Ad-Blockers: Let’s Call Them What They Are!

Adotas  |  Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for this … Read more

How to create new MGID mobile ad unit

Mobile ad unit

To create a mobile ad unit for your website, please, log into your personal Dashboard and add a new widget: Add new widget  Choose widget Type  Use default ad layouts (recommended)  to get the code OR Select a custom combination (from 1 to 3) of ad layouts Toaster – ad unit fixed to the bottom … Read more

MGID is shortlisted for 2016 Native Advertising Award

October 11, 2016 – The Native Advertising Institute just announced MGID Inc. has been shortlisted for a 2016 Native Advertising Award for Native Advertising Platform/Network of the Year.  The Native Advertising Awards acknowledges the best native advertising in the world and will be awarded for the first time this year at Native Advertising DAYS 2016 in Berlin on … Read more

Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire

Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most … Read more

Top 7 Deadly Sins of Native Advertising

7_Sins_Flickr_Janet_Ramsden

Native advertising has come a long way since Hallmark greeting cards. Check if you’re committing any of these 7 deadly sins of native advertising. For many, the brand Hallmark evokes images of sentimental cards, saccharine made-for-TV-movies and keepsake holiday ornaments. However, what isn’t commonly known is that grandma’s favorite spot to score Precious Moments figurines … Read more

MGID Geomarketing Research Series

MGID_Geomarketing_Research_Series

Digital marketing is now bridging national boundaries due to advanced technology, however an astute knowledge of geographical intelligence via geomarketing research is what fine tunes great market segmentation. Some elements of your marketing or communications campaign may require considerable customization, taking into account important factors such as local attitudes toward networking and marketing; culture; language; … Read more

Research Shows Millennials Want to Keep the Free Internet

anti-adblock

A quick search in Google on the topic of ad blocking brings up all kinds of news, research, and overall controversy about the issues at hand. But one fact that stands out is recent data from YouGovUS saying, “65 percent of young people familiar with native ads approve of the practice of native advertising if … Read more