18 Jul

New website design and launch of an OS targeting feature

The largest audience development platform in the world MGID Inc. announces the launch of the new website design. The new website provides improved navigation, simplified support and reflects the new direction of MGID Inc. development. 

The redesigned website, presents the company's core message in a new light with stronger impact. It embodies MGID's far-seeing vision and commitment to the growing needs of its clients.

"Our company has expanded and grown so much recently, we really felt that it was time for new look and feel to the website."   - commented, Nick Marr, Company Director (MGID Europe). "The new website is easier to use, and it shows the new face of MGID Inc. I believe our clients are going to love it."

Besides the launch of the new website design, MGID Inc. has introduced the new OS targeting feature in order to upgrade the quality of service provided to publishers and bloggers worldwide. Now publishers can select MAC OS X targeting for the special needs of their campaigns, making them more efficient in terms of addressing their target audiences.

 "We have studied the needs of our clients carefully, and felt the necessity of the OS targeting feature introduction. We are convinced that this feature will help our clients to reach their target audiences in a more intelligent way.” - said Robert Bardunias, Executive Vice President of MGID Inc.

2 Jun

How To Get More From MGID (Part 3)

Making News By Yourself. Part Three. Choosing Pictures.

Since the picture is the the first thing which people see on widgets, it could be the determining factor in 'clickableness' of the news.

Here are some guides to choose the best picture:

  • it should be bright
  • it should be of good quality and high resolution
  • it should attract attention with something unusual, beautiful or funny (depending on the category)
  • minimum size of the picture is 300x300 px

Pictures that are NOT allowed for use include:

  • pictures with nudity, freaks, scams, bad words, scary, violent or disturbing content
  • pictures with piercing or tattoos)
  • pictures that can cause ANY sexual associations (exposure, strip, underwear, swimsuits, sexual poses and gestures)
  • pictures with underage persons can't be used in news about sex or relationships
  • pictures with children can't be used for Humor & Fails categories
  • pictures with commercial or advertising materials
  • pictures where faces could be identified, for news about illnesses, fails or bad jokes (pranks)
  • pictures with alcohol and cigarettes
  • pictures that promote any/all kind of drugs or unhealthy lifestyle

Other guidelines to stick with MGID news making requirements:

  • try to find as relevant a picture as possible
  • it's not recommended to use pictures with females for categories: Technology, Travel, Humor, Internet because when they all appear on widgets or pop-unders at the same time it confuses and distracts a visitor. But for categories: Celebrities, Fashion & Beauty, Fitness, Health, and Relations it is common.
  • news for Politics category should be polite and neutral

There's no better way to understand the meaning of the good choice of a picture, than to see an example:

So, now you're ready to get more traffic to your website! It might seem a little bit complicated, but it's all about practice. You should remember only one thing - be creative, create interesting, attractive, but relevant and truthful news. We suppose, as a publisher, you already know how to create catchy articles, therefore you should know how to promote them well!

Good luck and keep in touch. We will soon post about how to use other methods of gaining more traffic, like:

  • correct widget placement
  • the usage of pop-unders
  • the usage of the rubber widget

See you soon!

The MGID Guys

17 Mar

How To Install MGID Widget On Blogger/WordPress (Traffic Exchange Theory)

Hello! Today we'd like to show you how to install our widgets on Blogger and WordPress and talk about the best areas to place MGID widgets.
When you finish reading this article you'll know how to manipulate widgets so that they could be seen well and could really help generate more traffic.

After you've received an e-mail with a widget code, first you should find the best area to place it on your blog. There are a couple of placements:

1. Below the Header

 

MGID widget

 

2. Sidebar (top)

MGID widget Sidebar (top)

3. Below the post on every inner page

 

MGID widget

 

!!! Don't forget to backup your blog before making any changes !!!

Entire process takes just a few minutes on Blogger platforms. All you need to do is open Design - Page Elements panel and add a new Java/HTML Gadget.
Paste the received code in it and place Gadget wherever you want (but remember our recommendations regarding the placement).

It’s a little different for WordPress but still simple.

First, to place the widget right below your header you should open header.php in the editor (in your WP Dashboard).
And now it's time for some experiments!
Backup your header code and try several positions to find the one where it works best (usually it's at the bottom, before the last line of the header.php code). It could take some time but this place is the best!

If you decided to install the widgets in the sidebar, check sidebar.php file in your editor. You may see many other widget codes there like "search", "archives" or "meta". So you can add the MGID widget code between any other widgets (but we still recommend you to place it at the top)

To place widget after each single post, open single.php file, find a line <?php comments_template(); ?> and paste the code before it.

Remember that every design modification takes some time. Don't be afraid to experiment and you'll find the ultimate place and shape for your widget so it will give as many clicks as possible! But be sure you make a backup.

That's all! If you still have any problems with installing the widgets on your blog, please contact our 24/7 online support team via the contact form or email (support@mgid.com) and they would be happy to help you with any issue you may face.

Good luck with blogging and stay tuned, there is a lot of interesting stuff to be published here soon!