Interview with Michael Korsunsky, Chief Marketing Officer at MGID

       by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number … Read more

20 Surprising Celebrities Driving Native Advertising

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By Lindsay Bennett When you think of a “clickable” celebrity, the Kardashian clan comes to mind, but native advertising business MGID has found it’s not only the Kim and Khloe’s of the world stirring up interest with consumers, but rather a surprising mix of Hollywood stars.By analyzing hundreds of websites and more than 450,000,000 clicks, MGID … Read more

For Publishers Looking to Regain Revenue Lost to Ad Blocking – Is Native the Answer?

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How can you as a publishers strike the balance between maintaining a revenue stream and offering free content to readers? By Michael Korsunsky Chief Marketing Officer, MGID Santa Monica, US NAI  |  Connect From The New York Times to Business Insider, to most recently, The Atlantic,publishers are sending a message to online readers. In attempts to … Read more

Ad-Blockers: Let’s Call Them What They Are!

Adotas  |  Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for this … Read more

Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire

Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most … Read more

Top 7 Deadly Sins of Native Advertising

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Native advertising has come a long way since Hallmark greeting cards. Check if you’re committing any of these 7 deadly sins of native advertising. For many, the brand Hallmark evokes images of sentimental cards, saccharine made-for-TV-movies and keepsake holiday ornaments. However, what isn’t commonly known is that grandma’s favorite spot to score Precious Moments figurines … Read more

MGID Geomarketing Research Series

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Digital marketing is now bridging national boundaries due to advanced technology, however an astute knowledge of geographical intelligence via geomarketing research is what fine tunes great market segmentation. Some elements of your marketing or communications campaign may require considerable customization, taking into account important factors such as local attitudes toward networking and marketing; culture; language; … Read more

Research Shows Millennials Want to Keep the Free Internet

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A quick search in Google on the topic of ad blocking brings up all kinds of news, research, and overall controversy about the issues at hand. But one fact that stands out is recent data from YouGovUS saying, “65 percent of young people familiar with native ads approve of the practice of native advertising if … Read more