MGID Macros Made Simple

Macros simplify complex variable pass-throughs and content for both tracking and client facing ad copy. There are two distinctly different applications and functionalities available when employing a macro: Reporting (URL) macros easily handle reporting parameters relevant to campaign performance. These could be pretty much any common data sets, used by almost all tracking systems – … Read more

Affiliate Marketing: The Beginner’s Guide To Native Advertising

By Charles Ngo One of the most important decisions in affiliate marketing is choosing which traffic source to focus on. There are a ton of places to choose from including adult, Facebook, display, Google, mobile, etc. I wanna talk about a type of traffic that has been getting a ton of buzz the past few … Read more

Native Advertising Increases Revenue & Engagement

Amber Brooks 12/19/16 The Short Version: MGID lends their marketing expertise to online brands worldwide and crafts targeted campaigns that rely on native advertising. Since 2004, the company has pioneered online business strategy with ad solutions to help their campaigns’ performance and increase user engagement. Almost 10,000 publishers have benefited from adding simple widgets designed to be flexible … Read more

Interview with Michael Korsunsky, Chief Marketing Officer at MGID

       by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number … Read more

20 Surprising Celebrities Driving Native Advertising

By Lindsay Bennett When you think of a “clickable” celebrity, the Kardashian clan comes to mind, but native advertising business MGID has found it’s not only the Kim and Khloe’s of the world stirring up interest with consumers, but rather a surprising mix of Hollywood stars.By analyzing hundreds of websites and more than 450,000,000 clicks, MGID … Read more

How to create new MGID mobile ad unit

To create a mobile ad unit for your website, please, log into your personal Dashboard and add a new widget: Add new widget  Choose widget Type  Use default ad layouts (recommended)  to get the code OR Select a custom combination (from 1 to 3) of ad layouts Toaster – ad unit fixed to the bottom … Read more

Best practices for MGID Publishers

View as PDF Ad unit creation Give new widgets at least 30 minutes to load before placing them on the site. By default, all widgets are responsive and will fit given space entirely. “Fixed width” is not recommended. Under article placement tends to show the highest performance possible. It is recommended to keep 3-4 images … Read more

Top 31 Killer Viral Words

View as PDF WORDS HAVE INCREDIBLE POWER The key element to engaging titles is taking the reader on an emotional roller coaster. The visuals carry much more power when well-matched with the right words, tapping into one’s instinct. Toying with the reader’s emotions. Triggering responses and influencing actions – strong headline is that tool. Make … Read more

Hey! We’ve Got the Video of the Selective Bidding Webinar

Thank you for joining us on our free webinar, ‘Take Control of Your Ad ROI with Selective Bidding’. We hope it was informative and helpful in hitting your marketing goals. Did you miss it? No problem. The video is below. You can also download the presentation file here. Interested in what MGID is up to? … Read more