11 Dec

Miley Cyrus and Jaden Smith MGID’s Most Clickable Celebrities in Native Advertising for 2014

Data from More than 3,000 Online Entertainment Publishers Places Cyrus and Smith as Celebrities with the Best ‘Click Factor’

Pop sensation Miley Cyrus and rapper/Karate Kid Jaden Smith rank as native advertising’s most “clickable” celebrities, from MGID’s more than 3,000 partner entertainment websites. Other notable clickable names included Hayden Panettiere, Chloe Moretz, Jim Parsons and Jason Statham.

Celebrity “click factor” is derived from an algorithm that aggregates data on user engagement and virality among millions of visitors to entertainment, lifestyle and sports publishers. MGID uses “click factor” to identify the entertainment topics that are most desirable by the end-user and can help inform content creators and advertisers relevant audience trends.

MGID’s list of top most clickable names in native ads was divided by male and female, where female celebrities seemed to enjoy significantly higher “click factor” than males did. 2014 findings revealed that, with only a few exceptions, female celebrities are far more popular in native advertising than their male counterparts.

The top 10 most “clickable” female celebrities are:

  1. Miley Cyrus
  2. Hayden Panettiere
  3. Chloe Moretz
  4. Ariana Grande
  5. Bella Thorne
  6. Kaley Cuoco
  7. Miranda Cosgrove
  8. Selena Gomez
  9. Kelly Osbourne
  10. Willow Smith

The top 10 most “clickable” male celebrities are:

  1. Jaden Smith
  2. Jim Parsons
  3. Jason Statham
  4. Ben Affleck
  5. Dwayne the Rock Johnson
  6. Justin Bieber
  7. Daniel Radcliffe
  8. Ryan Gosling
  9. Lil Wayne
  10. Prince Harry

MGID measures the “click factor” of celebrities by calculating a range of criteria, including number of articles published, the number of impressions the ads received and the amount of “click-throughs” the article generated.The anonymous behavior of nearly 20 million individual website visitors who clicked on more than 180,000 of native ads on 3,000 websites, worldwide, was analyzed. The data was tracked through MGID’s native advertising widgets, housed on entertainment and lifestyle websites to monetize and engage their audience.

“Click factor is a great tool for understanding the pulse of Internet audiences,” said Sergey Denisenko, CEO, MGID. “For native advertising to be successful, website visitors must take a captive interest in the content given to them. It is clear that ads featuring these celebrities reflect the most important trends of 2014 with entertainment and lifestyle audiences.”

MGID, global native advertising pioneer and member of the Interactive Advertising Bureau, connects millions of people annually with targeted entertainment and lifestyle content on thousands of websites, improving the online experience of the consumer to the benefit of both advertisers and publishers.

17 Jul

MGID Announces the Top Ten Clickable Native Advertising Topics for the First Half of 2014

Mid-Year Trends Analysis Reveals Internet Destinations with the Best “Click Factor” Include Flash Games and “Then and Now” Childhood Crushes

Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best “click factor” among the visitors of the MGID network thus far in 2014.

The top 10 most clickable trends for the first half of 2014 are:

RANK

TREND

CLICK FACTOR

1

Flash Games

10

2

Childhood Crushes (Then and Now)

7.8

3

Facebook Picture Fails

6.3

4

Couple Physical Training

3.4

5

Luxurious Lifestyle

3.3

6

Bollywood Stars

3.2

7

Movie Mistakes

3.2

8

Kaley Cuoco

2.9

9

Elsa Transformation (from Frozen)

2.1

10

Hayden Panettiere Bikini Style

1.8

MGID measures the “click factor” of Internet content by calculating specific traffic criteria, such as the number of articles published about the topic and the amount “click-throughs” generated as a result of publishing the content.

The analyzed traffic came from nearly 9 million individual website visitors, clicking on content from more than 3,000 websites, worldwide. MGID tracked the data from user clicks on native advertising widgets that thousands of online publishers use to engage and monetize their audience.

“Whenever we see pop culture and entertainment trends in our system, it gives us some further insight into the behaviors of our audience,” said Sergey Denisenko, COO, MGID. “It is paramount that we understand audience behavior so that we know how advertisers canbetter engage website visitors with authentic and relevant content that is interesting to them. Our platform makes it possible for websites to create high valuable content and to connect with users looking for that content.”

