … Read more

All you need to know about MGID

To be closer to our clients and publishers we have created a series of guides highlighting different sides of MGID brand.  It’s our pleasure to share these guides with you.  We sincerely hope that you will find all the information you were looking for below: Digital advertising platform – general overview of our company and … Read more