Today, we are going to talk about one simple and efficient tool known by almost everyone – search engine optimization (SEO). With a little statistics and facts you’ll find out why SEO is so popular and why you must use it to make your blog popular.
So… Why SEO?
Here is some statistics:
– 84% of all Internet visitors constantly use search engines to find information
– 87% of search engine users never look further then 1st page of results
– 76% of all Internet users believe that search engines are the only way to access necessary information
– 76% of all Internet users decide what to buy while searching
Certainly, many people understand that website optimization for search engines is very important if you want to succeed online. However, most developers still do not know what exactly SEO does and what its purpose is.
If you don’t know its goals, site optimization can cost you too much and you won’t get a desirable result.
What is the purpose of optimizing your site for search engines?
The purpose of SEO is to attract new customers to your website. Optimization is needed for finding the right people, finding potential customers who may be interested in your services.
What isn’t the purpose of SEO?
SEO’s purpose isn’t the coverage of all possible keywords. Many people try to get the highest possible rank for as many keywords as possible, but it’s a huge amount of work, and a useless waste of time.
The amount of keywords with the help of which your web-site can be found doesn’t matter. All that’s important is to make your site “visible” for search engines so it could be found if you enter the right keywords. This way your visitors won’t be accidental.
How to improve the results of SEO?
1. Make your web pages compelling
This is a very important step. If you do not have the information necessary for your target audience, then why should you spend your time on attracting visitors? Your pages should turn visitors into buyers!
2. Find the right keywords
Find the keywords which are necessary for your site. Google Trends and Google Insights will help you with this task. (After you find these keywords, you can also use them for pay per click (PPC) proposed by Google and Yahoo).
3. Optimize your pages using the chosen keywords
So, you have the right keywords and now you should optimize your pages using them. While PPC allows you to check how these words work, optimizing your pages will allow you to get visitors for free!
Optimizing your site for search engines will give you amazing results if you focus on achieving the right goals! Focus on your target audience & choose the right keywords which best reflect your services and products.
Just try to make your blog more recognizable for search engines and the number of visitors will start growing!