Top 7 Deadly Sins of Native Advertising

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Native advertising has come a long way since Hallmark greeting cards. Check if you’re committing any of these 7 deadly sins of native advertising. For many, the brand Hallmark evokes images of sentimental cards, saccharine made-for-TV-movies and keepsake holiday ornaments. However, what isn’t commonly known is that grandma’s favorite spot to score Precious Moments figurines … Read more

MGID Geomarketing Research Series

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Digital marketing is now bridging national boundaries due to advanced technology, however an astute knowledge of geographical intelligence via geomarketing research is what fine tunes great market segmentation. Some elements of your marketing or communications campaign may require considerable customization, taking into account important factors such as local attitudes toward networking and marketing; culture; language; … Read more

Research Shows Millennials Want to Keep the Free Internet

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A quick search in Google on the topic of ad blocking brings up all kinds of news, research, and overall controversy about the issues at hand. But one fact that stands out is recent data from YouGovUS saying, “65 percent of young people familiar with native ads approve of the practice of native advertising if … Read more

Advertising’s Walking Dead? Not Native!

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Native advertising has won, according to MediaPost’s Josh Engroff, who says many brands are still attached to static banners, 30-second spots and other examples of what he calls “advertising’s walking dead.” Engroff, an op-ed contributor for the online pub, says a new marketing stack, built upon user-centric models of communication and commerce, is replacing “legacy … Read more

HBO’s John Oliver laments rise of internet content and fall of American Journalism

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While this is not directly related to Ad Blocking, I want to recommend a recent segment of HBO’s “Last Week Tonight” focused on the slow-motion death of American newspapers. Host John Oliver noted that between 2004 and 2014 newspaper print adverting fell $30 billion with the $1.5 billion in new digital advertising not nearly offsetting … Read more

We’re On Their Side: Facebook Works to Stop Ad Blocking

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Three cheers for Facebook, which this week took aim at ad blockers working against its desktop web application. The company also created new ad preferences for users, seen as an attempt to ease the sting of desktop ad blocking that presumably has now stopped working. Predictably, some say this will escalate the battle between Facebook … Read more

Meet MGID at BlogHer16!

We’re excited to be downtown today for BlogHer16, a women-focused conference taking place now through Saturday at JW Marriott LA Live in downtown Los Angeles. The conference is presented by SheKnowsMedia and is billed as the largest celebration of women content creators across social media, video, photos and the web. Presenters include keynoter Kim Kardashian West, … Read more

MGID Sponsors the IAB MIXX Conference

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MGID is honored and excited to sponsor the upcoming IAB MIXX Conference, the annual kickoff of Advertising Week, is the preeminent event for marketing and agency professionals—and the publishers and technology firms who help drive their efforts. IAB MIXX brings together the industry’s most prominent and influential figures to share insights on the most pressing topics … Read more