Miley Cyrus and Jaden Smith MGID’s Most Clickable Celebrities in Native Advertising for 2014

Data from More than 3,000 Online Entertainment Publishers Places Cyrus and Smith as Celebrities with the Best ‘Click Factor’

Pop sensation Miley Cyrus and rapper/Karate Kid Jaden Smith rank as native advertising’s most “clickable” celebrities, from MGID’s more than 3,000 partner entertainment websites. Other notable clickable names included Hayden Panettiere, Chloe Moretz, Jim Parsons and Jason Statham.

Celebrity “click factor” is derived from an algorithm that aggregates data on user engagement and virality among millions of visitors to entertainment, lifestyle and sports publishers. MGID uses “click factor” to identify the entertainment topics that are most desirable by the end-user and can help inform content creators and advertisers relevant audience trends.

MGID’s list of top most clickable names in native ads was divided by male and female, where female celebrities seemed to enjoy significantly higher “click factor” than males did. 2014 findings revealed that, with only a few exceptions, female celebrities are far more popular in native advertising than their male counterparts.

The top 10 most “clickable” female celebrities are:

  1. Miley Cyrus
  2. Hayden Panettiere
  3. Chloe Moretz
  4. Ariana Grande
  5. Bella Thorne
  6. Kaley Cuoco
  7. Miranda Cosgrove
  8. Selena Gomez
  9. Kelly Osbourne
  10. Willow Smith

The top 10 most “clickable” male celebrities are:

  1. Jaden Smith
  2. Jim Parsons
  3. Jason Statham
  4. Ben Affleck
  5. Dwayne the Rock Johnson
  6. Justin Bieber
  7. Daniel Radcliffe
  8. Ryan Gosling
  9. Lil Wayne
  10. Prince Harry

MGID measures the “click factor” of celebrities by calculating a range of criteria, including number of articles published, the number of impressions the ads received and the amount of “click-throughs” the article generated.The anonymous behavior of nearly 20 million individual website visitors who clicked on more than 180,000 of native ads on 3,000 websites, worldwide, was analyzed. The data was tracked through MGID’s native advertising widgets, housed on entertainment and lifestyle websites to monetize and engage their audience.

“Click factor is a great tool for understanding the pulse of Internet audiences,” said Sergey Denisenko, CEO, MGID. “For native advertising to be successful, website visitors must take a captive interest in the content given to them. It is clear that ads featuring these celebrities reflect the most important trends of 2014 with entertainment and lifestyle audiences.”

MGID, global native advertising pioneer and member of the Interactive Advertising Bureau, connects millions of people annually with targeted entertainment and lifestyle content on thousands of websites, improving the online experience of the consumer to the benefit of both advertisers and publishers.