8 Jul

MGID Moves U.S. Headquarters to Los Angeles to be Closer to Key Sports, Entertainment, Lifestyle Clients

Native Advertising Pioneer MGID Delivers More than 1 Billion Native Ads Impressions Daily Over a Network of 3,000 Partners.

MGID, a pioneering network in native advertising, is moving its U.S. headquarters to Los Angeles to be closer to sports, entertainment and lifestyle clients. Founded in 2008, MGID now delivers more than one billion targeted native ads impressions daily through its 3,000 publisher partners, serving web-surfers with relevant, entertaining news, pop culture articles and multimedia.
A global leader in the native advertising space, MGID covers more than 50 categories of subject matter and currently generates more than 90 million authentic, unique monthly visitors.

MGID prides itself on delivering quality traffic comparable to that of context ads and organic search traffic, but for a fraction of the cost.

“Lifestyle advertisers are beginning to understand that the old ways of doing things do not resonate with today’s audiences,” Sergey Denisenko, COO, MGID, explains. “Website visitors respond to content only if it is tailored specifically to their interests. Irrelevant ads are a turn off. Our customers want content their website visitors will be genuinely interested in.”

MGID has become a trusted content network that delivers with comScore-verified traffic that is in full compliance with IAB standards. Account specialists are available 24/7 to advise customers on how best to optimize their campaigns or monetize their sites.

MGID’s new U.S. Headquarters are at 1514 17th St. #207, Santa Monica, Calif., 90404. For more information, see http://mgid.com.

9 Sep

Twilight star Kristen Stewart is the world’s most clickable celebrity this summer

10.09.2012

Actress ranks top of MGID’s Click Factor - the top 10 celebs consumers felt compelled to click on.

Kristen Stewart – who rose to fame as Bella Swan in the Twilight films – is summer 2012’s most clickable celebrity. Web traffic generator MGID’s Click Factor ranked the American actress as the celebrity consumers felt most compelled to click on during the period June 1st to August 31st 2012.

With a Click Factor of 9 the Twilight star topped the list. Second place went to singer Beyonce with a Click Factor of 8, while rapper Nicki Minaj came third with a Click Factor of 7.3. Surprisingly the results revealed that singer Justin Bieber – the world’s most Googled celebrity – only ranked ninth, with a Click Factor of just 2.7. Since the summer Click Factor scores are calculated from the beginning of June to the end of August, Prince Harry only just squeezed onto the list in last place following his late August exploits in Las Vegas.

MGID measures the Click Factor from the Internet user clicks generated via the MGID widgets that many thousands online publishers display on their websites. MGID’s widgets have a reach of 120 million people. The widgets display compelling editorial teasers – an image and a descriptive headline – developed by MGID’s expert team. These teasers attract Internet users’ attention and encourage them to click on the links for more information, taking them through to a publisher’s or advertiser’s website.

The MGID Click Factor is calculated using criteria including the number of times people clicked on teasers about celebrities, how many articles online publishers produced about each celebrity and the average amount of click-throughs per teaser.

MGID’s widgets appear below articles on websites, rather than the more typical advertising spaces above and beside publisher’s content. Online publishers carrying MGID’s widgets are rewarded in two ways: by gaining revenue for carrying teasers to advertorials or by receiving more traffic to their website.

MGID Click Factor Summer 2012 results:

RANK

CELEBRITY

CLICK FACTOR

1

Kristen Stewart

9

2

Beyonce

8

3

Nicki Minaj

7.3

4

Selena Gomez

6.7

5

Kim Kardashian

6

6

Emma Watson

5.3

7

Megan Fox

5

8

Sunny Leone

4

9

Justin Bieber

3

10

Prince Harry

2.3

Nick Marr, Director of MGID, said: “People find our teaser articles compellingly clickable because we make them about celebrities, issues and products that they care about. The 120 million reach of our widgets coupled with our editorial expertise drives web users to the quality content offered by our worldwide network of many thousands of publishers.”

 “The enduring popularity of the Twilight saga combined with R-Patz and K-Stew’s romance hitting the rocks made the editorial teasers MGID’s team created about her extremely popular with web users, establishing her as summer’s most compellingly clickable celebrity.”

“Advertising banners are now standard website furniture. Consumers are so used to seeing banners that they no longer effectively engage with them. MGID attracts Internet users by creating compellingly clickable content and placing it below articles, rather than in the banner-dominated space at the top of web pages.”

MGID at Ad:TechLondon

Nick Marr will be presenting "How to use celebrities to drive traffic” at digital marketing event Ad:Tech at 15.50 on Wednesday, 19th September 2012.

