19 Oct

Digital Marketing Resources: Top 5

Digital marketing resources on the Internet are more common than cups of coffee in the office on a Monday morning. Here’s the top 5 that MGID loves the very best. If you have a favorite resource and we’ve missed it, please post your vote in the comments section of our blog.

Mashable

With over 25 million visitors monthly, Mashableis the go-to site for social media news, and favorite for digital marketers everywhere. If it’s cutting edge and digital, Mashable is interested. By allowing its followers to participate and communicate with its authors, the site promotes engagement and generates a strong sense of community. Mashable understands the importance of digital marketing and its innovative techniques and tools have inspired people and companies to get online, share great content and get noticed.

Search Engine Land

Search Engine Landis our favorite go-to hub for the latest news and information on search engine marketing, search engine issues and the Search industry as a whole. Every digital marketer aims to get good results for their companies out there in search land, and whether you are using SEM or SEO, or a magic mix, here’s a site to help you out. Search Engine Land was founded in 1997 by search guru Danny Sullivan. For checking top tips on mobile SEO, or reading up on the latest changes to Google algorithms, Search Engine Land is the business.

Digital Doughnut

In March 2008 Digital Doughnutwas founded by the people who created the digital marketing group on Linkedin, 4 years later the community within Digital Doughnut has risen to over 200 000 members. Predominantly UK based Digital Doughnut:  “has been created by digital marketers for digital marketers…  to inform, inspire and lead digital marketing conversation within the UK.” Digital Doughnut strives to be the go-to people for all information about digital marketing. They provide easy access to information about jobs , events, strategy and practice. Like Mashable they encourage active engagement from their members to promote connected intelligence.

Linkedin

Linkedin is the place on the web for professional networking. If you’re looking to expand your industry contacts or perhaps even develop new leads, the powerful Linkedin site is a must. Current membership stands at 175000 and they gain a new member every 2 seconds. This social network for work professionals allows members to actively look for jobs, read work related articles and build new partnerships with the aim to better their professional connections. Not only does it allow a safe environment to self-promote, but it also allows its population to become active members within their professional communities, as well as take part and learn about other professional environments. There are many digital marketing Groups for example the MGIDGroup, a discussion hub for cutting edge developments in the digital marketing industry.

Pinterest

Pinterest is the latest star-child of the social media family, the fastest growing website in the sky. It’s based on the very simple idea of sharing your favorite images with your friends and world. Their demographic is mostly female, and images of celebrities, food, fashion, unique artist paintings all do well.  Launched in March 2010, nine months after the launch date Pinterest gained 10,000 users, Pinterest gains 100 million unique visitors monthly, and recently ComScore reported that the site had 11.7 million unique visitors per month. Business of course needs to be where the customers spend time, and Pinterest has taken the digital marketing world by storm. For more information on how brands are marketing themselves using Pinterest, check out our recent blog post

20 Jun

How To Get More Out Of MGID (Part 6)

Using MGID Flexible Widget (With installation mini-manual)

The flexible widget is a simple original widget which is stretching through your sidebar to the bottom (or in a desirable range), automaticly adding required amounts of news to fill all available space.

Let's sum up some advantages of the MGID Flexible widget:

- unlimited number of news articles shown (limited only by the height of your page space)

- feeds the space which is vacant but potentially useful

- vast variety of news categories that could be shown simultaneously because of the news quantity

- flexible adjustment next to family-friendly content and designed like an original web-page.

Hot to install the Flexible Widget?

Once you request MGID News Flexible widget you will be provided with the widget code, which contains the script itself, and the stretching tag.

To install the Flexible widget you should insert the main part of the code wherever the widget starts. Nine times out of ten this place is the end of the sidebar area/column section.

The other part - the stretching tag - should be put wherever one wants the widget should be ended. Generally its the footer area or just the bottom of the page.

