Native Advertising Days 2019: Formats, Scaling, and Emerging Channels

Native Advertising Days once again descended upon Berlin, with the 2019 edition held on November 11-13th. The entire native advertising community, which spans across more than 45 countries, met and mingled to discuss the topics of the day. MGID was engaged the entire time, presenting and hosting round tables on the most prevalent discussion points. … Read more

History of Content Marketing

Content marketing has come a long way, and one might naturally wonder what forms it took before the arrival of the internet, social media and digitalization era. Let’s walk through the history of content marketing with the help of infographic that highlights the crucial milestones.  lifehacks and approaches for enhancing farming  relationships with customers over … Read more

How to Design a Landing Page that Converts

In one of our previous blog posts, we discussed the magic of a prelander, and now we should proceed to an exploration of a perfect landing page. But before we start, let’s define the concept. A landing page represents any webpage to which users are sent for the purpose of starting a conversation and closing … Read more

How Сhanges to Social Media in 2018 Will Affect Marketers in 2019

As far as the first quarter of 2018 is concerned Facebook introduced over a dozen changes that have influenced marketing results and costs for companies — Dynamic creative, Dynamic language optimization, and Ad manager updates to name a few. Instagram added hashtag following, and regramming (using hashtag #regram in reposts in order to acknowledge the … Read more

The Power of Digital Ad Campaigns: Learning From the Best

The ongoing growth of digital space has changed the way the audience interacts with brands. With the evolution of consumer behavior, huge pressure is being put on marketers. Companies across the globe allocate millions and even billions of dollars to marketing efforts. Digital advertising campaigns have a strong track record of transmitting targeted messaging to … Read more

6 B2B Content Marketing Rules to Remember

It may seem surprising and even a bit shocking, but B2B content marketing has a very long history — it is much older than you think. The first prototype of the concept was created by Benjamin Franklin 318 years ago. At that time he owned a publishing business, and even then he realized the importance … Read more

MGID Has Achieved the TAG “Certified Against Fraud” Seal

LOS ANGELES – MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group (TAG) has granted MGID the TAG “Certified Against Fraud” Seal, recognizing MGID’s compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A’s), … Read more

How to Develop a Winning Content Marketing Strategy

It’s been proven that content is king, and it is a powerful tool that bears qualitative and quantitative benefits. Marketers do not go where the wind blows, and content does not tolerate a chaotic approach. Content marketing strategy is not a fun bonus or perk, but a must-have and a requirement. Choosing a content marketing … Read more

Back to School Shopping Season: a Newsbreak to Take Advantage of

Classes are about to start and poor parents are hectically doing their last-minute shopping: school uniforms, stationary, books. Luckily, the life-saving Internet simplifies this process greatly. All a parent needs to do is to type their school-related request into a search line and order an item online. This is where native ads join the game. … Read more