MGID Announces the Top Ten Clickable Native Advertising Topics for the First Half of 2014

Mid-Year Trends Analysis Reveals Internet Destinations with the Best “Click Factor” Include Flash Games and “Then and Now” Childhood Crushes

Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best “click factor” among the visitors of the MGID network thus far in 2014.

The top 10 most clickable trends for the first half of 2014 are:

RANK

TREND

CLICK FACTOR

1

Flash Games

10

2

Childhood Crushes (Then and Now)

7.8

3

Facebook Picture Fails

6.3

4

Couple Physical Training

3.4

5

Luxurious Lifestyle

3.3

6

Bollywood Stars

3.2

7

Movie Mistakes

3.2

8

Kaley Cuoco

2.9

9

Elsa Transformation (from Frozen)

2.1

10

Hayden Panettiere Bikini Style

1.8

MGID measures the “click factor” of Internet content by calculating specific traffic criteria, such as the number of articles published about the topic and the amount “click-throughs” generated as a result of publishing the content.

The analyzed traffic came from nearly 9 million individual website visitors, clicking on content from more than 3,000 websites, worldwide. MGID tracked the data from user clicks on native advertising widgets that thousands of online publishers use to engage and monetize their audience.

“Whenever we see pop culture and entertainment trends in our system, it gives us some further insight into the behaviors of our audience,” said Sergey Denisenko, COO, MGID. “It is paramount that we understand audience behavior so that we know how advertisers canbetter engage website visitors with authentic and relevant content that is interesting to them. Our platform makes it possible for websites to create high valuable content and to connect with users looking for that content.”

MGID, a comScore-verified traffic vendor in the trending native advertising space, connects thousands of websites with millions of people annually and services publishers and advertisers with a content-driven campaign platform that improves the experience of both the advertiser and the consumer.