Interview with Michael Korsunsky, Chief Marketing Officer at MGID

       by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number … Read more

Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire

Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most … Read more

Research Shows Millennials Want to Keep the Free Internet

A quick search in Google on the topic of ad blocking brings up all kinds of news, research, and overall controversy about the issues at hand. But one fact that stands out is recent data from YouGovUS saying, “65 percent of young people familiar with native ads approve of the practice of native advertising if … Read more

HBO’s John Oliver laments rise of internet content and fall of American Journalism

While this is not directly related to Ad Blocking, I want to recommend a recent segment of HBO’s “Last Week Tonight” focused on the slow-motion death of American newspapers. Host John Oliver noted that between 2004 and 2014 newspaper print adverting fell $30 billion with the $1.5 billion in new digital advertising not nearly offsetting … Read more

We’re On Their Side: Facebook Works to Stop Ad Blocking

Three cheers for Facebook, which this week took aim at ad blockers working against its desktop web application. The company also created new ad preferences for users, seen as an attempt to ease the sting of desktop ad blocking that presumably has now stopped working. Predictably, some say this will escalate the battle between Facebook … Read more

MGID Launches Proprietary Anti-Ad Blocking Technology

MGID’s solution offers three levels of real-time anti-ad blocking, giving publishers new options to protect ad revenue. SANTA MONICA, CA – (Marketwired – June 14, 2016) – MGID Inc., a leading native performance advertising network, today announced the launch of its new anti-ad blocking technology, developed to provide up to 100 percent yield retention to … Read more

MGID to Present Proprietary Anti-Ad Blocking Technology at IAB Ad Blocking & User Experience Summit

A title sponsor of the summit, MGID offers real-time solutions based on the DEAL concept developed by IAB. SANTA MONICA, CA – (Jun 6, 2016) – MGID, a leading native performance advertising network, will today present its new anti-ad blocking technology at the Interactive Advertising Bureau (IAB) Ad Blocking & User Experience Summit today in … Read more