Making our industry better. MGID is on track with improved standards

Getting safe and legitimate traffic is always the object for online advertisers and publishers. The latest trends in digital advertising is steadily moving to a programmatic format. These trends were reflected in newly released IAB Tech Lab specifications of ADS.txt. A tool designed to keep counterfeit and unauthorized inventory out of the digital advertising supply … Read more

4 Essential Publishing Tips To Meeting Facebook’s New Standards of Content Quality

In an effort to increase content quality and overall user experience, Facebook is cracking down on publishers and the type of content they’re able to share and advertise on the platform. While there were preexisting regulations on low-quality content and ads, Facebook plans to more strongly enforce these policies in the coming months of 2017. … Read more

7 Landing Page Mistakes Sabotaging Your Conversions

Of the mistakes made by marketers, seven of them are repeat offenses. Many of these are obvious and sometimes simply forgotten when creating a landing page, but still not excusable given the digital age we live in. Luckily, you can significantly boost your chances of attracting the right audiences by becoming aware of these common … Read more

5 Game Changing Trends Of Content Marketing In 2017

As swiftly as digital spaces and online platforms are changing, the way we display content online is changing as well. There was an explosion of innovative shifts in content marketing in the last year, and the following five trends are promising to significantly influence advertising in 2017. Email automation Although the concept of automated emails … Read more

Google And HTTPS: Here’s Why You Should Switch Your Site To HTTPS Immediately

1. Google Chrome and HTTP To encourage more websites implement HTTPS and to better protect its users, Google Chrome, following Mozilla Firefox is now flagging websites without HTTPS as non-secure. Starting January 2017, if your website doesn’t use HTTPS, potential users will be warned and recommended not to use your site, no matter if they … Read more

Why We Love Native Advertising

MGID works hard at its love affair with publishers and advertisers not only because native is predicted to drive 74% of ad revenue by 2021, but also because we believe in native as the best way to win for your brand and a chance to spread awareness of your product or company. We’re passionate about … Read more

MGID Sponsors Moscow Affiliate Conference

We are honored to be the official sponsor of the Moscow Affiliate Conference March 30, 2017. Top affiliates and leading international affiliate networks gather from all over the world to learn tips and tricks for targeting the Western market. Make sure to check us out at our Gold Stand #6. Our keynote speaker Ivan Doruda will … Read more

Interview with Michael Korsunsky, Chief Marketing Officer at MGID

       by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number … Read more

For Publishers Looking to Regain Revenue Lost to Ad Blocking – Is Native the Answer?

How can you as a publishers strike the balance between maintaining a revenue stream and offering free content to readers? By Michael Korsunsky Chief Marketing Officer, MGID Santa Monica, US NAI  |  Connect From The New York Times to Business Insider, to most recently, The Atlantic,publishers are sending a message to online readers. In attempts to … Read more

Ad-Blockers: Let’s Call Them What They Are!

Adotas  |  Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for this … Read more