Interview with Michael Korsunsky, Chief Marketing Officer at MGID

       by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number … Read more

MGID Sponsors the IAB MIXX Conference

MGID is honored and excited to sponsor the upcoming IAB MIXX Conference, the annual kickoff of Advertising Week, is the preeminent event for marketing and agency professionals—and the publishers and technology firms who help drive their efforts. IAB MIXX brings together the industry’s most prominent and influential figures to share insights on the most pressing topics … Read more

MGID to Present Proprietary Anti-Ad Blocking Technology at IAB Ad Blocking & User Experience Summit

A title sponsor of the summit, MGID offers real-time solutions based on the DEAL concept developed by IAB. SANTA MONICA, CA – (Jun 6, 2016) – MGID, a leading native performance advertising network, will today present its new anti-ad blocking technology at the Interactive Advertising Bureau (IAB) Ad Blocking & User Experience Summit today in … Read more

Ad-blocking racket kills $32B display advertising business?

There is nothing new to the concept of ad blocking. The initial industry shock of 2013 has long become a banal daily obstacle that most of us have learned to accept. Despite increased market penetration, ad blocking has failed to stop the growth of display marketing, which remains the fastest-growing marketing medium and accounts for … Read more

Nine Reasons to be Thankful for Native Advertising

Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native ads are what the industry was anticipating. 70% of individuals want to learn about products through content rather than through traditional advertising. And … Read more

Native Advertising Pioneer MGID Joins Interactive Advertising Bureau (IAB)

MGID, a pioneering global native advertising company specializing in entertainment and lifestyle publishing verticals, announced today that the Internet Advertising Bureau (IAB) has approved its application for membership. MGID plans to help IAB create best practices for native advertising within the paid media and content marketing industries. Participation in IAB, following MGID’s recent move of … Read more

New Research From IAB: Consumers’ View on Sponsored Content

IAB has come up with an outstanding research, results of which allow native advertising vendors to rethink their approach and start to bring the consumers of digital content even more value. Research performed by IAB & Edelman Berland sheds light on what consumers really think about sponsored content. You can see the results and conclusions … Read more

MGID Moves U.S. Headquarters to Los Angeles to be Closer to Key Sports, Entertainment, Lifestyle Clients

Native Advertising Pioneer MGID Delivers More than 1 Billion Native Ads Impressions Daily Over a Network of 3,000 Partners. MGID, a pioneering network in native advertising, is moving its U.S. headquarters to Los Angeles to be closer to sports, entertainment and lifestyle clients. Founded in 2008, MGID now delivers more than one billion targeted native … Read more

Native Advertising Playbook by IAB

 In order to establish industry standards, lexicon, evaluation framework & disclosure principles IAB has released a Native Advertising Playbook recently. It provides guidance for publishers, agencies & marketers on successfully leveraging native advertising in campaigns. “Marketers are already embracing native strategies and publishers are looking for a roadmap that will allow them to take full … Read more