MGID, a comScore-verified traffic vendor in the trending native advertising space, connects thousands of websites with millions of people annually and services publishers and advertisers with a content-driven campaign platform that improves the experience of both the advertiser and the consumer.

9 Sep

Twilight star Kristen Stewart is the world’s most clickable celebrity this summer

10.09.2012

Actress ranks top of MGID’s Click Factor - the top 10 celebs consumers felt compelled to click on.

Kristen Stewart – who rose to fame as Bella Swan in the Twilight films – is summer 2012’s most clickable celebrity. Web traffic generator MGID’s Click Factor ranked the American actress as the celebrity consumers felt most compelled to click on during the period June 1st to August 31st 2012.

With a Click Factor of 9 the Twilight star topped the list. Second place went to singer Beyonce with a Click Factor of 8, while rapper Nicki Minaj came third with a Click Factor of 7.3. Surprisingly the results revealed that singer Justin Bieber – the world’s most Googled celebrity – only ranked ninth, with a Click Factor of just 2.7. Since the summer Click Factor scores are calculated from the beginning of June to the end of August, Prince Harry only just squeezed onto the list in last place following his late August exploits in Las Vegas.

MGID measures the Click Factor from the Internet user clicks generated via the MGID widgets that many thousands online publishers display on their websites. MGID’s widgets have a reach of 120 million people. The widgets display compelling editorial teasers – an image and a descriptive headline – developed by MGID’s expert team. These teasers attract Internet users’ attention and encourage them to click on the links for more information, taking them through to a publisher’s or advertiser’s website.

The MGID Click Factor is calculated using criteria including the number of times people clicked on teasers about celebrities, how many articles online publishers produced about each celebrity and the average amount of click-throughs per teaser.

MGID’s widgets appear below articles on websites, rather than the more typical advertising spaces above and beside publisher’s content. Online publishers carrying MGID’s widgets are rewarded in two ways: by gaining revenue for carrying teasers to advertorials or by receiving more traffic to their website.

MGID Click Factor Summer 2012 results:

RANK

CELEBRITY

CLICK FACTOR

1

Kristen Stewart

9

2

Beyonce

8

3

Nicki Minaj

7.3

4

Selena Gomez

6.7

5

Kim Kardashian

6

6

Emma Watson

5.3

7

Megan Fox

5

8

Sunny Leone

4

9

Justin Bieber

3

10

Prince Harry

2.3

Nick Marr, Director of MGID, said: “People find our teaser articles compellingly clickable because we make them about celebrities, issues and products that they care about. The 120 million reach of our widgets coupled with our editorial expertise drives web users to the quality content offered by our worldwide network of many thousands of publishers.”

 “The enduring popularity of the Twilight saga combined with R-Patz and K-Stew’s romance hitting the rocks made the editorial teasers MGID’s team created about her extremely popular with web users, establishing her as summer’s most compellingly clickable celebrity.”

“Advertising banners are now standard website furniture. Consumers are so used to seeing banners that they no longer effectively engage with them. MGID attracts Internet users by creating compellingly clickable content and placing it below articles, rather than in the banner-dominated space at the top of web pages.”

MGID at Ad:TechLondon

Nick Marr will be presenting "How to use celebrities to drive traffic” at digital marketing event Ad:Tech at 15.50 on Wednesday, 19th September 2012.

The presentation will reveal how major brands and publishers of all types are using celebrities to increase traffic & revenue, and how content driven traffic helps to grow businesses in an economic downturn.

MGID will be exhibiting at Ad:Tech on stand 210.

 - ends -

NOTES TO EDITORS

For further editorial information, images or to arrange interviews with MGID experts please contact mgid@pwkpr.com or call +44 20 7609 1900

About MGID:

MGID is the largest audience development platform in the world. It unites many thousands of websites in its network and MGID’s widgets have a reach of 120 million people.  According to the respected independent authority Alexa.com, the MGID website is one of the top 200 in the world.

The MGID platform offers a new and powerful way to advertise products, services and website content via the world’s largest audience development network of premium publishers. MGID also provides publishers and advertisers with quality content, increased traffic and more site visitors.

www.mgid.com

About Ad:Tech

Ad:Tech takes place on the 19th -20th September 2012 at the National Hall,Olympia,Hammersmith Road,London,W14 8UX.

To attend, visit http://www.ad-techlondon.co.uk.