Main part of the code:

<!-- MGID News Widget Start -->
<div id="MarketGid****"><center>
<a href="http://mgid.com/" target="_blank">Loading...</a>
</center></div>
<script type="text/javascript">
var MarketGidDate = new Date();
document.write('<scr'+'ipt type="text/javascript" '
+'src="http://jsn.dt07.net/t/o/*****.net.****.js?t='+MarketGidDate.getYear()+MarketGidDate.getMonth()
+ '" charset="utf-8" ></scr'+'ipt>');
</script>
<!-- MGID News Widget End -->

Stretching tag:

<span id="MGDW6437"></span>

To see how Flexible Widget looks like on website check out this Example

Unlike the simple vertical widget (which is actually limited) this type of widget spans practically the whole free space in the section where it is placed. This allows you to get more page views, clicks and visitors respectively.

27 Apr

Where To Get Backlinks?

Quick list:

- Include Affiliate Programs
- Directory Submitting
- Promoting in Forums, Social Networks etc.
- Question and Answer sites
- Publishing articles in the highly ranked article directories like Squidoo, Ezine Articles, Hub Pages

30 Mar

Best 7 Tips To Write A Good Article

Unfortunately there are no "golden rules" of how to write a 100% good and interesting article for a blog, but there are a couple of things you need to know to make your results better & process easier.

1. Make a list of what you would like to share in your article. It will make your message more consistent and meaningful. The list will also help avoid confusion in the formulations.

2. Make an article quite short. A lot of material can fear away your reader. (But it should be understandable anyway)

3. Tell at least something from your own experience. Add examples to make material more understandable and give it some personality. For example, when I was getting ready to write this post, first I created a list of things to speak about as it was mentioned before. First it was like this:

- make a list
- short article
- own experience
- list article
- series article
- freebies

and then I started to fill this list with explanations. As for me, this is the easier way to compile an article.

4. Let pictures appear among the text! It will make post much interesting.

5. Sometimes it's better to make a list article. The post written this way becomes more informative or entertaining. And headlines like "Top 10 Things You Can Do With Your Hands" or "Best 7 Tips To Write A Good Article" would likely attract readers.

6. Series article is also a great idea. Good series will extend the number of returning visits. You can see that any well-done blog includes at least one or two series of posts (it could be "Daily Funny Pictures", "Monday Tips" or "Weekend Video Collection"). All you need is to simply make your series unique, interesting or useful and post them in time and readers will follow your updates.

7. Freebies or giveaways. Free material that describes the solutions to some problems, a detailed explanation of some topics or anything from design stuff like icons or templates will surely attract people. You just need to spend a few weeks to write such material. Even the smallest 10-20 pages can be fateful. And the psychological aspect of "free material" plays a great role here!

24 Mar

Building Remarkable Content – 5 Golden Rules

In this post we'll find out how unique, great, admirable content can be compiled.

There are 5 rules, let's take a look:

1. Education

It's all about information, useful information. Don't even try to sell something to your reader because he won't return ever again. Give only desirable information – the most expensive recourse of our days, and visitors will come over again and again for more.

2. Personality

Don't be another junk blog that steals real content to earn a few bucks. Yes it's quite difficult to create unique content and bring a consistent voice and personality to it but you will soon be rewarded with reader's loyalty. After all, isn't it a good feeling when you're doing something yourself like a professional? Nothing comes free, everything should be learned. Just try, start with a little amount of content and then grow your abilities to write and become independent professional blogger with your own unique content!

3. Headline

Once again - headline is everything. Statistics say that only 20% of all readers will read the rest of the article. The huge amount of 80% reads only headline. So, headline should be as informative as possible! Also it should not be very long and with article's keywords at the beginning. As an example, let's take the headline of this article - "Building Remarkable Content - 5 Golden Rules". See? The keywords - "building" and "content" stand in the first place. Others are additional information and frippery... I think that in some of the future articles we'll talk more about headlines.

4. SEO in mind

In previous article, we mentioned about the role that SEO plays in the process of site promotion. In few words - it almost doesn't matter how good and unique your content and headline are, if reader can't find them through the search engines - they're useless. Sad but true.

5. Respect the reader

ALWAYS think about your readers! Imagine that you're common reader of your own blog and try to analyze how relevant your content is. When you create content that both benefits your readers and makes them feel good, you’ll find that your marketing goals become a lot more achievable.

Now remember these rules and get to work! You can do it!

