MGID Macros Made Simple

Macros simplify complex variable pass-throughs and content for both tracking and client facing ad copy. There are two distinctly different applications and functionalities available when employing a macro: Reporting (URL) macros easily handle reporting parameters relevant to campaign performance. These could be pretty much any common data sets, used by almost all tracking systems – … Read more

MGID Goes To Affiliate World Europe

MGID is excited to participate at the Affiliate World Europe, an annual event known as “The only absolutely must attend global conference,” according to Neil Patel. We are thrilled to be the official networking sponsor of AWE and can’t wait for June 14th-15th to meet you in Berlin. There will be two full days where … Read more

What Dating Brands Can Teach You About Native Advertising

Match.com, eHarmony, PlentyOfFish – what do they all have in common? Well, besides helping users find their ideal matches, they all likely employ native advertising in one form or another. At its core, native advertising can be defined as digital ads that match the environment of a website or an app, and offer a logical … Read more

Native Advertising Increases Revenue & Engagement

Amber Brooks 12/19/16 The Short Version: MGID lends their marketing expertise to online brands worldwide and crafts targeted campaigns that rely on native advertising. Since 2004, the company has pioneered online business strategy with ad solutions to help their campaigns’ performance and increase user engagement. Almost 10,000 publishers have benefited from adding simple widgets designed to be flexible … Read more

5 Steps to a Successful Native Ad Campaign (+Infographics)

If you wish to find success in affiliate marketing, it’s crucial for you to follow the exact process before choosing an offer, building up a native ad campaign that would ‘look like it belongs there’, and then spending money with a hope to get high clickthroughs. This is a typical way to go, but the … Read more

Greater Traffic Control for Self-Service Advertisers with Selective Bidding

Some time ago, MGID launched its ground-breaking Selective Bidding feature that enabled advertisers to have unprecedented control over their traffic sources. The results were incredible and so we’ve committed to rolling it out for all of our customers. In case you were out of the loop, Selective Bidding is a tool MGID launched for advertisers … Read more

Traffic quality study report

Fraudulent clicks by geo

Why MGID? This study contains data analysis from MGID, a global leader in native advertising, a member of the Interactive Advertising Bureau and a native advertising marketplace that connects thousands of websites with millions of people annually to targeted entertainment and lifestyle content. MGID takes traffic quality very seriously and, therefore, tracks website traffic from … Read more

MGID Grows Traffic for Sports and Gaming Websites

  Digital media giant MGID Inc. announces the launch of their Sports and Gaming sub-networks. These networks were created for advertisers and publishers who want to attract more high quality and relevant traffic to their websites, increasing their audience in an intelligent way. The new MGID Inc. initiative will cater to the growing Sports and … Read more

How to Market Your Brand on Pinterest

With more than 100 million visitors every month, Pinterest is now officially the 3rd largest social media network in the world, with Twitter and Facebook heading up the pack. That’s a huge number of potential customers.  Even more interesting for marketers, according to a recent study, is that an average of  9% of Pinterest follow … Read more