Interview with Michael Korsunsky, Chief Marketing Officer at MGID

       by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number … Read more

For Publishers Looking to Regain Revenue Lost to Ad Blocking – Is Native the Answer?

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How can you as a publishers strike the balance between maintaining a revenue stream and offering free content to readers? By Michael Korsunsky Chief Marketing Officer, MGID Santa Monica, US NAI  |  Connect From The New York Times to Business Insider, to most recently, The Atlantic,publishers are sending a message to online readers. In attempts to … Read more

Ad-Blockers: Let’s Call Them What They Are!

Adotas  |  Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for this … Read more

How to create new MGID mobile ad unit

Mobile ad unit

To create a mobile ad unit for your website, please, log into your personal Dashboard and add a new widget: Add new widget  Choose widget Type  Use default ad layouts (recommended)  to get the code OR Select a custom combination (from 1 to 3) of ad layouts Toaster – ad unit fixed to the bottom … Read more

MGID is shortlisted for 2016 Native Advertising Award

October 11, 2016 – The Native Advertising Institute just announced MGID Inc. has been shortlisted for a 2016 Native Advertising Award for Native Advertising Platform/Network of the Year.  The Native Advertising Awards acknowledges the best native advertising in the world and will be awarded for the first time this year at Native Advertising DAYS 2016 in Berlin on … Read more

Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire

Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most … Read more