Join Brett Rothenberg for a webinar on Oct 15 at 10AM PST about how to make the most of your ad spend using Selective Bidding.
Why MGID? This study contains data analysis from MGID, a global leader in native advertising, a member of the Interactive Advertising Bureau and a native advertising marketplace that connects thousands of websites with millions of people annually to targeted entertainment and lifestyle content. MGID takes traffic quality very seriously and, therefore, tracks website traffic from … Read more
Data from More than 3,000 Online Entertainment Publishers Places Cyrus and Smith as Celebrities with the Best ‘Click Factor’ Pop sensation Miley Cyrus and rapper/Karate Kid Jaden Smith rank as native advertising’s most “clickable” celebrities, from MGID’s more than 3,000 partner entertainment websites. Other notable clickable names included Hayden Panettiere, Chloe Moretz, Jim Parsons and … Read more
Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native ads are what the industry was anticipating. 70% of individuals want to learn about products through content rather than through traditional advertising. And … Read more
MGID’s first of its kind Selective Bidding technology is designed to replace antiquated blacklisting and whitelisting practices. Every marketer who has ever tried to optimize their campaign publisher-by-publisher knows the hassle and frustration involved. Common practices reduce the reach of digital ad campaigns dramatically, because the tools for sophisticated fine-tuning are unavailable. As a result, … Read more
“People pretend not to like grapes when the vines are too high for them to reach.” ― Marguerite de Navarre We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that “publisher’s quality” is the most important component for effective native advertising. Another study by … Read more
IAB has come up with an outstanding research, results of which allow native advertising vendors to rethink their approach and start to bring the consumers of digital content even more value. Research performed by IAB & Edelman Berland sheds light on what consumers really think about sponsored content. You can see the results and conclusions … Read more
MGID Announces the Top Ten Clickable Native Advertising Topics for the First Half of 2014.
MGID team is happy to present the result of company’s business activity in numbers for 2013. Data and stats, verified by comScore – a leading internet technology company in analytics, were throughly analyzed and compiled to create short and clear presentations for our users, vistors, clients and natvie advertising business insiders. MGID Network (US) stats … Read more
Digital media giant MGID Inc. announces the launch of their Sports and Gaming sub-networks. These networks were created for advertisers and publishers who want to attract more high quality and relevant traffic to their websites, increasing their audience in an intelligent way. The new MGID Inc. initiative will cater to the growing Sports and … Read more