Native Advertising Pioneer MGID Joins Interactive Advertising Bureau (IAB)

MGID, a pioneering global native advertising company specializing in entertainment and lifestyle publishing verticals, announced today that the Internet Advertising Bureau (IAB) has approved its application for membership. MGID plans to help IAB create best practices for native advertising within the paid media and content marketing industries.

Participation in IAB, following MGID’s recent move of its headquarters to Los Angeles, reflects MGID’s growth strategy. The firm plans to participate actively in IAB conferences and committees. Additionally, MGID will benefit from tremendous research, resources and marketing opportunities.

We’ve witnessed native advertising’s dramatic entry into the marketplace and know firsthand of its tremendous potential, but as with any new and prominent technology, it needs time to mature and become a perfect solution for publishers, advertisers and consumers,” said Sergey Denisenko, COO, MGID. “We are certain that our new partnership with IAB will enable us to make a substantial and long-term contribution into the development and standardization of native advertising.”

MGID created the technology for the first native advertising network in 2008. Since then, the agency has grown to be a global leader in the space with more than 3,000 publisher partners. MGID offers more than 50 categories of subject matter and generates more than 90 million authentic, unique visitors monthly. MGID’s proprietary native advertising content-driven platform connect thousands of websites with millions of people annually, servicing publishers, advertisers and consumers.