Interview with Michael Korsunsky, Chief Marketing Officer at MGID

       by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number … Read more

Research Shows Millennials Want to Keep the Free Internet

A quick search in Google on the topic of ad blocking brings up all kinds of news, research, and overall controversy about the issues at hand. But one fact that stands out is recent data from YouGovUS saying, “65 percent of young people familiar with native ads approve of the practice of native advertising if … Read more

MGID Launches Proprietary Anti-Ad Blocking Technology

MGID’s solution offers three levels of real-time anti-ad blocking, giving publishers new options to protect ad revenue. SANTA MONICA, CA – (Marketwired – June 14, 2016) – MGID Inc., a leading native performance advertising network, today announced the launch of its new anti-ad blocking technology, developed to provide up to 100 percent yield retention to … Read more

Ad-blocking racket kills $32B display advertising business?

There is nothing new to the concept of ad blocking. The initial industry shock of 2013 has long become a banal daily obstacle that most of us have learned to accept. Despite increased market penetration, ad blocking has failed to stop the growth of display marketing, which remains the fastest-growing marketing medium and accounts for … Read more