MGID at Affiliate Summit East 2017

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MGID’s team can’t wait for the end of July to spend 3 days in New York at Affiliate Summit East 2017 with you. ASE is the global event for the marketing industry which gathers more than 5,500 digital marketers from over 70 countries at the New York Marriott Marquis July 30th – August 1st. Come … Read more

MGID Goes To Affiliate World Europe

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MGID is excited to participate at the Affiliate World Europe, an annual event known as “The only absolutely must attend global conference,” according to Neil Patel. We are thrilled to be the official networking sponsor of AWE and can’t wait for June 14th-15th to meet you in Berlin. There will be two full days where … Read more

MGID Sponsors Moscow Affiliate Conference

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We are honored to be the official sponsor of the Moscow Affiliate Conference March 30, 2017. Top affiliates and leading international affiliate networks gather from all over the world to learn tips and tricks for targeting the Western market. Make sure to check us out at our Gold Stand #6. Our keynote speaker Ivan Doruda will … Read more

Affiliate Marketing: The Beginner’s Guide To Native Advertising

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By Charles Ngo One of the most important decisions in affiliate marketing is choosing which traffic source to focus on. There are a ton of places to choose from including adult, Facebook, display, Google, mobile, etc. I wanna talk about a type of traffic that has been getting a ton of buzz the past few … Read more

What Dating Brands Can Teach You About Native Advertising

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Match.com, eHarmony, PlentyOfFish – what do they all have in common? Well, besides helping users find their ideal matches, they all likely employ native advertising in one form or another. At its core, native advertising can be defined as digital ads that match the environment of a website or an app, and offer a logical … Read more

Interview with Michael Korsunsky, Chief Marketing Officer at MGID

       by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number … Read more

For Publishers Looking to Regain Revenue Lost to Ad Blocking – Is Native the Answer?

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How can you as a publishers strike the balance between maintaining a revenue stream and offering free content to readers? By Michael Korsunsky Chief Marketing Officer, MGID Santa Monica, US NAI  |  Connect From The New York Times to Business Insider, to most recently, The Atlantic,publishers are sending a message to online readers. In attempts to … Read more

Ad-Blockers: Let’s Call Them What They Are!

Adotas  |  Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for this … Read more