Reach More Users and Higher Conversions with Push Notifications

There are many channels that help advertisers reach their audience. But there is one allowing them to effectively re-engage users with customized content in real time – push notifications. What Are Push Notifications? Push notifications are clickable messages that pop up from an app or website. They provide convenience and value to customers. Users can … Read more

As GDPR Goes into Effect, MGID Goes into Action

On May 25, 2018 new General Data Protection Regulation (GDPR) will take effect, intending to strengthen and unify data protection for all individuals in the European Union (EU). It will definitely affect the way organizations around the world approach data safety. MGID is proactively working to ensure GDPR-readiness by the effective date. What is GDPR? … Read more