Advertising’s Walking Dead? Not Native!

native-advertising

Native advertising has won, according to MediaPost’s Josh Engroff, who says many brands are still attached to static banners, 30-second spots and other examples of what he calls “advertising’s walking dead.” Engroff, an op-ed contributor for the online pub, says a new marketing stack, built upon user-centric models of communication and commerce, is replacing “legacy … Read more

HBO’s John Oliver laments rise of internet content and fall of American Journalism

american_journalism

While this is not directly related to Ad Blocking, I want to recommend a recent segment of HBO’s “Last Week Tonight” focused on the slow-motion death of American newspapers. Host John Oliver noted that between 2004 and 2014 newspaper print adverting fell $30 billion with the $1.5 billion in new digital advertising not nearly offsetting … Read more

We’re On Their Side: Facebook Works to Stop Ad Blocking

facebook_adblock

Three cheers for Facebook, which this week took aim at ad blockers working against its desktop web application. The company also created new ad preferences for users, seen as an attempt to ease the sting of desktop ad blocking that presumably has now stopped working. Predictably, some say this will escalate the battle between Facebook … Read more

Meet MGID at BlogHer16!

We’re excited to be downtown today for BlogHer16, a women-focused conference taking place now through Saturday at JW Marriott LA Live in downtown Los Angeles. The conference is presented by SheKnowsMedia and is billed as the largest celebration of women content creators across social media, video, photos and the web. Presenters include keynoter Kim Kardashian West, … Read more

MGID Sponsors the IAB MIXX Conference

MGID + IAB

MGID is honored and excited to sponsor the upcoming IAB MIXX Conference, the annual kickoff of Advertising Week, is the preeminent event for marketing and agency professionals—and the publishers and technology firms who help drive their efforts. IAB MIXX brings together the industry’s most prominent and influential figures to share insights on the most pressing topics … Read more

MGID Launches Proprietary Anti-Ad Blocking Technology

MGID Anti Ad Blocking Solution

MGID’s solution offers three levels of real-time anti-ad blocking, giving publishers new options to protect ad revenue. SANTA MONICA, CA – (Marketwired – June 14, 2016) – MGID Inc., a leading native performance advertising network, today announced the launch of its new anti-ad blocking technology, developed to provide up to 100 percent yield retention to … Read more

MGID on Short List for European Performance Marketing Awards

Celebrating the very best in performance marketing, innovation, creativity and success within the industry. SANTA MONICA, CA – (June 7, 2016) – MGID, a leading native performance advertising network, today announced the company is on the shortlist of nominees for the inaugural 2016 European Performance Marketing Awards (EPMA). MGID Inc. will attend, sponsor and present … Read more

MGID to Present Proprietary Anti-Ad Blocking Technology at IAB Ad Blocking & User Experience Summit

A title sponsor of the summit, MGID offers real-time solutions based on the DEAL concept developed by IAB. SANTA MONICA, CA – (Jun 6, 2016) – MGID, a leading native performance advertising network, will today present its new anti-ad blocking technology at the Interactive Advertising Bureau (IAB) Ad Blocking & User Experience Summit today in … Read more