The presentation will reveal how major brands and publishers of all types are using celebrities to increase traffic & revenue, and how content driven traffic helps to grow businesses in an economic downturn.

MGID will be exhibiting at Ad:Tech on stand 210.

 - ends -

NOTES TO EDITORS

For further editorial information, images or to arrange interviews with MGID experts please contact mgid@pwkpr.com or call +44 20 7609 1900

About MGID:

MGID is the largest audience development platform in the world. It unites many thousands of websites in its network and MGID’s widgets have a reach of 120 million people.  According to the respected independent authority Alexa.com, the MGID website is one of the top 200 in the world.

The MGID platform offers a new and powerful way to advertise products, services and website content via the world’s largest audience development network of premium publishers. MGID also provides publishers and advertisers with quality content, increased traffic and more site visitors.

www.mgid.com

About Ad:Tech

Ad:Tech takes place on the 19th -20th September 2012 at the National Hall,Olympia,Hammersmith Road,London,W14 8UX.

To attend, visit http://www.ad-techlondon.co.uk.

18 Jul

New website design and launch of an OS targeting feature

The largest audience development platform in the world MGID Inc. announces the launch of the new website design. The new website provides improved navigation, simplified support and reflects the new direction of MGID Inc. development. 

The redesigned website, presents the company's core message in a new light with stronger impact. It embodies MGID's far-seeing vision and commitment to the growing needs of its clients.

"Our company has expanded and grown so much recently, we really felt that it was time for new look and feel to the website."   - commented, Nick Marr, Company Director (MGID Europe). "The new website is easier to use, and it shows the new face of MGID Inc. I believe our clients are going to love it."

Besides the launch of the new website design, MGID Inc. has introduced the new OS targeting feature in order to upgrade the quality of service provided to publishers and bloggers worldwide. Now publishers can select MAC OS X targeting for the special needs of their campaigns, making them more efficient in terms of addressing their target audiences.

 "We have studied the needs of our clients carefully, and felt the necessity of the OS targeting feature introduction. We are convinced that this feature will help our clients to reach their target audiences in a more intelligent way.” - said Robert Bardunias, Executive Vice President of MGID Inc.

4 Jul

How to Market Your Brand on Pinterest

With more than 100 million visitors every month, Pinterest is now officially the 3rd largest social media network in the world, with Twitter and Facebook heading up the pack. That’s a huge number of potential customers.  Even more interesting for marketers, according to a recent study, is that an average of  9% of Pinterest follow retailers, which is more than any other social media.

Pinterest is all about sharing great images. You pin the ones you love, share them with your friends, and they do the same. Most users are 25 – 55 and most users, about 70% are female.  Pinterest users also have above average incomes.  The site is especially popular in the States.

How do Brands and Marketers use Pinterest?

Not surprisingly, there are various ways. Some follow traditional approaches, like giving out coupons or discounts in exchange for likes and re-pins. Others have been more inventive, for example, using Gamification. British Midland International’s (BMI) asked users to re-pin up to 6 of their photographs. BMI then drew a “lottery” at the end of the week and provided the winners with free return flights to any BMI destination.

Companies can use Pinterest to promote brand awareness, but they can also use it to drive traffic to their sites. If you quickly glance through the different boards at Pinterest, you’ll find that fashion retailers have made the most out of Pinterest by posting photos of their products.  Someone likes a post, they click, they go through to the retail site. The question is, does that convert into sales?

Back in April, Mashable quoted the Niraj Shah, the CEO of Wayfair (2nd largest home goods and furniture retailer in the US) as saying that Pinterest referrals were 10% more likely to convert into sales than any other social media referral.  But he thinks there’s still a way to go:

“Pinterest has really taken off. So some things that will come — like an API and ways for a retailer to better integrate for two-way collaboration/sharing with their customers – are a bit down the road. Overall, I think Pinterest is amazing and fantastic.” (siliconangle May 2012)

Here at MGID, our focus has been on promoting the most outstanding content from the MGID network, and engaging our fans. We are all about great images, and so is Pinterest. Sharing images and engaging with our fans, helps to promote our brand, but it also helps drive traffic to mgid.com and our clients, and so becomes an integral part of revenue generation too. Interestingly, many Pinterest fans are also posting content from MGID directly from our website, effectively making them Brand Advocates. There is no hard and fast rule for what marketing methods really work at Pinterest, each company needs to define its own strategy and KPIs. Whatever your path, remember it’s still about content marketing and you need to engage your audience, and provide true value.

