Best practices for MGID Publishers

Best practices for MGID publishers

View as PDF Ad unit creation Give new widgets at least 30 minutes to load before placing them on the site. By default, all widgets are responsive and will fit given space entirely. “Fixed width” is not recommended. Under article placement tends to show the highest performance possible. It is recommended to keep 3-4 images … Read more

Top 31 Killer Viral Words

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View as PDF WORDS HAVE INCREDIBLE POWER The key element to engaging titles is taking the reader on an emotional roller coaster. The visuals carry much more power when well-matched with the right words, tapping into one’s instinct. Toying with the reader’s emotions. Triggering responses and influencing actions – strong headline is that tool. Make … Read more

Ad-blocking racket kills $32B display advertising business?

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There is nothing new to the concept of ad blocking. The initial industry shock of 2013 has long become a banal daily obstacle that most of us have learned to accept. Despite increased market penetration, ad blocking has failed to stop the growth of display marketing, which remains the fastest-growing marketing medium and accounts for … Read more

5 Steps to a Successful Native Ad Campaign (+Infographics)

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If you wish to find success in affiliate marketing, it’s crucial for you to follow the exact process before choosing an offer, building up a native ad campaign that would ‘look like it belongs there’, and then spending money with a hope to get high clickthroughs. This is a typical way to go, but the … Read more

Traffic quality study report

Fraudulent clicks by geo

Why MGID? This study contains data analysis from MGID, a global leader in native advertising, a member of the Interactive Advertising Bureau and a native advertising marketplace that connects thousands of websites with millions of people annually to targeted entertainment and lifestyle content. MGID takes traffic quality very seriously and, therefore, tracks website traffic from … Read more

Miley Cyrus and Jaden Smith MGID’s Most Clickable Celebrities in Native Advertising for 2014

Data from More than 3,000 Online Entertainment Publishers Places Cyrus and Smith as Celebrities with the Best ‘Click Factor’ Pop sensation Miley Cyrus and rapper/Karate Kid Jaden Smith rank as native advertising’s most “clickable” celebrities, from MGID’s more than 3,000 partner entertainment websites. Other notable clickable names included Hayden Panettiere, Chloe Moretz, Jim Parsons and … Read more

Nine Reasons to be Thankful for Native Advertising

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Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native ads are what the industry was anticipating. 70% of individuals want to learn about products through content rather than through traditional advertising. And … Read more

Get Smart About Controlling Traffic Sources with Selective Bidding by MGID

MGID’s first of its kind Selective Bidding technology is designed to replace antiquated blacklisting and whitelisting practices. Every marketer who has ever tried to optimize their campaign publisher-by-publisher knows the hassle and frustration involved. Common practices reduce the reach of digital ad campaigns dramatically, because the tools for sophisticated fine-tuning are unavailable. As a result, … Read more

Top 7 Hardest Working Native Advertising Strategies for Publishers

“People pretend not to like grapes when the vines are too high for them to reach.” ― Marguerite de Navarre We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that “publisher’s quality” is the most important component for effective native advertising. Another study by … Read more