Psychographics 101 For Native Advertisers

AdWeek recently observed that as native advertising continues to evolve, publishers and marketers are shifting focus from the use of demographic data to that of psychographic data. What exactly is psychographics, and what’s its role in native advertising? Let’s start with a comparison. Most advertisers are intimately familiar with demographic data, which is easily quantifiable. … Read more

Content Safety: How Brands Can Avoid Creating More Clutter

Brand safety is a hot topic right now. It started with the YouTube controversy earlier this year when AT&T and Verizon pulled all their ads from the video platform after advertisers found their ads showing up alongside offensive content. In the aftermath of the fiasco, marketers lost no time taking steps to ensure that they … Read more

How to Use Content to Improve Your Advertising Campaign

The appeal of content marketing both to consumers and marketers is obvious. For consumers, content is a medium for engaging with companies and learning about new products and services – on their own terms. For marketers, content has proven itself an effective means of attracting prospects and converting them into repeat customers. We typically think … Read more

Meet MGID At India Affiliate Summit

Meet MGID at India Affiliate Summit 2017

We are excited to share that MGID will take part at India Affiliate Summit 2017! Join us at the luxury Leela Ambience Gurugram Hotel, October 5 – 6. This spectacular event will host 2000+ delegates, 350+ companies, and 70+ exhibitors. The educational, interactive sessions on the latest industry issues along with unparalleled networking opportunities are set to … Read more

Top 3 Reasons Publishers & Advertisers Should Both Go Native

Native advertising has become increasingly popular and effective, as all sorts of businesses and brands are utilizing this relatively new advertising tactic to better engage their target audiences while maintaining user-friendly online experiences.  While publishers and advertisers have different advertising needs and goals, native ad platforms have proven useful for both sides, unlike its traditional … Read more

6 Essential Elements Of Successful Video Content

You already know that video marketing is important, but if you’re new to the game then it can be confusing to know what kind of content to produce. Regardless of industry, successful video content usually has one or more characteristics in common. If you know what people want out of video content ahead of time, … Read more

15 Creative Ways to Promote Your App

Advertising campaigns are an effective and scalable way of acquiring new leads for your app, but the costs can leave you with little to invest in other marketing channels – especially if you’re an independent developer or emerging startup. Fortunately, there’s a multitude of ways to generate buzz and garner new users that won’t have … Read more

How to Add MGID Code to Your Blogger or WordPress Website

So, you’ve just received an email confirming that you are registered in the MGID system, meanwhile your account manager is already sending you a customized unit. We’ve created this quick and simple manual so that you can start monetizing immediately. We’ll walk you through the steps to successfully add your codes to your Blogger or … Read more

7 Basic Rules Of Web Content Writing

Content is the most crucial part of any advertiser’s website, and it can either make or break a business. Stunning content is the key to differentiating your brand from the endless list of competitors. Because of this, your web content should be carefully understood and handled with care. A successful website includes clear, relevant and … Read more

What to Read: 5 Affiliate Marketing Blogs You Should Follow

There are millions of pages on the internet about affiliate, native, programmatic, and digital marketing trends. But there are some exceptional publications (Other than the MGID blog of course!) that you can utilize to up your affiliate marketing game and stay on top of the industry’s ever-evolving trends. Strengthen your library of resources by looking … Read more