1 Mar

All you need to know about MGID

To be closer to our clients and publishers we have created a series of guides highlighting different sides of MGID brand.  It's our pleasure to share these guides with you.  We sincerely hope that you will find all the information you were looking for below:

  • Digital advertising platform - general overview of our company and its activities
  • Services - overview of our services
  • Free content promotion - for those who want to promote their content for free
  • Content advertising - a detailed look on content advertising
  • Product Advertising - a detailed look on product advertising
  • Paid widget publishing - describes a completely new way of traffic monetization
  • Please share your comments with us, and we will be glad to improve our service, in order to serve you the best way possible.

    29 Feb

    Complete CPA Guide

    Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission etc) linked to the advertisement. This model proved itself useful among thousands of publishers worldwide. MGID traffic which is being sold on a CPC basis, perfectly suits CPA-type promotions. Using our service, publishers have a marvelous opportunity for additional income.

    We have created the complete CPA guide to help bloggers and publishers master this valuable tool.

    1) Minimum package and restrictions of a CPA-offer
    2) Launch of CPA campaign
    3) Optimization of CPA campaign
    4) Scaling-up CPA campaigns
    5) Managing MGID wallet
    6) Teaser creation and editing guide

    27 Feb

    Teaser creation and editing guide

    Creating teasers is not that difficult. This guide will make you understand how to make it yourself.

    1)     Go to Advertisers --> Bestsellers --> Ads --> Add the ad

    2)     Press “Add the Ad” button

    You’ll be transferred to the teaser creation window

    3) To create compelling teasers follow the steps bellow.

    Title:

    • Title should be short and catchy. It should make clear what item is being advertised.
    • Be creative, interesting and original.
    • The title should communicate with the visitor, making him understand what product he can buy or what service he can order.

    Advertising text:

    • Text should be original and unique for each teaser. Its main idea is to make a visitor buy a product/service.
    • There may be descriptive information about the product/service or it can be some kind of contextual phrase where specific keywords are matched.

    Pictures:

    • Select interesting and bright pictures. You can use a picture from the original site or find a relevant photo from the web.
    • You may only select items with discounts.  When creating a teaser you may show the new and the old price.
    • Use Adobe Photoshop or other graphics editors. Use various logos and splashes - SALES, DISCOUNTS, CRAZY DISCOUNTS, HOT PRICES, FREE SHIPPING, SPECIAL OFFERS, EXTRA 20%/30%/50%/70%, COMPANY LOGO, ONLY $9,99!!! etc. This makes teaser catchy and interesting.
    • Please mind, the splash should be relevant to the offer. “FREE” splash on the teaser that is linked to the product that is actually being sold – is not relevant.

    Restrictions:

  • Create teasers only for items with discounts (you can show the old and the new price when creating a teaser).
  • You can’t use sexually explicit, horror or offensive pictures. It is also prohibited to use offensive words in the title and advertising.
  • Don’t use same pictures for different teasers
  • Don’t use same advertising text for different teasers
  • Don’t use blurred photos, or low quality photos
  • Don’t use pictures with unreadable text
  • You can’t use photos with celebrities if they aren’t connected to the item which is being advertised
  • Examples of compelling teasers:

    4)      You can edit teasers created by MGID professionals, however keep in mind that changes are irreversible.

    Please mind if you edit teaser’s title/advertising text or picture, the edited teaser is being transferred to quarantine. The newly created teasers are being transferred to quarantine as well, so the content moderator can approve it. Teaser can stay in quarantine from 2 up to 8 hours, depending on the time it was edited.

    5)      To change the bid on the teaser, press on the actual price in the “Price per click, US cents” column. The price is entered in cents. Example – “0.50”.

    Please know! Raising bids is done immediately, while lowering the bid is done once a day, at 12 AM PST/PDT (Pacific Time – Los Angeles).

    Now you may consider yourself ready for creating teasers that will successfully sell your goods and services!

    22 Feb

    Scaling-up CPA campaigns

    Wonder how to find out if it's time to scale up?

    1)      If you have found a good offer – scale-up. Inform your account manager about the planed volumes.

    a. When you’ve found an offer that has a positive ROI tendency – scale-up the campaign. Inform your account manager about the budget you plan for it.

    2)      Make sure that there are sufficient funds in your MGID-wallet.

    3)      Ensure that you understand the system of auction bidding:

  • “Light content” (humor, cars, interesting gadgets, entertainment etc) do not require high bids
  • “Heavy content” (politics, society, health, finance etc) does require more impressions and thus high bids
  • The higher the bid is, the more impressions a teaser will get. The more impressions a teaser will get and the higher the chance it will be clicked.
  • 4)      Consult your account manager. Experienced and dedicated MGID professionals will create compelling  teasers for you. Please remember that each campaign needs to be updated with new teasers. Optimization is performed to help you understand which teasers are better, and why. Optimization allows you to monitor tendencies, and eventually make every teaser and the campaign profitable.

