There is nothing new to the concept of ad blocking. The initial industry shock of 2013 has long become a banal daily obstacle that most of us have learned to accept. Despite increased market penetration, ad blocking has failed to stop the growth of display marketing, which remains the fastest-growing marketing medium and accounts for … Read more
If you wish to find success in affiliate marketing, it’s crucial for you to follow the exact process before choosing an offer, building up a native ad campaign that would ‘look like it belongs there’, and then spending money with a hope to get high clickthroughs. This is a typical way to go, but the … Read more
Join Brett Rothenberg for a webinar on Oct 15 at 10AM PST about how to make the most of your ad spend using Selective Bidding.
Why MGID? This study contains data analysis from MGID, a global leader in native advertising, a member of the Interactive Advertising Bureau and a native advertising marketplace that connects thousands of websites with millions of people annually to targeted entertainment and lifestyle content. MGID takes traffic quality very seriously and, therefore, tracks website traffic from … Read more
Data from More than 3,000 Online Entertainment Publishers Places Cyrus and Smith as Celebrities with the Best ‘Click Factor’ Pop sensation Miley Cyrus and rapper/Karate Kid Jaden Smith rank as native advertising’s most “clickable” celebrities, from MGID’s more than 3,000 partner entertainment websites. Other notable clickable names included Hayden Panettiere, Chloe Moretz, Jim Parsons and … Read more
Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native ads are what the industry was anticipating. 70% of individuals want to learn about products through content rather than through traditional advertising. And … Read more
MGID’s first of its kind Selective Bidding technology is designed to replace antiquated blacklisting and whitelisting practices. Every marketer who has ever tried to optimize their campaign publisher-by-publisher knows the hassle and frustration involved. Common practices reduce the reach of digital ad campaigns dramatically, because the tools for sophisticated fine-tuning are unavailable. As a result, … Read more
“People pretend not to like grapes when the vines are too high for them to reach.” ― Marguerite de Navarre We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that “publisher’s quality” is the most important component for effective native advertising. Another study by … Read more
IAB has come up with an outstanding research, results of which allow native advertising vendors to rethink their approach and start to bring the consumers of digital content even more value. Research performed by IAB & Edelman Berland sheds light on what consumers really think about sponsored content. You can see the results and conclusions … Read more
MGID Announces the Top Ten Clickable Native Advertising Topics for the First Half of 2014.