How to create new MGID mobile ad unit

Mobile ad unit

To create a mobile ad unit for your website, please, log into your personal Dashboard and add a new widget: Add new widget  Choose widget Type  Use default ad layouts (recommended)  to get the code OR Select a custom combination (from 1 to 3) of ad layouts Toaster – ad unit fixed to the bottom … Read more

MGID is shortlisted for 2016 Native Advertising Award

October 11, 2016 – The Native Advertising Institute just announced MGID Inc. has been shortlisted for a 2016 Native Advertising Award for Native Advertising Platform/Network of the Year.  The Native Advertising Awards acknowledges the best native advertising in the world and will be awarded for the first time this year at Native Advertising DAYS 2016 in Berlin on … Read more

Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire

Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most … Read more

Top 7 Deadly Sins of Native Advertising


Native advertising has come a long way since Hallmark greeting cards. Check if you’re committing any of these 7 deadly sins of native advertising. For many, the brand Hallmark evokes images of sentimental cards, saccharine made-for-TV-movies and keepsake holiday ornaments. However, what isn’t commonly known is that grandma’s favorite spot to score Precious Moments figurines … Read more

MGID Geomarketing Research Series


Digital marketing is now bridging national boundaries due to advanced technology, however an astute knowledge of geographical intelligence via geomarketing research is what fine tunes great market segmentation. Some elements of your marketing or communications campaign may require considerable customization, taking into account important factors such as local attitudes toward networking and marketing; culture; language; … Read more

Research Shows Millennials Want to Keep the Free Internet


A quick search in Google on the topic of ad blocking brings up all kinds of news, research, and overall controversy about the issues at hand. But one fact that stands out is recent data from YouGovUS saying, “65 percent of young people familiar with native ads approve of the practice of native advertising if … Read more

Advertising’s Walking Dead? Not Native!


Native advertising has won, according to MediaPost’s Josh Engroff, who says many brands are still attached to static banners, 30-second spots and other examples of what he calls “advertising’s walking dead.” Engroff, an op-ed contributor for the online pub, says a new marketing stack, built upon user-centric models of communication and commerce, is replacing “legacy … Read more

HBO’s John Oliver laments rise of internet content and fall of American Journalism


While this is not directly related to Ad Blocking, I want to recommend a recent segment of HBO’s “Last Week Tonight” focused on the slow-motion death of American newspapers. Host John Oliver noted that between 2004 and 2014 newspaper print adverting fell $30 billion with the $1.5 billion in new digital advertising not nearly offsetting … Read more