Join Brett Rothenberg for a webinar on Oct 15 at 10AM PST about how to make the most of your ad spend using Selective Bidding.
Why MGID? This study contains data analysis from MGID, a global leader in native advertising, a member of the Interactive Advertising Bureau and a native advertising marketplace that connects thousands of websites with millions of people annually to targeted entertainment and lifestyle content. MGID takes traffic quality very seriously and, therefore, tracks website traffic from … Read more
There’s less than a month until The Affiliate Summit East. Pack your bags and don’t forget to bring your appetite for efficient traffic strategies. We’ll be there rubbing elbows with some of the most successful affiliate marketers in the industry! Stop by table #211 and you can get some one-on-one with native advertising experts that … Read more
Will, Jada, Jaden, Willow and Trey managed to beat out several other celebrities on yielding native advertising clicks according to data from MGID’s more than 3,000 entertainment websites. The Smiths, as a family scored higher than individuals within the family as producing the most “headline-worthy” moments inciting clicks and viral engagement.
So if you are planning to go, stop by table #211, if not — maybe you should consider! The summit has been the “go to” destination for affiliate marketing for 12 years now and it’s a great chance to network and share best practices. The world’s leading affiliate marketing industry conference and exhibition is coming … Read more
Global Native Advertising Platform Finds Carell and Stone Have the Best “Click Factor” for Online Ads Less than a month from the big day, native advertising pioneer MGID announced the most clickable nominees for the 87th Academy Awards®. Emma Stone, nominated for best actress in a supporting role for her performance in Birdman and Steve … Read more
Data from More than 3,000 Online Entertainment Publishers Places Cyrus and Smith as Celebrities with the Best ‘Click Factor’ Pop sensation Miley Cyrus and rapper/Karate Kid Jaden Smith rank as native advertising’s most “clickable” celebrities, from MGID’s more than 3,000 partner entertainment websites. Other notable clickable names included Hayden Panettiere, Chloe Moretz, Jim Parsons and … Read more
Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native ads are what the industry was anticipating. 70% of individuals want to learn about products through content rather than through traditional advertising. And … Read more
MGID’s first of its kind Selective Bidding technology is designed to replace antiquated blacklisting and whitelisting practices. Every marketer who has ever tried to optimize their campaign publisher-by-publisher knows the hassle and frustration involved. Common practices reduce the reach of digital ad campaigns dramatically, because the tools for sophisticated fine-tuning are unavailable. As a result, … Read more