20 Surprising Celebrities Driving Native Advertising


By Lindsay Bennett

When you think of a “clickable” celebrity, the Kardashian clan comes to mind, but native advertising business MGID has found it’s not only the Kim and Khloe’s of the world stirring up interest with consumers, but rather a surprising mix of Hollywood stars.By analyzing hundreds of websites and more than 450,000,000 clicks, MGID found the most ‘clickable’ celebrities of 2016 that are driving native advertising.

MGID CMO Michael Korsunsky says when celebrities are more vocal, we as consumers are inherently more interested in them.

“While it’s no surprise that the Kardashian/Jenner clan make the list this year, some of the other personalities like Rose McGowan, Amy Schumer and Mindy Kaling rank high because of their outspoken nature,” he says.

Here are the 20 most ‘clickable’ celebrities of 2016:

1. Rose McGowan


2. Amy Schumer



3. Margot Robbie

margot robbie


4. Mindy Kaling

mindy kaling


5. Iskra Lawrence



6. Micaela Schäfer

Micaela Schäfer


7. Lucy Lawless

Lucy Lawless


8. Tess Munster

Tess Munster


9. Blac Chyna

blac chyna


10. Emma Roberts

emma roberts


11. Kendall Jenner



12. Kim Kardashian

kim kardashian ad


13. Kourtney Kardashian

kourtney kardashian


14. Caitlyn Jenner

caitlin jenner


15. Kylie Jenner

kylie jenner ad


16. Gigi Hadid

gigi hadid


17. Nicki Minaj

nikki minaj


18. Dwayne Johnson

the rock


19. John Travolta



20. Rihanna