23 Mar

Backlinks As A Tool To Boost Your SEO Results

The process of website (blog) promotion involves building a reference mass at promoting site. There are many cases when a great site just won’t climb up in the search engine's index or this process goes really slowly. And you keep losing visitors...

So we start looking for causes and ways to solve the problem, we analyze competitors. Everything looks good but there is no progress...

All you need is well-done, solid backlinks.

What are backlinks?

Backlinks are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to the page.

In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links. (Wikipedia)

In this article, we won't discuss the situations when competition in the niche is so insignificant, that even little or even no optimization allows to achieve top positions in search results. It is going to be about powerful backlinks...

Why backlinks?

The importance of the reference mass in the site promotion cannot be overpriced, as it will continue to be a major determinant of ranking search results by all major search engines.

Believe me, among the first 50 sites on Google search there is no one who wouldn't use the possibility of building backlinks. Even if someone decided to conquer the top positions just following the recommendations of the search engines entirely, this site certainly would have lost this fight to other sites with more pragmatic optimizers.

Now let’s get down to business.

Ranking high in Google is mostly a matter of two things - a good title tag for your page and quality incoming links that have your keyword in the anchor text.

Tweaking your titles is easy, but where do you get some easy backlinks that will boost your search engine rankings? Here are a couple of places to start.

Notice that the most effective and natural backlinks are the links to the new publications on thematic resources (preferably on more popular ones).

- Backlinks from forums

- Social Bookmarking - you can start by submitting your pages to sites like Delicious, Reddit, Stumbleupon, Mixx, NewsVine, Digg, and Yahoo Buzz.

- Blog Commenting On Do-Follow Blogs - find various blogs that do-follow the links in their comments.

- Asking For A Link - just explain to your readers that it is ok to link to your content and add plug-ins that allow readers to bookmark, tweet and email your content with the click of a button

P.S.

Here are some useful services to track your backlinks:

1. BacklinkWatch

2. Smart backlinks

3. Analyze BackLinks

4. Link Diagnosis

21 Mar

SEO Insights

Today, we are going to talk about one simple and efficient tool known by almost everyone – search engine optimization (SEO). With a little statistics and facts you’ll find out why SEO is so popular and why you must use it to make your blog popular.

So... Why SEO?

Here is some statistics:

- 84% of all Internet visitors constantly use search engines to find information

- 87% of search engine users never look further then 1st page of results

- 76% of all Internet users believe that search engines are the only way to access necessary information

- 76% of all Internet users decide what to buy while searching

Certainly, many people understand that website optimization for search engines is very important if you want to succeed online. However, most developers still do not know what exactly SEO does and what its purpose is.

If you don’t know its goals, site optimization can cost you too much and you won’t get a desirable result.

What is the purpose of optimizing your site for search engines?

The purpose of SEO is to attract new customers to your website. Optimization is needed for finding the right people, finding potential customers who may be interested in your services.

What isn't the purpose of SEO?

SEO’s purpose isn’t the coverage of all possible keywords. Many people try to get the highest possible rank for as many keywords as possible, but it’s a huge amount of work, and a useless waste of time.

The amount of keywords with the help of which your web-site can be found doesn’t matter. All that’s important is to make your site “visible” for search engines so it could be found if you enter the right keywords. This way your visitors won’t be accidental.

How to improve the results of SEO?

1. Make your web pages compelling

This is a very important step. If you do not have the information necessary for your target audience, then why should you spend your time on attracting visitors? Your pages should  turn visitors into buyers!

2. Find the right keywords

Find the keywords which are necessary for your site. Google Trends and Google Insights will help you with this task. (After you find these keywords, you can also use them for pay per click (PPC) proposed by Google and Yahoo).

3. Optimize your pages using  the chosen keywords

So, you have the right keywords and now you should optimize your pages using them. While PPC allows you to check how these words work, optimizing your pages will allow you to get visitors for free!

Optimizing your site for search engines will give you amazing results if you focus on achieving the right goals! Focus on your target audience & choose the right keywords which best reflect your services and products.

Just try to make your blog more recognizable for search engines and the number of visitors will start growing!