19 Oct

Digital Marketing Resources: Top 5

Digital marketing resources on the Internet are more common than cups of coffee in the office on a Monday morning. Here’s the top 5 that MGID loves the very best. If you have a favorite resource and we’ve missed it, please post your vote in the comments section of our blog.

Mashable

With over 25 million visitors monthly, Mashableis the go-to site for social media news, and favorite for digital marketers everywhere. If it’s cutting edge and digital, Mashable is interested. By allowing its followers to participate and communicate with its authors, the site promotes engagement and generates a strong sense of community. Mashable understands the importance of digital marketing and its innovative techniques and tools have inspired people and companies to get online, share great content and get noticed.

Search Engine Land

Search Engine Landis our favorite go-to hub for the latest news and information on search engine marketing, search engine issues and the Search industry as a whole. Every digital marketer aims to get good results for their companies out there in search land, and whether you are using SEM or SEO, or a magic mix, here’s a site to help you out. Search Engine Land was founded in 1997 by search guru Danny Sullivan. For checking top tips on mobile SEO, or reading up on the latest changes to Google algorithms, Search Engine Land is the business.

Digital Doughnut

In March 2008 Digital Doughnutwas founded by the people who created the digital marketing group on Linkedin, 4 years later the community within Digital Doughnut has risen to over 200 000 members. Predominantly UK based Digital Doughnut:  “has been created by digital marketers for digital marketers…  to inform, inspire and lead digital marketing conversation within the UK.” Digital Doughnut strives to be the go-to people for all information about digital marketing. They provide easy access to information about jobs , events, strategy and practice. Like Mashable they encourage active engagement from their members to promote connected intelligence.

Linkedin

Linkedin is the place on the web for professional networking. If you’re looking to expand your industry contacts or perhaps even develop new leads, the powerful Linkedin site is a must. Current membership stands at 175000 and they gain a new member every 2 seconds. This social network for work professionals allows members to actively look for jobs, read work related articles and build new partnerships with the aim to better their professional connections. Not only does it allow a safe environment to self-promote, but it also allows its population to become active members within their professional communities, as well as take part and learn about other professional environments. There are many digital marketing Groups for example the MGIDGroup, a discussion hub for cutting edge developments in the digital marketing industry.

Pinterest

Pinterest is the latest star-child of the social media family, the fastest growing website in the sky. It’s based on the very simple idea of sharing your favorite images with your friends and world. Their demographic is mostly female, and images of celebrities, food, fashion, unique artist paintings all do well.  Launched in March 2010, nine months after the launch date Pinterest gained 10,000 users, Pinterest gains 100 million unique visitors monthly, and recently ComScore reported that the site had 11.7 million unique visitors per month. Business of course needs to be where the customers spend time, and Pinterest has taken the digital marketing world by storm. For more information on how brands are marketing themselves using Pinterest, check out our recent blog post

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23 Mar

Backlinks As A Tool To Boost Your SEO Results

The process of website (blog) promotion involves building a reference mass at promoting site. There are many cases when a great site just won’t climb up in the search engine's index or this process goes really slowly. And you keep losing visitors...

So we start looking for causes and ways to solve the problem, we analyze competitors. Everything looks good but there is no progress...

All you need is well-done, solid backlinks.

What are backlinks?

Backlinks are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to the page.

In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links. (Wikipedia)

In this article, we won't discuss the situations when competition in the niche is so insignificant, that even little or even no optimization allows to achieve top positions in search results. It is going to be about powerful backlinks...

Why backlinks?

The importance of the reference mass in the site promotion cannot be overpriced, as it will continue to be a major determinant of ranking search results by all major search engines.

Believe me, among the first 50 sites on Google search there is no one who wouldn't use the possibility of building backlinks. Even if someone decided to conquer the top positions just following the recommendations of the search engines entirely, this site certainly would have lost this fight to other sites with more pragmatic optimizers.

Now let’s get down to business.

Ranking high in Google is mostly a matter of two things - a good title tag for your page and quality incoming links that have your keyword in the anchor text.

Tweaking your titles is easy, but where do you get some easy backlinks that will boost your search engine rankings? Here are a couple of places to start.

Notice that the most effective and natural backlinks are the links to the new publications on thematic resources (preferably on more popular ones).

- Backlinks from forums

- Social Bookmarking - you can start by submitting your pages to sites like Delicious, Reddit, Stumbleupon, Mixx, NewsVine, Digg, and Yahoo Buzz.

- Blog Commenting On Do-Follow Blogs - find various blogs that do-follow the links in their comments.

- Asking For A Link - just explain to your readers that it is ok to link to your content and add plug-ins that allow readers to bookmark, tweet and email your content with the click of a button

P.S.

Here are some useful services to track your backlinks:

1. BacklinkWatch

2. Smart backlinks

3. Analyze BackLinks

4. Link Diagnosis