Research Shows Millennials Want to Keep the Free Internet

anti-adblock

A quick search in Google on the topic of ad blocking brings up all kinds of news, research, and overall controversy about the issues at hand. But one fact that stands out is recent data from YouGovUS saying, “65 percent of young people familiar with native ads approve of the practice of native advertising if … Read more

Advertising’s Walking Dead? Not Native!

native-advertising

Native advertising has won, according to MediaPost’s Josh Engroff, who says many brands are still attached to static banners, 30-second spots and other examples of what he calls “advertising’s walking dead.” Engroff, an op-ed contributor for the online pub, says a new marketing stack, built upon user-centric models of communication and commerce, is replacing “legacy … Read more

HBO’s John Oliver laments rise of internet content and fall of American Journalism

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While this is not directly related to Ad Blocking, I want to recommend a recent segment of HBO’s “Last Week Tonight” focused on the slow-motion death of American newspapers. Host John Oliver noted that between 2004 and 2014 newspaper print adverting fell $30 billion with the $1.5 billion in new digital advertising not nearly offsetting … Read more

We’re On Their Side: Facebook Works to Stop Ad Blocking

facebook_adblock

Three cheers for Facebook, which this week took aim at ad blockers working against its desktop web application. The company also created new ad preferences for users, seen as an attempt to ease the sting of desktop ad blocking that presumably has now stopped working. Predictably, some say this will escalate the battle between Facebook … Read more

MGID Launches Proprietary Anti-Ad Blocking Technology

MGID Anti Ad Blocking Solution

MGID’s solution offers three levels of real-time anti-ad blocking, giving publishers new options to protect ad revenue. SANTA MONICA, CA – (Marketwired – June 14, 2016) – MGID Inc., a leading native performance advertising network, today announced the launch of its new anti-ad blocking technology, developed to provide up to 100 percent yield retention to … Read more

Best practices for MGID Publishers

Best practices for MGID publishers

View as PDF Ad unit creation Give new widgets at least 30 minutes to load before placing them on the site. By default, all widgets are responsive and will fit given space entirely. “Fixed width” is not recommended. Under article placement tends to show the highest performance possible. It is recommended to keep 3-4 images … Read more

Top 31 Killer Viral Words

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View as PDF WORDS HAVE INCREDIBLE POWER The key element to engaging titles is taking the reader on an emotional roller coaster. The visuals carry much more power when well-matched with the right words, tapping into one’s instinct. Toying with the reader’s emotions. Triggering responses and influencing actions – strong headline is that tool. Make … Read more

Ad-blocking racket kills $32B display advertising business?

mkorsunsky

There is nothing new to the concept of ad blocking. The initial industry shock of 2013 has long become a banal daily obstacle that most of us have learned to accept. Despite increased market penetration, ad blocking has failed to stop the growth of display marketing, which remains the fastest-growing marketing medium and accounts for … Read more

5 Steps to a Successful Native Ad Campaign (+Infographics)

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If you wish to find success in affiliate marketing, it’s crucial for you to follow the exact process before choosing an offer, building up a native ad campaign that would ‘look like it belongs there’, and then spending money with a hope to get high clickthroughs. This is a typical way to go, but the … Read more