    5)      Get profit and enjoy!

    Tips:

    • Please know! Raising bids is done immediately, while lowering the bid is done once a day, at 12 AM PST/PDT (Pacific Time – Los Angeles).
    • If you’ve got creative ads ideas for your campaign, then feel free to make teasers yourself! This option is available in the “Ads” section of the MGID Dashboard. Just click “Add the ad” link.
    15 Feb

    Optimization of CPA campaigns

    Each campaign needs to be updated with new teasers. Optimization is performed to help you understand which teasers are better, and why. To make you see the tendency, and eventually make every teaser and the campaign profitable.

    To optimize your CPA campaign follow the steps below:

    1)      Give your campaign some time to show the results. You can evaluate the efficiency of campaign not earlier than after 3-5 thousands of clicks.

    2)      Analyze the teasers in your campaign. Find those, which get clicks without any conversion (“detracting teasers”) and block them, so they won’t “eat” your budget. Thus traffic after optimization will be delivered through “attracting teasers” (those which attract conversions).

    Please mind that minimal amount of clicks per teaser to make a decision regarding its efficiency is 150.

    3)      Define Income per Teaser (IPT) with help of the following formula:

  • Simple: IPT = Earned per Teaser – Spent per Teaser
  • Extended: IPT  = (Earned per Teaser) – (CPC*Delivered clicks per Teaser as to MGID stats)
  • 4)     Analyze the results of calculation:

  • If IPT is a positive value – teaser is profitable. Continue rotating it.
  • If IPT is borderline value – maybe higher volume of clicks is necessary to make the decision
  • If IPT is slightly lower the borderline to be profitable – teaser should get more clicks to be judged of.
  • If IPT is a negative value – teaser brings no profit. You should block it.
  • 5)      Apply changes, unblock the campaign (or ask your manager to do this) and wait 3-5 thousand clicks to be delivered to get the results of optimization.

    6)      After you got the results, make a complete analysis of the offer. If the conversion rate didn’t improve since the optimization and each unblocked teaser’s IPT is lower than its CPC, then we suggest finding another offer.

    Tips:

    • Please remember  at the stage of optimization you shouldn’t delete teasers because it’s irreversible. Just block them.
    • Minimal amount of clicks per teaser to make a decision regarding its efficiency is 150.
    • Remember to use MGID delivered clicks statistics, for analysis purposes, as the budget you spend on the campaign is based on MGID statistics.
    • You might find it difficult to get a positive ROI during the whole test campaign, however watch the tendency! If the ROI is going up since the optimization, then it’s going to bring you above the red line eventually and the offer will soon get you profit you’re expecting.
    7 Feb

    Launch of CPA campaigns

    Follow a step-by-step guide below to get started:

    1)      Choose the offer which you would like to advertise. Make sure that the region in which this offer is accessible, corresponds to the available GEO-targeting.

    2)      Consult your account manager regarding  the current recommended bid and if the particular offer can be promoted in the desired region (e.g. online gambling is prohibited for advertising in USA, and several other regions).

    3)      Use direct referral links which allow to insert each teaser’s ID (subID=). It lets you track conversion and profit for each teaser in dashboard of your affiliate network.

    For example:

    MaxBounty - www.mb01.com/lnk.asp?o=3348&c=918273&a=97307&s1=22224

    "s1=*******" – variable where you can put teasers’ ID.

    PeerFly - peerfly.com/click.php?img=0&id=4209&pf=51699&subid=521130

    "subid=521130" -   variable where you can put teasers’ ID.

    Screen from user’s dashboard (PeerFly). You can see teasers ID, conversion and EPC.

    4) Check if everything is ready:

  • Targeting (GEO)
  • Price (CPC)
  • Volume (in $ or in clicks)
  • Referral links with subID tracking
  • 5)   Sign the IO, which your account manager will provide you with.

    6)  Make the first payment (pre-pay) and your account manager will create and launch your campaign.


    7)   Give your campaign some time to show the results. You can evaluate the efficiency of campaign not earlier than after 3-5 thousands of clicks. Consult your manager if getting the mentioned amount of clicks will take more time than expected.

    Tips:

  • Don’t take offers with duration which is less than a month.
  • Don’t create the additional landing-pages (transit-pages).
  • If you don’t have a manager please fill this form.