Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire

Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most … Read more

CashGenie Won +21,428 Free Clicks From MGID Network

A leading Short Term Loan company CashGenie owned and operated in the UK won 21,428 free clicks in the lottery organized at MGID Inc. booth at AdTech London in October 2011. This resulted in 50 000 clicks’ complex advertising campaign with and long productive relationship. MGID Inc. is a heavy participant of ad:tech events … Read more